Mehrsima Hasheminia
Aurora,Canada
Summary
- Proven success in cosmetic product consulting and branding management, conducting comprehensive market research to drive effective product naming and enhance market visibility.
- Expert in e-commerce strategy and project management, specializing in loyalty programs and customer retention, with a focus on analyzing consumer behavior and market conditions.
- Skilled in commercial management, product development, and market research, leading the execution of product production processes and building strong client relationships.
- Accomplished pharmaceutical sales professional with a track record in customer relationship management, sales optimization, and customer education.
- Experienced international business research analyst, specializing in global business research, negotiations, and export activities, demonstrating professionalism in diverse business settings.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Product and Brand Manager
Vincabloom Beauty Inc. (A division of Beyond Meal Inc. company)
09.2023 - Current
- Conduct comprehensive market research to optimize product naming, enhance market visibility, and ensure effective branding.
- Successfully manage domain and brand registrations, optimizing online presence and securing relevant usernames.
- Utilize Instagram marketing strategies to significantly boost brand recognition and engagement.
- Develop and execute strategic business plans for product selection and market positioning, leading to increased market share.
- Negotiate with suppliers, ensuring top-quality products and alignment with the brand, while overseeing the entire product lifecycle from order placement to delivery.
E-commerce Project Manager
Pars Nova.Inc
04.2021 - 06.2023
- Analyzed existing loyalty programs, researched consumer behavior, and developed initiatives resulting in increased customer retention.
- Created and implemented a robust customer loyalty program, recognizing and rewarding engaged customers.
- Spearheaded e-commerce strategies aligning with company sales objectives, fostering collaboration among cross-functional teams.
- Provided insight into potential risks and opportunities, resolving conflicts, and delivering successful results.
- Conducted training sessions on workplace culture and sales, contributing to a cohesive and high-performing team.
Commercial Manager
Pars Nova.Inc
01.2019 - 04.2021
- Developed and implemented commercial strategies, leading to the achievement of company goals and objectives.
- Drove product production processes, from research and market analysis to planning, positioning, and roadmap development.
- Coordinated activities with business teams, conducted market research, and participated in product development and innovation.
- Analyzed market data to develop effective sales strategies, contributing to successful marketing communication plans.
- Collaborated closely with production, marketing, and sales teams to balance resources and ensure organizational success.
Medical Representative
BAYER
01.2017 - 01.2019
- Implemented sales process optimization, focusing on customer retention and loyalty in the promotion of cardiovascular products.
- Built strong relationships with decision-makers in hospitals, pharmacies, and clinics to ensure product usage and loyalty.
- Conducted educational events and participated in conferences, exhibitions, and meetings to enhance product awareness.
- Identified key opinion leaders (KOLs) and provided valuable insights into specific KOL interests, expertise, and impact in the medical community.
- Analyzed sales reports to develop target lists, resulting in share growth and improved collaboration with customers.
Export and Business Research Analyst
Pooyesh Darou Biopharmaceutical Company
01.2016 - 01.2017
- Led and managed all commercial activities, including business trips, meetings, seminars, agreements, and negotiations.
- Developed and implemented innovative and growth-focused commercial strategies.
- Ensured compliance with trade regulations and focused on continuous improvement of trade compliance processes.
- Completed export arrangements for customers and conducted international business communication.
- Demonstrated professionalism in communication, attitude, and teamwork with customers, peers, and management.
Commercial and Business Research Analyst
Pars Ara Utility & Industry Inc
12.2013 - 01.2016
- Led and managed all commercial activities, fostering enhanced business relationships.
- Formulated and implemented growth-focused commercial strategy, identifying new product areas and emerging markets.
- Conducted international business communications, expanding business reach.
- Executed comprehensive business research, contributing to informed decision-making.
Legal Marketing Research and Customer Service
Tracy L. Robinson & Associates, L.C.
06.2012 - 08.2013
- Prepared marketing materials and formulated reports, contributing to the firm's marketing strategies.
- Tracked and monitored marketing areas, ensuring strategic alignment.
- Provided exceptional customer service as a Customer Service Associate.
Manager's Assistance
KC Nutrition
05.2011 - 03.2012
- Managed customer service and prepared marketing materials.
- Attended meetings as the principal's representative.
- Cultivated positive client relationships, contributing to successful marketing initiatives.
Education
Bachelor of Science in Business Management/ Minor in Marketing with Honors -
Park University
Parkville, MO01.2012
Associates of Art (A.A.S.) with Honors -
Metropolitan Community College-Business & Technology
MO, USA01.2011
Higher Diploma of Chemical Laboratory Technology Pharmaceutical (CLP) -
Seneca College at York University
Toronto, Canada01.2008
Skills
- Branding and Marketing Strategy
- E-commerce, Project Management, Brand Development
- Commercial Management, Product Development
- Pharmaceutical Sales, Relationship Building
- International Business Research
- Teamwork, Leadership, Flexibility
- Problem-Solving, Results-Oriented
- Data Analysis, Communication
- Campaign Management, Market Research
- Analytical Skills, Time Management
Certification
- Digital Marketing Masterclass - Udemy, 2023
- Patient Focused Interactions/ Behavioral Style - Bayer, 2017
- Patient Focused Interactions/ Selling Skills - Bayer, 2017
- Global Future - USA, 2011-2012
- National Society of Leadership & Success - USA, 2012
- People to People International Park University Chapter - USA, 2012
Timeline
Product and Brand Manager
Vincabloom Beauty Inc. (A division of Beyond Meal Inc. company)
09.2023 - Current
E-commerce Project Manager
Pars Nova.Inc
04.2021 - 06.2023
Commercial Manager
Pars Nova.Inc
01.2019 - 04.2021
Medical Representative
BAYER
01.2017 - 01.2019
Export and Business Research Analyst
Pooyesh Darou Biopharmaceutical Company
01.2016 - 01.2017
Commercial and Business Research Analyst
Pars Ara Utility & Industry Inc
12.2013 - 01.2016
Legal Marketing Research and Customer Service
Tracy L. Robinson & Associates, L.C.
06.2012 - 08.2013
Manager's Assistance
KC Nutrition
05.2011 - 03.2012
Bachelor of Science in Business Management/ Minor in Marketing with Honors -
Park University
Associates of Art (A.A.S.) with Honors -
Metropolitan Community College-Business & Technology
Higher Diploma of Chemical Laboratory Technology Pharmaceutical (CLP) -
Seneca College at York University
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