MEGHAN HAUKAAS
Saskatoon,SK
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research, as well as journalistic and Public Relations experience. Well-versed in both online and traditional marketing approaches, and am experienced in handling a wide range of needs with a strategic mindset. Successful in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
6
6
years of professional experience
Work History
Marketing & Communications Coordinator
Lucky Bastard Distillers
05.2023 - 07.2024
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Improved event attendance by coordinating creative promotional materials and managing RSVP lists.
- Managed public relations efforts, securing positive media coverage and maintaining strong relationships with journalists.
- Gained valuable customer insights by conducting market research surveys and analyzing the results to inform future strategy decisions.
- Supported sales teams by creating impactful marketing collateral that effectively communicated product benefits and features.
- Strengthened relationships with key industry influencers through networking events and strategic partnerships.
- Boosted social media presence through new applications with engaging content creation and consistent posting schedules.
- Collaborated cross-functionally with internal departments to ensure cohesive messaging across all marketing channels.
- Maintained brand consistency throughout all communications materials, from print collateral to digital assets such as web banners or landing pages.
- Assisted in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully.
- Answered general marketing department inquiries by email, phone, and mail.
- Planned and executed internal and external marketing events.
- Composed daily posts for social media and helped build corporate presence on TikTok.
- Tracked and reported on marketing campaign responses.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
Communications Consultant
Benchmark Public Relations
05.2022 - 05.2023
- Writing articulately and eloquently, communications - both internal and external, social media management, web content creation, press release generation, annual report development, copywriting, editing, speech writing.
Server
Bugsy's Irish Pub Moose Jaw
11.2021 - 11.2022
- Critical thinking, exceptional customer service, time management, mixology, promotional duties.
Corrosion Surveyor
TC Energy
04.2018 - 12.2021
- Cathodic protection inspecting, surveying, mapping, line locating, survey equipment operation, data entry.
Education
Bachelor of Arts Degree - Journalism
University of Regina
04.2023
Certificate - Public Relations
University of Regina
04.2023
PreEmployment Welding Certificate -
Saskatchewan Polytechnic
04.2013
Skills
- Copywriting
- Marketing Strategies
- Partnership Development
- Digital Communications
- Multimedia Projects
- Media Relations
- Relationship Building
- Promotional Material
- Planning and Coordinating
- Digital Marketing
- Event Planning and Logistics
- Social and New Media
- Content Development
- Content Writing
- Market Research
- Adobe Creative Suite
- Blogging
- Campaign Development
- Web Analytics
- Excellent Communication
- Attention to Detail
- Time Management
Publishedworks
National Post ePaper:
https://epaper.nationalpost.com/ article/281964611626527?fbclid=IwAR05mm0YFOlEHYM2j_NkjE5e1n5mI6sil_ XaqZaFKz3YFF-ljG6Vo9gHwCw
2022 Global Ventures Summer: https://www.sasktrade.com/public/uploads/Global%20Ventures/Publications/2022%20 GV%20Summer%20-%20for%20web%20-%20booklet.pdf
Global Ventures Fall 2022:
https://www.sasktrade.com/public/uploads/Global%20Ventures/Publications/GV%20 Fall%202022%20-%20for%20web%20-%20booklet.pdf
Global Ventures Winter 2022: https://www.sasktrade.com/public/uploads/Global%20Ventures/Publications/GV%20 Winter%202022%20-%20for%20web%20-%20booklet.pdf
2023 Saskatchewan Media Directory: https://img1.wsimg.com/blobby/go/9eb6b65d-5f6d-4a2a-975c-cb10637ac46b/2023_ SKMediaDirectory.pd
Hobbies and Interests
- Volleyball
- Softball
- Screenwriting
- Camping/Fishing
- Motor Sports
References
Layton Burton, University of Regina - Professor, Filmmaker & Director of Photography, Layton.Burton@uregina.ca, (306)533-9400
Pat Rediger, Benchmark Public Relations - Owner/Supervisor, prediger@benchmarkpr.ca, (306)522-9326
Deandra Bailey, Lucky Bastard Distillers - Chief Brand Officer, deandra@luckybastard.ca, (306)291-1371
Brice Perkins, Lucky Bastard Distillers - Sales Representative, brice@luckybastard.ca, (204)720-3558
Languages
English
Native or Bilingual
French
Elementary
Timeline
Marketing & Communications Coordinator
Lucky Bastard Distillers
05.2023 - 07.2024
Communications Consultant
Benchmark Public Relations
05.2022 - 05.2023
Server
Bugsy's Irish Pub Moose Jaw
11.2021 - 11.2022
Corrosion Surveyor
TC Energy
04.2018 - 12.2021
Bachelor of Arts Degree - Journalism
University of Regina
Certificate - Public Relations
University of Regina
PreEmployment Welding Certificate -
Saskatchewan Polytechnic
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