Mehreen Alavi

Managed three biggest sub-brands of the Vision Group of Companies Pakistan: ParkView City Lahore, ParkView City Islamabad, and ParkView Beach Resort. ParkView City is one of the leading gated housing societies in the country. ParkView Beach Resort is the country's forst five-star luxury seaside resort.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Lead the rebranding of the company, from Park View Villas Lahore to ParkView City Lahore, ensuring that new brand identity was implemented across all marketing channels.
• Researched trends to stay updated with new ideas and marketing practices.
• Implemented and executed brand guidelines, developed in collaboration with creative agency.
• Developed and implemented marketing campaigns for company’s hugely successful partnership with Pakistan Cricket Board (PCB).
• Developed and implemented marketing campaigns for collaboration with Pakistan Hockey Super League (PHSL) to revive the sport in the country.
• Part of the team which managed and held the largest drive-in concert at ParkView City Islamabad, which was awarded a Guinness World Record in December 2021.
• Lead the marketing team in campaigns for the launch of the ParkView Beach Resort, the first five star beach resort in Pakistan, and its website.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Worked with graphic designers and writers to establish theme and tone for content.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Oversaw social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.

• Driving and tracking ‘Prime Minister’s 100-Day Agenda for Punjab’.
• Planning and executing ‘Prime Minister’s 100-Day Agenda for Punjab’ event in Lahore to showcase its performance during the first 100 days of the sitting regime.
• Working in close capacity with the Department for Women Development of Punjab, including the Minister and Secretary.
• Helping drive and publicize the Punjab Women Empowerment Package 2018
• Working in close capacity with Department for Social Welfare of Punjab to come up with a low-cost model for Violence Against Women Center (VAWC) to be built in three districts in Punjab
• Planning and hosting the 16 Days of Activism Against Gender-Based Violence in collaboration with UN Women on December 10
• Planning and hosting sessions in different universities of Lahore to create awareness of Gender Based Violence and its reporting mechanisms amongst the students of the city

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Championing freedom of movement and safety in public spaces for women
• Researched developing trends to stay updated with new ideas and marketing practices.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Chamapioned women’s freedom of movement and providing a viable job opportunity for them.

• Assisted in creating written, video and image content for marketing channels.
• Scheduled social media postings to advertise products and generate site traffic.
• Contributed to mock-ups, email campaigns, and social media content.
• Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
• Wrote copy for social media posts, promotional emails and other marketing collateral.
• Shadowed meetings and observed marketing director to grow professional experience.
• Researched interesting and relevant content to capture interest and improve site traffic.

• Acquired knowledge of industry trends and developed solutions and strategy through effective research.
• Assisted in assembling project documentation for project manager, confirming inclusion of data and preliminary information.
• Researched experimental marketing ideas to the Nestlé Juices business unit.
• Researched and presented on Virtual Reality experiences, using aroma diffusers at retail stores to enhance shopping experience, introducing juice bars at food festivals, introducing LCD screens on chillers at retail stores, etc.
• Liaised with media organizations and advertising agencies