Melanie Cyr
Kingston,ON
Summary
Creative and detail-oriented marketing professional with 5+ years of project coordination experience and 3 years in digital marketing and social media management. Proven ability to lead campaigns, optimize brand presence, and execute project timelines with precision. Skilled in content creation, SEO, influencer marketing, and team leadership. Adept at managing digital tools and CRM systems to drive growth and engagement. Seeking to leverage a unique blend of business, creative, and operational skills in a dynamic marketing role.
Overview
10
10
years of professional experience
Work History
Marketing & Administration Coordinator
Fine Finish Homes
12.2020 - Current
- Led administrative and operational support for a residential construction business, managing project workflows from planning through completion.
- Coordinated with subcontractors, suppliers, and clients to ensure timely delivery of materials and services.
- Managed project schedules, budgets, and documentation including contracts, invoices, and work orders.
- Created marketing content for the company’s website and social media platforms, helping to increase local brand visibility.
- Conducted site walkthroughs and compiled project updates, ensuring compliance with safety and quality standards.
- Implemented time management systems and maintained accurate digital filing systems using Google Drive and project management tools.
Marketing Intern
The Innovation Hub
03.2020 - 04.2021
- Supported branding and digital marketing efforts through content creation for social media, blogs, and email campaigns.
- Designed and presented campaign strategies using Canva and social scheduling tools to boost brand engagement.
- Conducted competitive research and market analysis to inform messaging and digital strategy.
- Monitored social media trends and provided community engagement across platforms such as Instagram and Facebook.
- Contributed to a 20% increase in online reach through consistent publishing and analytics-driven optimizations.
Manager
McDonald's
06.2015 - 03.2020
- Oversaw daily operations for a high-volume quick-service restaurant, managing teams of 20+ staff to ensure exceptional service, efficiency, and quality control.
- Led hiring, training, and performance evaluations, cultivating a positive work environment and improving team retention and productivity.
- Developed and implemented shift schedules, labor forecasting, and inventory management plans to meet operational goals.
- Resolved customer issues promptly and professionally, maintaining high satisfaction ratings and brand loyalty.
- Analyzed sales reports and KPIs to improve profitability, reduce waste, and optimize staffing and product ordering.
- Ensured compliance with food safety, sanitation, and corporate operational standards through regular audits and team coaching.
Education
License - Real Estate
Humber Institute of Technology And Advanced Learning
Toronto12-2025
Degree - Marketing
St Lawrence College
Kingston06-2022
Skills
- Content Creation & Social Media Strategy
- Email Marketing (Mailchimp, Klaviyo, ActiveCampaign)
- SEO & Google Analytics
- WordPress, Shopify, Squarespace
- Canva, Adobe Photoshop, Illustrator
- Google Workspace, Microsoft Office
- Project Management & Campaign Coordination
- Team Leadership & Collaboration
- Time Management & Organization
- Communication (Verbal & Written)
- Critical Thinking & Adaptability
- Problem Solving & Conflict Resolution
- Business Development
- CRM Tools (HubSpot, Salesforce)
- B2B Sales
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Marketing & Administration Coordinator
Fine Finish Homes
12.2020 - Current
Marketing Intern
The Innovation Hub
03.2020 - 04.2021
Manager
McDonald's
06.2015 - 03.2020
License - Real Estate
Humber Institute of Technology And Advanced Learning
Degree - Marketing
St Lawrence College
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