Mehar Sridhar
Mississauga,ON
Summary
Dynamic Senior Product Management and Ecommerce Leader with over 15 years of proven success in driving product strategy, lifecycle management, and revenue growth within fast-paced digital environments. Known for leveraging Agile methodologies and AI-driven innovation to enhance product offerings and optimize user experiences. Skilled in data-driven decision-making to identify market trends and implement strategic initiatives that drive business growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Manager – Digital Product & Design
Air Canada Vacations
10.2022 - Current
- Spearheaded digital transformation strategy, increasing channel revenue by +35% in 6 months.
- Directed multidisciplinary teams (UI, UX, eCommerce) to enhance the customer journey and optimize KPIs.
- Delivered thought leadership to define the vision for the future state of digital channels
- Conducted A/B tests and leveraged BI dashboards in Google Analytics to inform prioritization and roadmap adjustments.
- Partnered with stakeholders to define product vision, roadmap, and go-to-market strategy, ensuring alignment with business objectives.
Product Consultant
Flyadeal
03.2021 - 06.2022
- Designed and executed a digital product strategy, achieving 100,000+ customer enrolments
- Orchestrated customer journey improvements across web and mobile platform, driving revenue growth
- Led cross-functional teams to successfully deliver technical integrations and strategic projects
- Collaborated with stakeholders to drive initiatives that aligned with organizational goals and objectives.
AVP – eCommerce (Product)
Jazeera Airways
03.2019 - 07.2020
- Spearheaded the design and execution of a comprehensive product strategy and roadmap, directly contributing to the company’s growth and revenue goals
- Successfully launched a mobile app and website within 90 days, generating $120 million in revenue within the first year
- Developed wireframes and prototypes; led usability testing to improve UX and drive a 10% conversion uplift.
- Collaborated with cross-functional teams to identify market opportunities and integrate insights into digital strategies.
DGM - eCommerce
Go Airlines
10.2016 - 11.2018
- Directed end-to-end management of website and mobile app projects, including scope definition, budgeting, and progress monitoring.
- Increased direct channel revenue share by 45%, achieving an ROI of 40% on digital marketing campaigns—the highest ever for the organization.
- Launched revamped digital platforms in a record 65 days, significantly enhancing customer engagement and online bookings.
Head – eCommerce (Indian Sub-Continent)
Qatar Airways
09.2014 - 10.2016
- Led digital initiatives to establish QR.com as the primary revenue channel, driving significant growth in revenue.
- Boosted conversion rates through strategic content creation and optimization across digital platforms.
- Managed and optimized all digital media campaigns (Paid, SEO, Email marketing, and social media) ensuring maximum ROI.
- Utilized analytics tools to predict consumer behavior, enabling data-driven content optimization.
Head – eCommerce (India)
Singapore Airlines
11.2013 - 09.2014
- Directed revenue and growth for SAA’s direct online channel, increasing profitability through innovative strategies
- Collaborated with digital agencies to implement regional website requirements, improving user engagement and conversion rates.
- Optimized website performance through SEO initiatives and data-driven insights.
Assistant Manager – eCommerce
Jet Airways
08.2012 - 10.2013
- Owned the online product portfolio, driving revenue growth through innovative features, designs, and applications.
- Established partnerships with vendors to boost revenue, including meta-search platforms and payment providers.
- Enhanced brand visibility through strategic web promotions tailored to various regions.
Manager – eCommerce
Kingfisher Airlines
08.2007 - 07.2012
- Conceptualized and executed innovative marketing initiatives to drive direct channel growth.
- Launched the flykingfisher.travel platform for travel agents, streamlining bookings, cancellations, and refunds.
- Implemented a new booking engine for direct traffic, delivering a combined revenue share of 12%.
- Managed targeted marketing campaigns (email, SMS), leveraging existing databases to enhance engagement.
Education
MBA - Marketing & IT
ICFAI Business School
Hyderabad04-2007
Skills
- Digital platform improvement
- User Experience Design
- Experienced in strategic leadership
- Product Growth Strategies
- Agile Methodologies
- Analytical decision making
- Collaborative team management
- Critical thinking for problem-solving
Accomplishments
- Implemented digital transformation strategy & initiative for Air Canada Vacations in 6 months delivering a revenue share of 35%
- Proposed and rolled out a product roadmap for flyadeal, with 30+ product enhancements in 12 months. Launched the members profile product with a captive database of 100k+ enrolments.
- End-to-end enhancement of Jazeera Airways’ mobile app and website (www.Jazeeraairways.com) in 90 days as part of digital roadmap. Revenue runway of $120 million in 12 months
- Launched GoAir’s Website and Mobile App (go-live in 65 days) as part of product revamp initiative. Direct channel revenue share clocked at 10% (+45%) with ROI on digital spends at 40% (highest ever)
- Awarded Gold for the best Email Marketing campaign by ACEF, 2018 and Bronze for 8x increase in ROI using Actionable Analytics by IDMA, 2018. Both initiatives were a part of the product roadmap.
- Launched website promoting the first ever flight of A380 (world’s largest commercial aircraft) in India, www.sqa380india.com. Go-live completed in 22 days.
- Successful implementation of Online Upgrades, e-Coupons, and multi-country sites (multi-lingual) for www.jetairways.com
- Launched, Kingfisher REZ, a booking engine for direct traffic and www.flykingfisher.travel for Travel Agents delivering a combined revenue share of 12%
Certification
Certified Scrum Product Owner (CSPO) 2022
Timeline
Manager – Digital Product & Design
Air Canada Vacations
10.2022 - Current
Product Consultant
Flyadeal
03.2021 - 06.2022
AVP – eCommerce (Product)
Jazeera Airways
03.2019 - 07.2020
DGM - eCommerce
Go Airlines
10.2016 - 11.2018
Head – eCommerce (Indian Sub-Continent)
Qatar Airways
09.2014 - 10.2016
Head – eCommerce (India)
Singapore Airlines
11.2013 - 09.2014
Assistant Manager – eCommerce
Jet Airways
08.2012 - 10.2013
Manager – eCommerce
Kingfisher Airlines
08.2007 - 07.2012
MBA - Marketing & IT
ICFAI Business School