Meghane Tessier
Montreal
Summary
Dynamic Marketing Communications Specialist with a proven track record at the Montreal Canadiens, adept at enhancing brand awareness through strategic campaigns and analytics. Skilled in digital communications and community engagement, I successfully improved email open rates and fostered stakeholder relationships, driving impactful marketing initiatives that resonate with target audiences.
Overview
5
5
years of professional experience
Work History
Marketing Communications Specialist
Montreal Canadiens
10.2023 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Tracked KPIs and completed full analytics of digital campaigns.
- Improved open rates of email marketing campaigns by testing subject lines, copy, layout, and send times.
- Enhanced customer engagement with targeted email marketing campaigns and social media content.
- Produced visually appealing graphics for use in print advertisements, digital promotions, and presentations.
- Created communications and marketing materials to achieve objectives and maintain branding.
- Researched, created and presented communication plans to support internal and external marketing programs.
- Captured events and navigated social media for industry-related items to develop meaningful content to share with followers.
- Created customized marketing materials to increase product awareness.
- Developed and implemented targeted strategies to reach specific customers.
Project Manager
Parc De L'Orignal Blanc
03.2020 - 10.2023
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
- Proved successful working within tight deadlines and a fast-paced environment.
Education
BBA - Business Management
TELUQ University
Montreal, QC01-2025
Skills
- Community engagement
- Content development
- Social media campaigns
- Marketing strategies
- Product launches
- Digital communications
- Direct mail campaigns
- Influencer outreach
- Content calendar coordination
- Analytics reporting
Languages
French
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing Communications Specialist
Montreal Canadiens
10.2023 - Current
Project Manager
Parc De L'Orignal Blanc
03.2020 - 10.2023
BBA - Business Management
TELUQ University
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