Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Meghan-Joelle Page

Ottawa,ON

Summary

Adept at crafting engaging content and strategies for brands like Sparks Street BIA & Mall Authority, I excel in social media management and content development. My attention to detail and strong teamwork skills have significantly boosted online engagement. Leveraging customer service excellence and website management, I drive impactful digital marketing campaigns.

Offering solid foundation in marketing principles and genuine desire to learn and grow in dynamic environment. I bring the ability to quickly grasp new concepts and apply effective communication and organizational skills. I am ready to use and develop creative thinking and digital marketing expertise in my next role.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing & Administrative Coordinator

Sparks Street BIA & Mall Authority
01.2024 - Current
  • Support the planning, promotion, and execution of Sparks Street events and programming.
  • Utilize and monitor all social channels most relevant to the brand daily.
  • Support the development and execution of Sparks Street's marketing campaigns.
  • Collaborate with graphic designers and content creators to produce both digital and printed content.
  • Create bi-weekly email newsletters.
  • Update and write content for website.
  • Liaise with photographers and videographers to capture visual content.
  • Prepare weekly payables/receivables report and create invoices.
  • Coordinated with the City of Ottawa's finance department.
  • Served as a point of contact for business members.
  • Assisted in preparation of presentation materials, contributing to successful meetings.

Social Media Marketing Specialist

Xactly Design & Advertising
06.2023 - 11.2023
  • Managed clients social media accounts on day-to-day basis to increase company recognition by creating engaging content.
  • Increased online engagement through the creation of compelling content tailored to target audiences.
  • Managed multiple social media accounts for all clients, ensuring consistent branding and messaging across all platforms.
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
  • Kept abreast of industry trends, ensuring the organization maintained a competitive edge in its digital marketing approach.
  • Trained junior team members on best practices for creating engaging social media content, improving overall team productivity.
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Researched and identified new opportunities for increasing company's social media presence.

Social Media Manager- Freelance

Mavericks Donut Company
04.2021 - 11.2023
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Increased follower engagement with interactive content and timely responses to comments.
  • Enhanced brand reputation with targeted crisis management strategy on social media.
  • Crafted compelling copy for social media ads, driving increased website traffic.

Marketing Copywriter

Think Shift
02.2023 - 05.2023
  • Create high-quality copy for a variety of channels including, but not limited to, social media, web pages and digital ads.
  • Collaborate with the accounts team and designers to deliver campaigns on time and on budget.
  • Wrote advertising copy for online content, adhering to clients' overarching brand identity and personality.
  • Formatted copy to align with project-specific guidelines.
  • Assisted in scheduling content using Sprout Social.
  • Involved in client meetings and brainstorm sessions.
  • Developed and pitched content ideas.

Social Media Manager & Copywriter

Xactly Design & Advertising
04.2021 - 02.2023
  • Managed multiple clients social media platforms, ensuring a consistent brand voice and message for each.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Created social data reports, scheduled content and stayed on top of community management using Sprout Social.
  • Creation of monthly social media strategies and collaborated with designers to deliver content.

Social Media Manager- Freelance

RAW Pulp & Grind
10.2019 - 02.2022
  • Managed social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Crafted compelling copy for social media ads, driving increased website traffic.
  • Developed comprehensive social media strategy to enhance online presence.

Social Media Manager- Freelance

Morning Owl Coffee House
10.2020 - 08.2021
  • Managed social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Worked with content creators to produce video content.
  • Increased follower engagement with interactive content and timely responses to comments.
  • Crafted compelling copy for social media ads, driving increased website traffic.

Assistant to Editor- One Month Contract

Vale News
03.2021 - 04.2021

Contracted to manage data collection and coordinate scholarship recipients. Tasks included photo editing, and communication with participants and their families to obtain information and present it in an organized manner for display on an online news source.

Education

Bachelor of Arts - Psychology

Carleton University
Ottawa, ON
04-2021

Skills

  • Attention to detail
  • Time management
  • File organization
  • Customer service
  • Event planning
  • Teamwork and collaboration
  • Scheduling
  • Social media strategy
  • Content development
  • Email blasts and newsletters
  • Content writing
  • Website management

Languages

English
Native or Bilingual

Certification

  • Algonquin College International Education Centre: Effective Business Writing
  • Linkedin Learning: Understanding Social Media Algorithms for Creators
  • Linkedin Learning: Social Media Marketing: Managing Online Communities

Timeline

Marketing & Administrative Coordinator

Sparks Street BIA & Mall Authority
01.2024 - Current

Social Media Marketing Specialist

Xactly Design & Advertising
06.2023 - 11.2023

Marketing Copywriter

Think Shift
02.2023 - 05.2023

Social Media Manager- Freelance

Mavericks Donut Company
04.2021 - 11.2023

Social Media Manager & Copywriter

Xactly Design & Advertising
04.2021 - 02.2023

Assistant to Editor- One Month Contract

Vale News
03.2021 - 04.2021

Social Media Manager- Freelance

Morning Owl Coffee House
10.2020 - 08.2021

Social Media Manager- Freelance

RAW Pulp & Grind
10.2019 - 02.2022

Bachelor of Arts - Psychology

Carleton University
Meghan-Joelle Page