Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

MEGHAN ROACH

Toronto,ON

Summary

Results-driven Media Planner with over 5 years of experience in developing and executing integrated media strategies across digital, broadcast, and out-of-home channels. Expertise in audience targeting, project management, and data analysis to optimize campaign performance and drive both awareness and engagement. Proven track record of managing budgets, negotiating with vendors, and delivering actionable insights to meet KPI's in a fast paced environment.


Overview

8
8
years of professional experience

Work History

Media Planner

Live Nation
11.2021 - Current
  • Successfully organized and coordinated the management of up to 50 media plans daily through Asana.
  • Managed media budgets totaling over $8 million annually, ensuring optimal allocation and cost-efficiency.
  • Conducted research and analyzed reports to optimize media plans in collaboration with internal and external stakeholders, resulting in impactful and cost-effective integrated media strategies.
  • Achieved annual KPI's through the creation and execution of well researched media plans, driving a more than 80% decrease in cost per ticket.
  • Cultivated strong relationships with both digital and traditional media representatives to secure ideal rates and ensure our business is understood by our working partners.
  • Ensured the paid media strategy aligns with the artists vision, artwork and their promotional marketing campaigns in order to ultimately sell tickets.


Senior Communications Designer

Initiative
07.2021 - 11.2021
  • Lead the strategic media plan recommendation and execution for Nine Perfect Strangers, the Prime Video title which included national activations such as branded smoothie trucks, wrapped city bikes along with digital accompaniments across targeted apps and sites.
  • Main point of contact for titles during weekly client meetings to update on campaign status as well as throughout the planning and trafficking processes.
  • Manage multiple associates and interns that assisted in putting together screenshot decks, financial inputting and vendor outreach.
  • Assisted on multiple brand campaigns for Prime Video from trafficking to allocating and managing the budget. These included social and programmatic promoting SVOD and AVOD.

Communications Designer

Initiative
05.2020 - 06.2021
  • Successfully lead the strategic media plan recommendations for Amazon Prime Video series: Truth Seekers, Flack and the globally released title, Without Remorse.
  • Part of the strategic media planning and execution for The Boys S2, Utopia and Borat Subsequent Moviefilm, for which we were named CMA Gold Winners for Innovative Media.
  • Identified optimizations on a weekly basis through manipulating bids and eliminating target groups or creative to efficiently to deliver the strongest results against the media KPI.
  • Compile weekly and post reports through DCM, Ad Words, Social Ads UI's to provide an overall campaign analysis to Amazon Prime Video
  • Analyze audience insights & data for each to identify the media habits of the primary audiences for targeting

Communications Designer, Intern to Associate

Initiative
04.2019 - 05.2020
  • Assisted on the strategic 360 media recommendation and execution on campaigns for RBC, Great Wolf Lodge, Amazon Retail and Amazon Prime Video: Hunters, Little Fires Everywhere, The Great, and always on social campaigns.
  • Liaised with Public Relations and Creative Agency on multiple campaigns to marry influencer campaigns and large events with our media plans
  • Assisted on Prime Day and Amazon Echo campaigns from conception to execution including trafficking and analyzing data for weekly reporting. .
  • Assisted in putting together the yearly report and strategic 360 media plan that was presented to the management of Great Wolf Lodge
  • Participated in the Mediabrands Residency Program and presented a strategic media plan to the ELT of IPG.

Digital Marketing Specialist

Honeypot Marketing
01.2017 - 01.2018
  • Created social media content with innovative brand messaging to support new product launches.
  • Enhanced user experience on the company website through strategic design updates and content improvements.
  • Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
  • Community managed social accounts for Pearle Hospitality and Interesting Sh*t giving their brand a consistent branded voice across social

Education

GRADUATE CERTIFICATE -

ADVERTISING MEDIA MANAGEMENT
01.2019

BACHELOR OF ARTS -

WILFRID LAURIER UNIVERSITY
01.2016

Skills

  • AdWords
  • Asana
  • Budget Management
  • Campaign Planning
  • Sales Force
  • Advertising Analytics
  • Telmar / Vividata
  • Numeris

Awards

CMA AWARDS 2021 

GOLD: Innovative Media

Campaign: Borat Subsequent MoviefiTWITTER #BESTOFTWEETS2020

Best Use of Twitter in a Unique Way

Campaign: Utopia 

Timeline

Media Planner

Live Nation
11.2021 - Current

Senior Communications Designer

Initiative
07.2021 - 11.2021

Communications Designer

Initiative
05.2020 - 06.2021

Communications Designer, Intern to Associate

Initiative
04.2019 - 05.2020

Digital Marketing Specialist

Honeypot Marketing
01.2017 - 01.2018

GRADUATE CERTIFICATE -

ADVERTISING MEDIA MANAGEMENT

BACHELOR OF ARTS -

WILFRID LAURIER UNIVERSITY

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