Melad Hashimi

• Led multiple end-to-end campaigns targeting VIP and retail players, ensuring partner satisfaction and delivery excellence.

• Helped build strong player relationships to drive increased handle and net gaming revenue through strategic outreach and personalized experiences.

• Planned and executed player activations, VIP events, and experiential marketing campaigns to elevate brand loyalty and player retention.

• Managed a diverse portfolio of VIP players across Canada, tailoring engagement strategies to regional and individual preferences.

• Trained and mentored new team members to ensure consistency in service delivery and process execution.

• Collaborated cross-functionally with Marketing, Commercial, and Operations teams to align on monthly and quarterly plans.

• Developed and monitored KPIs, budgets, and campaign ROI to align performance with business goals.

• Championed responsible gaming initiatives in all player engagement activities.

• Proposed and implemented new VIP reward features and enhancements based on player feedback and performance trends.

• Organized and helped run multi-day VIP events that hosted hundreds of players, ensuring seamless execution, high engagement, and memorable player experiences.

• Managed and maintained key Oil and Gas accounts, including Imperial, Petronas, CNOOC, Rockpoint Gas Storage, and KLTP, ensuring client satisfaction and account growth through effective health and safety consulting.
• Prospected and secured partnerships with mid-to-large oil and gas companies by consulting on their health and safety challenges and positioning ISN’s cloud-based software, managed services, and cybersecurity tools as tailored solutions.
• Delivered strategic consulting to clients on improving regulatory compliance, operational efficiency, and data security, leading to successful adoption of ISN’s enterprise risk and safety management platform.
• Acted as the primary account manager, training secondary account managers on conducting successful sales meetings, cold calling, maintaining account health, and developing sales skills, with a focus on health and safety compliance and improvement.
• Consulted with primary accounts to expand their software usage by leveraging tools for ESG, Cybersecurity, Incident Management, and Health and Safety Management, enhancing client operations and regulatory compliance.
• Actively prospected new business opportunities by making cold calls to oil and gas companies and hosting new business meetings, successfully onboarding new clients with a focus on health and safety solutions.
• Identified market opportunities to grow organizational revenue by conducting thorough customer feedback and market research, and presenting business cases to senior leadership focused on health and safety improvements and innovations.
• Conducted regular training sessions and workshops to improve the team’s knowledge and skills in health and safety regulations and best practices, ensuring the team consistently delivered high-quality consulting services to clients.
• Developed new consulting methodologies, enhancing the company’s service offerings and driving a 12% growth in new business acquisitions.

• Awarded the President’s Trophy in 2019 and 2020 for consistently achieving quota and demonstrating outstanding contributions to the organization.
• Identified and engaged enterprise prospects in oil and gas, manufacturing, telecom, and law enforcement, providing cloud-based data visualization platforms, integrated hardware, and mission-critical software solutions.
• Consulted with clients to design secure, real-time operational systems tailored to their environments, combining Userful’s software and hardware to enhance data visibility, coordination, and decision-making across locations.
• Maintained, created, and expanded relationships with strategically important large customers such as Telus, Rogers, and Chrysler, ensuring long-term partnerships and business growth.
• Trained new employees on how to close new deals, ensure client renewals, and expand existing accounts, fostering a knowledgeable and effective sales team.
• Actively sought new business opportunities through cold calling, utilizing Prospect IO, and attending trade shows, consistently expanding the client base and driving revenue growth.
• Contributed innovative feature ideas to the development team, helping to create a competitive advantage and improve product offerings based on customer feedback and market needs.
• Oversaw a portfolio of nearly 100 accounts per year, acting as the main point of contact for clients, ensuring their needs were met, and fostering strong, long-lasting relationships.
• Developed tailored solutions for key clients, boosting client satisfaction scores by 20%.
• Analyzed market trends to identify sales opportunities, resulting in a 15% increase in new client acquisitions.

• Provided progress reports and feedback to supervisors, professors, and colleagues to enhance students’ learning outcomes and the quality of the program.
• Guided students to achieve academic success through continuous learning and self-improvement.
• Used organizational and time-management strategies to prepare study/review materials for students.
• Led three tutorials per week to develop student’ excel and business analytic skills.
• Responsible for correspondence with students via email regarding course structure and evaluation.