Mehgan Cabrera
West Kelowna,BC
Summary
Accomplished post-secondary leadership professional with progressive industry background and experience. Offering strategic planning abilities, forward-thinking experience in enrolment management with a results-orientated mindset. Encouraging leader and analytical problem-solver with talents for team building and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Prepared for complex challenges and focused on building and leading high performing and happy individuals and teams.
Overview
25
25
years of professional experience
Work History
Alumni Relations Manager
Royal Roads University
Victoria, British Columbia
11.2017 - Current
- Developed all strategic & tactical planning, financial budgeting, and stakeholder engagement for the university's alum programming
- Collaborated on the production of all facilitation, external relations, volunteer management, and event management planning for domestic and international alumni in partnership with my team
- Management and oversight of stakeholder relations for the Department of National Defense, ex-cadet relations, government, and various advisory committees
- Fiscal responsibility for the financial management and implementation of a departmental budget
- Responsible for the human resource and development of the alumni relations team
- Designed all structured facilitation, learning and training programming presented to alumni
- Ignited online alumni engagement by delivering the Alumni Chat Series in 2020
- Incorporated enrolment programming to include alumni as mentors in outreach efforts
- Conducted research, gathered information from multiple sources and presented results.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Drove operational improvements which resulted in savings and improved profit margins.
- Prepared variety of different written communications, reports and documents.
- Developed and maintained courteous and effective working relationships.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
Student Recruitment Manager
Royal Roads University
Victoria, British Columbia
10.2011 - 11.2017
- Responsible for the strategic development of student recruitment and enrolment initiatives to increase annual FTE's through external relations, large-scale event facilitation, online programming, program management, employee training, and multi-platform event rollouts across Canada and beyond
- Relationship building of internal and external stakeholder groups
- Built operational improvements to support greater cross-team collaboration by building a shared calendar
- Re-imagined all student recruitment branded assets to support enrolment management at larger scale events
- Developed recruitment and enrolment supportive programming including: webinars (online), in- person info sessions (on the road), and on campus open house events
- Achieved an increase in application conversions of 35% over five years
- Achieved promotion of five employees, through coaching and development
- Developed and maintained courteous and effective working relationships
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
- Prepared variety of different written communications, reports and documents for Board level reporting
Brand Marketing & Recruitment Manager
Royal Roads University
Victoria, British Columbia
08.2009 - 10.2011
- Operational oversight and management of the centralized marketing department
- Accountable for the development, training, and progression of 13 employees, including eight marketing specialists, three student recruiters (sales personnel), and two administrative associates
- Responsible for internal marketing communications, student recruitment, training, product development support, and relationship management for Canada-wide campaigns and events
- Delivered marketing campaigns on budget annually
- Supported the roll-out of social media marketing and Google analysis reporting
- Supported the roll-out of university wide re-brand to increase stakeholder engagement and strategic trust in re-branding process
- Co-chaired a prospect conversion task force designed to review all Strategic Enrolment Management touchpoints across the university
- Achieved greater reporting and collaboration with internal stakeholders by implementing cross-team collaborations
- Analyzed SEO outreach goals and presented findings to marketing director
- Measured and reported results of marketing initiatives.
- Performed office administrative duties to enhance team cohesiveness
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges
- Practiced search engine optimization to maximize efforts in creating brand awareness
- Delivered planning and hosting of marketing events.
- Wrote copy for social media posts, promotional emails and other marketing collateral
- Performed market analysis and researched latest trends.
- Scheduled social media postings to advertise products and generate site traffic
- Researched competitor trends and interpreted findings, reporting conclusions to Associate Vice President
- Prepared persuasive sales and marketing presentation materials to engage clients
- Researched interesting and relevant content to capture interest and improve site traffic
- Monitored web traffic to analyze website performance
- Facilitated brainstorming meetings to develop marketing collateral
- Facilitated meetings between project members and clients to develop ideas, discuss progress and set goals
- Achieved promotion of 2 employees, through coaching and development delegation opportunities
Director of Sales & Marketing
Life & Death Matters
Victoria, British Columbia
03.2009 - 08.2009
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Directed staff in administrative tasks to help sales reps increase their customer relationship management processes
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity
- Formulated and presented innovative strategies to owners to build foundation for successful sales plans in support of international expansion goals
Marketing Growth Operations Consultant
TS Water Real Estate Sales & Marketing
Jaco, Costa Rica
04.2008 - 03.2009
- Delivered sales office organization, structure, solutions planning and systems support
- On boarding of sales and operations staff
- Developed technical and non-technical marketing presentations, public relations campaigns, and newsletters
- Consulted with clients on business issues and developed innovative, high-impact proposals
- Achieved client vision and marketing objectives by collaborating with various departments
- Collaborated with leadership in creating weekly bulletins, which were sent to all employees
- Improved relationships between developers and community by participating in chamber outreach initiatives
- Planned and executed events and marketing programs to increase qualified leads
- Regularly updated and edited content for development website
- Created video marketing materials designed to drive sales campaign
Senior Managing Partner
Redi Development
Vancouver, British Columbia
09.2007 - 04.2008
- Delivered sales office set-up, staffing, training, data-base management software, and all HR functions
- Conceptualized and delivered all company branding stationary and marketing for this start-up
- Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at efficient pace
- Promoted new business and expanded firm's professional network through attendance and participation in community, government and industry events
Regional Marketing Growth Operations Consultant
rareEarth Project Marketing
Vancouver, British Columbia
03.2006 - 09.2007
- Delivered CRM Software and training for all employees and contractors
- Conceptualized and delivered operations training manual for on-boarding of new staff
- Participated in team-building activities to enhance working relationships
- Monitored company inventory to keep stock levels and databases updated
- Drove operational improvements which resulted in savings and improved profit margins
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting
- Improved sales & marketing operations through consistent hard work and dedication
- Led projects and analyzed data to identify opportunities for improvement
- Developed team communications and information for meetings
- Delivered 4 sell-out sales launches with more than $250 million in sales, in collaboration with Sales Director and Owner
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
Procurement & Contracts Manager
MacDonald Development Corporation
Vancouver, British Columbia
05.2005 - 03.2006
- Initiated office set-up, hiring, on-boarding, training, client services, marketing and sales launch preparations for the Cove Lakeside resort in West Kelowna, B.C.
- Drove all sourcing, purchasing shipping and receiving hotel set-up
- Implemented new CRM database process and administration, including policy development
- Input, analyzed and reported on data covering all aspects of procurement operations
- Built relationships with vendors to negotiate ideal terms for purchases
- Identified new and more cost-effective suppliers through participation in industry networking events, purchasing advantageous packages and cutting costs
- Determined feasibility of proposed procurement actions by performing market research on similar hotel developments
- Oversaw setup process for new item specifications and new vendor profiles in procurement system
- Evaluated internal needs and developed plans for maintaining optimal supply levels
- Set up and negotiated contracts to obtain favorable pricing and delivery structures
Senior Marketing Associate
Royal Roads University
Victoria, British Columbia
09.2003 - 05.2005
- Developed enrolment driven marketing plans to school level campaigns
- Worked closely with subject matter experts to create and maintain marketing materials for information sessions and student recruitment
- Edited website content and database to keep information correct and up-to-date
- Developed marketing strategies and resolved problems to drive sales
- Used data-based decision making to enhance marketing techniques to maximize brand exposure and expand prospective student interest
- Proofread marketing collateral ahead of printing to eliminate errors
- Conducted consumer data analysis on products to assist with promotional campaigns
- Authored crisp and interesting marketing copy to engage target consumers and drive sales
Administrative Manager
Oxford Properties Group
Kelowna, British Columbia
05.1997 - 07.2002
- Managed Orchard Park Shopping Centre Customer Service and the shopping centre administration
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving
- Updated reports, managed accounts and generated reports for company database
- Maintained primary relationship accountability for shopping centre tenants, overall servicing responsibility and client satisfaction to maximize profitability of tenant relationships
- Established workflow processes, monitored daily productivity and implemented modifications to improve overall process performance
- Improved office operations by updating tenant correspondence, record tracking and data communications
- Delivered performance reviews, recommending additional training or advancements for customer service staff
- Trained employees in company and regulatory compliance requirements to promote conformance
Education
Certificate - EQi Emotional Intelligence Leadership
Royal Roads University
Victoria, BCGraduate Certificate - Leadership
Royal Roads University
Victoria, BC11.2020
Certificate - Leading Complex Systems
Royal Roads University
Victoria, BC05.2019
BCom - Entrepreneurial Management
Royal Roads University
Victoria, BC08.2003
Business Diploma - Business
Okanagan College
Kelowna, BC1995
Skills
- Administration Management
- Brand Marketing
- Business Planning
- Digital /Online Marketing
- Employee Relations
- Financial Administration & Planning
- Enrolment Forecasting
- Leadership Training
- Project Management
- Relationship Management
- Team Coaching
- Strategic Enrolment Management
Timeline
Alumni Relations Manager
Royal Roads University
11.2017 - Current
Student Recruitment Manager
Royal Roads University
10.2011 - 11.2017
Brand Marketing & Recruitment Manager
Royal Roads University
08.2009 - 10.2011
Director of Sales & Marketing
Life & Death Matters
03.2009 - 08.2009
Marketing Growth Operations Consultant
TS Water Real Estate Sales & Marketing
04.2008 - 03.2009
Senior Managing Partner
Redi Development
09.2007 - 04.2008
Regional Marketing Growth Operations Consultant
rareEarth Project Marketing
03.2006 - 09.2007
Procurement & Contracts Manager
MacDonald Development Corporation
05.2005 - 03.2006
Senior Marketing Associate
Royal Roads University
09.2003 - 05.2005
Administrative Manager
Oxford Properties Group
05.1997 - 07.2002
Certificate - EQi Emotional Intelligence Leadership
Royal Roads University
Graduate Certificate - Leadership
Royal Roads University
Certificate - Leading Complex Systems
Royal Roads University
BCom - Entrepreneurial Management
Royal Roads University
Business Diploma - Business
Okanagan College
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