MELAT AMANUEL
Edmonton,AB
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking entry-level opportunities to expand skills while facilitating company growth. Responsible and motivated student ready to apply education in the workplace. Offers excellent technical abilities with software and applications, ability to handle challenging work, and excellent time management skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Officer
TOMOCA COFFEE PLC
ADDIS ABABA , AA
01.2023 - 04.2024
- Developed and executed strategic marketing plans to drive sales growth.
- Collected and analyzed market research data for use in forecasting.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Delivered marketing strategy updates to upper-level management.
- Developed creative concepts for advertising campaigns across multiple channels.
- Developed, implemented and evaluated marketing campaigns for new products or services.
- Identified target audiences and developed strategies to reach them through various channels.
- Organized promotional events such as trade shows, conferences, and sponsored activities.
Supervisor
TOMOCA COFFEE PLC
ADDIS ABABA , AA
10.2021 - 12.2022
- Facilitated training programs to improve employee skillsets.
- Assessed risk management strategies to minimize potential losses.
- Implemented strategies to take advantage of new opportunities.
- Conducted comprehensive market research and competitor analysis.
- Analyzed customer feedback to identify areas for improvement.
- Identified needs of customers promptly and efficiently.
- Wrote and submitted reports on industry trends, prompting managers to develop business plans.
Education
Bachelor of Arts - Marketing Management
ST MARY UNVERSITY
ADDIS ABEBA ,ETHIOPIA10-2021
Skills
- Specialty beverages knowledge
- Coffee expertise
- Sales proficiency
- Product Recommendations
- Shop Opening and Closing
Certification
- basic sales and branding course
- supervisory management
- personal branding cusstomer service
Languages
English
Full Professional
Affiliations
- hiking
- event organizer
Timeline
Marketing Officer
TOMOCA COFFEE PLC
01.2023 - 04.2024
Supervisor
TOMOCA COFFEE PLC
10.2021 - 12.2022
Bachelor of Arts - Marketing Management
ST MARY UNVERSITY