Mei Yee Ho
Markham,ON
Summary
Accomplished marketing professional with a proven track record at Maxim's Caterers Limited, enhancing brand awareness and customer engagement through innovative campaigns and social media strategies. Expert in digital marketing and project management, demonstrated by a 428% uplift in campaign performance. Skilled in collaborative teamwork and strategic market analysis, driving significant brand growth and market positioning.
Overview
8
8
years of professional experience
Work History
Assistant Marketing Manager
Maxim's Caterers Limited
05.2023 - 04.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Lead social media content planning, execution, monitoring and evaluation
- Coordinate with vendors and internal partners to ensure seamless execution cross different marketing communication
- Evaluate and track effectiveness of promotion tactics
- Enhanced customer engagement with targeted social media efforts and email marketing strategies.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
Senior Brand Marketing Executive
Patisserie La Lune
05.2022 - 04.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Contributed to long-term brand strategy development by providing expert insight into market trends, customer preferences, and competitive landscapes.
- Conducted competitor analysis, identifying key differentiators to strengthen the brand''s unique selling proposition.
- Coordinated trade shows and industry events, showcasing brand offerings while networking with potential clients and partners.
Senior Marketing Executive
Foodpanda Hong Kong
05.2021 - 03.2022
- Completed and submitted monthly and yearly reports to support executive decision making.
- Implement direct marketing campaigns with 428% uplift from avg daily Gross Food Value and 247% uplift from avg daily orders via app of various campaigns
- Drive CRM events (pandapro) and activities in support of business strategies
- Revamped App design for an enhanced user experience that contributed to an increase in online traffic.
- Established rigorous performance metrics to evaluate campaign success and inform future decision-making processes.
Marketing Executive
Hutchison Telecommunications (HK) Limited
05.2019 - 05.2021
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
Corporate Communications Officer
Henderson Land Development Co. Limited
08.2018 - 03.2019
- Managed crisis communications, effectively mitigating potential reputational damage.
- Established a social media presence that engaged followers, increased traffic, and boosted overall brand exposure.
- Created impactful marketing materials to support sales efforts and drive revenue growth.
- Researched market trends to develop well-informed communication strategies aligned with business goals.
Research Writer
TVB (Television Broadcasts Limited)
07.2016 - 05.2018
- Improved research productivity by implementing efficient work processes and time management strategies within the team.
- Secured grant funding for numerous projects through persuasive proposal writing and relationship building with funding sources.
- Provided concept, idea and prepared scripts for TV programs
- Produce over 8 variety shows ranging from live ceremony, prize presentation, travel to gourmet programs
- Responsible for the on-site content creation for programs and variety show
Education
Bachelor of Social Science - Major in Sociology (Honours)
THE CHINESE UNIVERSITY OF HONG KONG
Hong Kong05.2015
Skills
- Digital Marketing
- CRM Management
- Project Management
- Marketing Analytics
- Marketing campaigns
- Product Launches
- Social Media Platforms
- Campaign Management
- Brand Promotion
- Market Analysis
- Advertising Management
- Press releases
Languages
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Spanish
Elementary
Timeline
Assistant Marketing Manager
Maxim's Caterers Limited
05.2023 - 04.2024
Senior Brand Marketing Executive
Patisserie La Lune
05.2022 - 04.2023
Senior Marketing Executive
Foodpanda Hong Kong
05.2021 - 03.2022
Marketing Executive
Hutchison Telecommunications (HK) Limited
05.2019 - 05.2021
Corporate Communications Officer
Henderson Land Development Co. Limited
08.2018 - 03.2019
Research Writer
TVB (Television Broadcasts Limited)
07.2016 - 05.2018
Bachelor of Social Science - Major in Sociology (Honours)
THE CHINESE UNIVERSITY OF HONG KONG
Similar Profiles
Hoi Yuen WongHoi Yuen Wong
Shop Assistant at Maxim's Caterers LimitedShop Assistant at Maxim's Caterers Limited
AKEIL CLEMENTAKEIL CLEMENT
Junior Inventory Analyst at Allied Caterers/katerserv LimitedJunior Inventory Analyst at Allied Caterers/katerserv Limited
Devin SantilloDevin Santillo
Manager at Maxim's 22Manager at Maxim's 22