Summary
Skills
Work History
Education
Certification
LinkedIn
Timeline
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Mehreen Akhter

Mehreen Akhter

Milton,ON

Summary

Dedicated Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, Google Ads and Analytics, Project Management, and social media and content management. Proven success in encouraging out-of-the-box thinking and early adoption of emerging marketing trends. Detail-oriented, attentive and decisive leader.


Skills

  • Content creation and Management
  • Digital Marketing
  • Email Marketing
  • SEO Strategies
  • Project Management
  • Strategic Planning
  • Collaborate Cross-Functionally
  • Google Ads and analytics
  • Social Media Management

Work History

Sr. Marketing & Communications Specialist

LITENS
07.2022 - Current
  • Directing all marketing activities pertaining to internal and external communications
  • Work closely with Senior Management, sales and engineering teams to strategize brand and product communications while maintaining the marketing budget of over $100,000
  • Manage and direct omni-channel communication including but not limited to new product launches, PR updates, announcing major acquisition and company wide changes, published 100+ communication pieces
  • Creatively utilize the brand’s marketing resources to highlight USPs keeping brand and consumer at the forefront
  • Implemmented changes to website architecture, content and linking to improve SEO positions for target keywords.

Marketing Manager

HEALTH ONE
12.2021 - 06.2022
  • Leading all operational activities such as Google listing, Google reporting, website enhancement and management
  • Increased online leads by 50% by creating and implementing new strategies for Google Business Listings and aligning with SEO strategies
  • Analysis and reporting scorecard metrics on many Google Business Listings including website visits, online inquiries, review monitoring, SEO traffic
  • WordPress website development and maintenance, utilizing user experience and client navigational behavior to enhance user experience
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Created custom dashboards and interfaces designed specifically to suit customer needs and priorities for optimal performance. Integrated SEO and PPC considerations into analytics

Account Manager - Digital Marketing

KIWI MARKETING
01.2021 - 12.2021
  • Planned and executed overall website and social media strategy, increasing impressions and clicks by 85% on newly launched beauty brand
  • Secured 70% new leads for clients through highly optimized Google Ads, converting followers into paid customers
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic
  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.

Brand Manager

GENERAL ELECTRIC
01.2015 - 01.2016
  • Managed four product lines and achieved quarterly goals by developing strategic marketing campaigns through product marketing
  • Directed New Product Launches, managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Introduced product lines to digital branding, increasing overall digital presence by 100%
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Amplified annual large-scale trade show with a budget of USD $500,000
  • Coordinated between US counterparts, sales, senior management and the engineering teams
  • Planned and executed LinkedIn, social media, website updates and all outbound messaging and content

Product Management Coordinator

GENERAL ELECTRIC
01.2014 - 01.2015
  • Supported the Global Product Manager and sales teams in communicating new product introductions (NPIs), product launches and product obsolescence while supporting the engineering team internationally and local in Montreal
  • Assisted in bid preparation, focussed on presentation design, editing and content.

Education

Bachelor of Bio Sciences And Business Management - Sci & Business Mgmt

Ontario Tech University (formerly UOIT)
06.2011

Certification

Google Ads

Google Project Management (enrolled)

LinkedIn

www.linkedin.com/in/mehreenakhter

Timeline

Sr. Marketing & Communications Specialist

LITENS
07.2022 - Current

Marketing Manager

HEALTH ONE
12.2021 - 06.2022

Account Manager - Digital Marketing

KIWI MARKETING
01.2021 - 12.2021

Brand Manager

GENERAL ELECTRIC
01.2015 - 01.2016

Product Management Coordinator

GENERAL ELECTRIC
01.2014 - 01.2015

Bachelor of Bio Sciences And Business Management - Sci & Business Mgmt

Ontario Tech University (formerly UOIT)

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