Meghana Kakulawaram
San Francisco
Summary
Dynamic Senior Performance Analyst with RVO Health, adept at managing $16M ad campaigns and leveraging Google Analytics 4 and Tableau for impactful data visualization. Proven track record in optimizing performance and enhancing client engagement through strategic insights and collaboration. Passionate about driving results and fostering innovation in digital marketing.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Performance Analyst
RVO Health - Healthline Media|Healthgrades
01.2025 - Current
- Manage over $16 million worth of ad campaigns spanning across the pharma and health and wellness verticals, including several of the highest spending clients in the company's portfolio
- Collaborated with cross-functional teams to enhance user experience on digital platforms.
- Conducted A/B testing to optimize content performance and user interaction strategies.
- Streamlined reporting processes to improve efficiency in data analysis workflows.
- Developed training materials related to performance measurement best practices.
- Managed performance and maintenance of premium products driving significant revenue, designed to attract qualified audiences and enhance user retention
- Oversaw cross-collaborative projects analyzing audience quality analytics for direct ad sales teams, informing upfront planning and client meetings
- Strategized campaign products to align with market trends and client needs
Performance Analyst
RVO Health - Healthline Media|Healthgrades
03.2022 - 01.2025
- Utilized CM360, Google Ad Manager, and Google Analytics to analyze campaign performance and time over time trends, applying findings to internal projects and optimization strategies that reinforced our leadership in medical digital marketing
- Leverage Tableau to create over 30+ dashboards for client reporting, each visually and verbally showcasing performance trends, key findings, and optimizations
- Developed detailed case studies to highlight project insights and enhance knowledge sharing
- Analyzed performance data to identify trends and insights for stakeholders.
- Developed reports to communicate findings to internal teams and leadership.
- Conducted regular audits of performance metrics for accuracy and relevance.
- Supported project management efforts by providing analytical expertise and insights.
- Generated comprehensive monthly, quarterly, annual performance reviews for various departments within the organization.
Education
Bachelor of Science - Biology Systems Physiology
San Jose State University
05-2022
Skills
- Google Analytics 4
- CM360
- Google Ad Manager
- Campaign management
- Data visualization via Tableau and Looker
- MixPanel
- SQL
- Salesforce CRM
- Operative
Certification
• Google Analytics
• Google Ads--Display, Search, And Measurement
• Digital Media Marketing Specialization
• Brand Management
• Fundamentals of Sales & Marketing
• Google Ads--Display, Search, And Measurement
• Digital Media Marketing Specialization
• Brand Management
• Fundamentals of Sales & Marketing
Timeline
Senior Performance Analyst
RVO Health - Healthline Media|Healthgrades
01.2025 - Current
Performance Analyst
RVO Health - Healthline Media|Healthgrades
03.2022 - 01.2025
Bachelor of Science - Biology Systems Physiology
San Jose State University