Melanie Fawcett
Calgary,Canada
Summary
Seasoned Outside Sales Account Manager with robust background in managing and growing client portfolios within competitive markets. Strong negotiation and communication skills have fostered positive relationships with key stakeholders, driving customer retention and revenue growth. Demonstrated ability to develop strategic sales plans that align with business objectives, resulting in sustained profitability and market expansion.
Overview
16
16
years of professional experience
Work History
Outside Sales/Account Management
Tracey Fieber Business Solutions
Calgary, AB
01.2014 - Current
- Responsible for all areas of account management – cold calling, site visits, presentation of products, contract preparation and fulfillment of agreement
- Research products, create content and material for distribution to various audiences
- Streamline procedures for sales team and develop sales campaigns
- Manage customer relationships, maintaining professional communications within all levels of the organization
- Research both Provincial and Federal grant options for clients
- Document account activities within CRM
- Participate in yearly strategic planning sessions
Training and Event Coordinator
Eye Recommend
Calgary, AB
01.2013 - 01.2014
- Work closely with the CEO and Director of Training and Events in the planning and execution of events and trainings offered to growing Private Optometric practices
- Plan, create, track and manage event registrations and cancellations
- Assist in planning AGM, 2 National Training Events per year (400-600 attendees), Think Tank, 2 Game Plan seminars per year and 50+ basic optics boot camps
- Manage entire teams travel itineraries, including CEO, Board of Directors, Directors, Trainers and Staff
- Communicate and manage members, staff and supplier registrations
- Research and confirm venues, send out RFP’s, arrange site visits, speakers, event photographer and entertainment
- Manage event budget and reconciliation
- Responsible for success of events - food & beverage, hotel reservations and coordination of team
- Participate in yearly strategic planning session
Administrative Coordinator
Eye Recommend
Calgary, AB
06.2011 - 01.2013
- Work closely with the CEO and Board of Directors
- Direct communication with members and suppliers in the request and supply of organizational information
- Coordinate the production and preparation of member information mailings
- Maintain all office equipment and supplies
- Create and manage travel arrangements and expense reports for local staff members and board of directors
- Provide assistance with accounts payable – expenses, coding and processing
- Assist with the preparation of invoicing to members and suppliers
- Participate in supplier contract administration and support
- Assist in the planning, coordination and execution of 2 National Training Events
- Manage CEO and Board travel itineraries; flight(s), hotel(s) and car rental(s)
- Participate in yearly strategic planning session
Optometric Assistant
Mountain View Optometry
Calgary/Cochrane, AB
03.2011 - 06.2011
- Pre-test patients prior to eye health exam
- Conduct and educate persons interested in contact lens wearing
- Dispensing of frames and lenses
- Process frame, lenses and contact lens orders
- Perform adjustments on various types of frames
- Answer phones, book appointments and check-in patients upon arrival
Optometric Assistant
Eye Prism Optical
Winnipeg, MB
06.2009 - 03.2011
- Professionally assist a Doctor of Optometry
- Implement new computer program to transfer hard copy patient forms to digital; create reliable forms for the office and Doctor’s use
- Responsible for training summer students
- Key resource and liaison for Optosys II retinal machine
- Responsible for office technical support including operation of Optosys II, Opto-map and Octopus Field Test
- Exceptional knowledge of office equipment, such as FDT, Auto-refractor, NCT, Opto-map Retinal Machine and Octopus Field Test
Education
Bachelor of Arts - Psychology
University of Saskatchewan
Saskatoon, SKTravel Counsellor Diploma -
Universal Career College
Saskatoon, SKSkills
- Communication
- Planning
- Organization
- Decision-making
- Leadership
- Team collaboration
- Project management
- Business development
- Critical thinking
- Research
- Technical skills
- Sales
References
Available upon request
Volunteer Experience
- Fish Creek Little League, Assistant Coach, Spring 2017, 2022, 2024, Head Coach/Manager, Spring 2023, Board Member, Spring 2025
- Bow Valley Hockey Association, Team Raffle Coordinator, 2019/2020 Season, U7 Tournament Coordinator, 2021/2022 Season, U9 Tournament Coordinator & Treasurer, 2023/2024 Season, U9 & U15 Team Treasurer, 2024/2025 Season, U7 Tournament Coordinator, 2024/2025 Season
References
References available upon request.
Timeline
Outside Sales/Account Management
Tracey Fieber Business Solutions
01.2014 - Current
Training and Event Coordinator
Eye Recommend
01.2013 - 01.2014
Administrative Coordinator
Eye Recommend
06.2011 - 01.2013
Optometric Assistant
Mountain View Optometry
03.2011 - 06.2011
Optometric Assistant
Eye Prism Optical
06.2009 - 03.2011
Bachelor of Arts - Psychology
University of Saskatchewan
Travel Counsellor Diploma -
Universal Career College
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