MEL SANDER
Alberta,Canada
Summary
Dynamic and results-driven senior manager with over 25 years of extensive experience in business, sales, and operations management. Proven track record of driving growth and profitability through strategic planning, operational excellence, and innovative sales strategies underscores a commitment to organizational success. Exceptional leadership skills facilitate the development of high-performance teams and the cultivation of a culture centered on continuous improvement. Aiming to leverage professional expertise and personal strengths to contribute to and exceed established company goals in a forward-thinking environment.
Overview
21
21
years of professional experience
1
1
Certification
Work History
General Manager
Fraserway RV
Edmonton, Leduc, AB
07.2019 - 07.2024
- July 2019, General Manager of a multi store units with 10 reports.
- Was asked to restructure the Edmonton location, as it was an underperforming store, did a total restructuring went from 26 employees down to 7 employees, operated for 4 months and rebuilt it back up over the course of a year to 24 employees.
- Restructured all the departments to run more efficiently and profitably, did this by hands on leadership.
- Took the store from $7.7 Million in Sales to over $14.6 Million in Sales
- Took the store from a heavy 6-digit loss to a healthy 7-digit net profit.
- Recruited qualified personal, crossed trained, this leads to more efficient operations of departments.
- 5 direct reports
- Implemented new operational processes that enhanced efficiency, reducing costs while improving results.
- Spearheaded the development and execution of strategic initiatives that resulted in an increase in revenue.
- Collaborated with cross-functional teams to align sales strategies with overall business goals, P&L’s and KPI’s and achieving increase customer satisfaction scores.
- Championed data analytics initiatives that improved forecasting accuracy and informed strategic decision-making.
- Mentored and developed future leaders within the organization, resulting in an increase in employee retention.
- April 2022, in addition to Managing the Edmonton location I was asked to Manage the Leduc Location as well, store was underperforming.
- Did an analyze of the external and internal functionality of the business.
- Determined that the problems are internal, in the process of making structural changes to the operations of departments to enhance the efficiencies and productivity which will turn more profit.
- Doing this by altering some job duties, moving some personnel, reorganizing the layout of the day-to-day operations, streamlining some processes and working with the teams to understand the processes and giving them more responsibility and ownership all the while giving them the support and direction, they needed to be more empowered in their roles.
- Pretty much the same process I did for the EDM location.
- Another 5 direct reports
- June 2022, in addition to Managing both the Edmonton and Leduc locations I was asked to assist in the Management and Operations of the Halifax Location until the GM role could be filled
- Give support and guidance to the GSM.
- Review and advise on the P&L’s and KPI’s.
- Put together plans for future growth in all departments.
- Another 6 direct reports
- Support and direct the Managers where needed.
Business Office Manager, Lead Sales Manager
Woody’s RV World
Red Deer, Calgary and Edmonton, AB
04.2007 - 07.2019
- Started with Woody’s in April of 2007 as a Business Manager, 6 months later was asked to be Sales Manager in the Calgary location, 1 year later was asked to be the Lead Sales Manager at the Edmonton location (much bigger store).
- Interview applicants for personal loans and for hiring.
- Evaluate loan applicant’s financial status, credit and ability to repay loan.
- Submit credit and loan applications to financial institutions with recommendations for approval.
- Promote the sale of finance and other in-house products.
- Review old delinquent files, looking for changes in person’s financial status
- Managed upwards of 120 accounts/month
- Act as liaison between the customers, financial institutions and manufacturers
- Managed 10 million dollars’ worth of inventory monthly both new and used product
- Annual Sales of $30,000,000
- Direct and evaluate the strategies and activities of the sales department
- Plan and organize marketing campaigns to promote sales and products
- Act as a liaison between the departments and the shareholders
- Estimate trade-in allowances and give quotes
- Conduct transactions through internet
- Establish leaderships with manufactures of various RV products both towable and motorized
- Ordering of new product via different manufacturers
- Purchase of pre -owned units from customers for resale
- Review and adapt to information regarding products, services, competitors and market conditions
- Train staff in job duties and company policies
- Resolve problems between parties bringing an acceptable resolution to the situation
- Solid sales background demonstrated through experience ensuring sales volumes and market targets are maximized for profitability
Sales Consultant, Fleet manager, Assistant Sales Manager
Pike Wheaton Chevrolet
Red Deer, AB
03.2003 - 04.2007
- Conduct Sales calls to
- Identify and solicit potential clients
- Schedules and conducts promotional work/incentive programs for new and existing clients
- Track sales activities, prepare various sales reports
- Quote prices, negotiate one on one with clients
- Provide information regarding terms of sales and delivery dates
- Provide customers with product or service information to assist them in determining appropriate merchandise to purchase
- Recommend additional products & services to meet customer needs
- Develop relationship with new and existing customers and provide information to maximize sales volume
- Mentor new staff
- Monitor and maintain inventory levels
- Oversee the structure of written deals
- Maintain and create new Fleet customers
- Supervise the activities of the sales reps
- Work together with the F&I Office
- Do credit applications
- Deal with dealer track
- Salesforce, CRM, Tableau
Education
High School Diploma -
Mclurg
Wilkie, SKSkills
- Strong organizational skills
- Dependable problem solver
- Adaptable in fast-paced settings
- Strong decision-making skills
- Emergency response proficiency
- Proficient in conveying information clearly and concisely
- Detail-oriented deadline management
- Creative problem-solving with cost-effective solutions
- Strong customer relationship management
- Proficient in task organization
- Proficient in high-pressure environments
- Adaptable in diverse work settings
- Proficient in various software applications
- Proficient in multiple operating systems
- Experienced with Salesforce and Tableau analytics
- Over 25 years in sales and team management
- Dependable leadership
- Operations management
Certification
- Air Brake Endorsement
- Drivers License- Class 1A
- Salesforce, CRM, Tableau
- First Canadian Insurance
- In House Training
- Spader Training
- George Danz Training
- Amvic Certified
- Sales Management Training/Team Leadership-Joe Verde
Languages
English
Timeline
General Manager
Fraserway RV
07.2019 - 07.2024
Business Office Manager, Lead Sales Manager
Woody’s RV World
04.2007 - 07.2019
Sales Consultant, Fleet manager, Assistant Sales Manager
Pike Wheaton Chevrolet
03.2003 - 04.2007
High School Diploma -
Mclurg