Melanie Desroches
Newbury Park
Summary
Dynamic marketing professional with experience in B2B and B2C lead gen, promotional campaigns, social media management, and content creation. Contributed to growth in revenue at every company I have worked at post-graduation. Passionate about building impactful marketing strategies that resonate with target audiences and maintaining client relationships pre- and post-sales.
Overview
7
7
years of professional experience
Work History
Business Development Representative
DataTrails
Santa Clara
12.2023 - Current
- Conducted outbound activities for B2B SaaS, such as targeted email campaigns and attending networking events/conferences to build a pipeline of marketing qualified leads (MQLs)
- Further qualified the MQLs to sales-qualified leads (SQLs) through an introductory virtual meeting to confirm interest.
- Maintained communication with client prospects, including meeting reminders, meeting summaries, and check-up emails throughout the entire sales cycle.
- Contributed to creating and updating marketing materials, including one-pagers, website content, and presentations.
- Managed the company's social media accounts and increased engagement by 50% by regularly posting company announcements and thought leadership.
- Collaborated with a team to establish a partner ecosystem, driving lead generation with joint-solution opportunities.
Marketing Manager
ROOFSMART
Simi Valley
06.2022 - 12.2023
- Promoted to oversee all marketing activity, manage company website, and lead an SEO/IT team overseas
- Created, launched, and managed social media campaigns with product shoots, customer interviews, and tutorial videos
- Strategized and executed email campaigns
- Designed brochures, flyers, and package packets with product instructions and disclaimers
- Collaborated with industry-related influencers and customers to obtain testimonials
- Supported general manager with business operations such as product packaging and shipping
- Set up pop-up booths at roofing stores
- Sales increased from roughly $25K to $150K by modifying and optimizing overall strategy for product marketing; shifted focus from 'we're better than our competitors' to 'benefits that come from using product'
Marketing Intern
PRIME TRUST
Las Vegas
01.2021 - 01.2022
- Optmized and created new company sales collateral including pitch decks, white papers, diagrams, and PowerPoint presentations.
- Updated financial technology crowdfunding textbook
- Analyzed company sales data and presented reports for the sales team
Marketing Intern
VIDEOMS
Westlake Village
01.2019 - 12.2019
- Created and designed pitch decks, newsletters, social media banners, email widgets, memorandum flyers, and business cards
- Managed marketing operations such as social media and email campaigns.
- Conducted extensive research for internal operations
Marketing Intern
DOCUSIGN
San Francisco
01.2018 - 12.2018
- Developed internal videos for employee on-boarding training focused on company product and customer success and customer-facing videos for Docusign University
- Conducted extensive research for email drip campaigns
Education
BACHELOR OF ARTS - MARKETING & COMMUNICATIONS
California Lutheran University
Thousand Oaks, CA05-2022
Skills
- Promotional Campaigns
- Lead and Pipeline Generation
- B2B SaaS Background
- B2C Product Marketing
- Marketing and Sales Analytics
- Brand Building/Management
- Team Leadership
- Multimedia Content Creation
- Adobe Photoshop & Lightroom
- Adobe Illustrator
- DSLR Camera
- Training & Development
Projects
- Started a non-profit called Success to All Races, providing equal opportunity to minority students dealing with red-lining with a couple of my colleagues in college. As Marketing Coordinator, I supported launch of the start-up by establishing brand through social media content and graphic design , built pitch decks for fundraising; and generated $6K in funding.
- Helped establish brand for small band called Mirror of Souls; designed album covers, social media posts and website.
- Attended a two week leadership conference and workshop at UC Berkeley after graduating highschool allowing students to take on leadership roles in journalism and media management settings.
Volunteer Activity
- L.I.F.E. Animal Shelter, Volunteer
- American Cancer Society, Volunteer
References
References available upon request.
Timeline
Business Development Representative
DataTrails
12.2023 - Current
Marketing Manager
ROOFSMART
06.2022 - 12.2023
Marketing Intern
PRIME TRUST
01.2021 - 01.2022
Marketing Intern
VIDEOMS
01.2019 - 12.2019
Marketing Intern
DOCUSIGN
01.2018 - 12.2018
BACHELOR OF ARTS - MARKETING & COMMUNICATIONS
California Lutheran University
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