Summary
Overview
Work History
Education
Skills
Websites
Publishedworks
Hobbies and Interests
References
Languages
Timeline
Generic
MEGHAN HAUKAAS

MEGHAN HAUKAAS

Saskatoon,SK

Summary

Creative and data-driven candidate with extensive knowledge of marketing strategies and media research, as well as journalistic and Public Relations experience. Well-versed in both online and traditional marketing approaches, and am experienced in handling a wide range of needs with a strategic mindset. Successful in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.

Overview

6
6
years of professional experience

Work History

Marketing & Communications Coordinator

Lucky Bastard Distillers
05.2023 - 07.2024
  • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Created fresh, attractive designs with crisp graphics and engaging copy.
  • Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
  • Improved event attendance by coordinating creative promotional materials and managing RSVP lists.
  • Managed public relations efforts, securing positive media coverage and maintaining strong relationships with journalists.
  • Gained valuable customer insights by conducting market research surveys and analyzing the results to inform future strategy decisions.
  • Supported sales teams by creating impactful marketing collateral that effectively communicated product benefits and features.
  • Strengthened relationships with key industry influencers through networking events and strategic partnerships.
  • Boosted social media presence through new applications with engaging content creation and consistent posting schedules.
  • Collaborated cross-functionally with internal departments to ensure cohesive messaging across all marketing channels.
  • Maintained brand consistency throughout all communications materials, from print collateral to digital assets such as web banners or landing pages.
  • Assisted in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Planned and executed internal and external marketing events.
  • Composed daily posts for social media and helped build corporate presence on TikTok.
  • Tracked and reported on marketing campaign responses.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Conducted market research to identify new opportunities and target markets.
  • Devised content strategy to effectively engage target audiences.
  • Continually maintained and improved company's reputation and positive image in markets served.

Communications Consultant

Benchmark Public Relations
05.2022 - 05.2023
  • Writing articulately and eloquently, communications - both internal and external, social media management, web content creation, press release generation, annual report development, copywriting, editing, speech writing.

Server

Bugsy's Irish Pub Moose Jaw
11.2021 - 11.2022
  • Critical thinking, exceptional customer service, time management, mixology, promotional duties.

Corrosion Surveyor

TC Energy
04.2018 - 12.2021
  • Cathodic protection inspecting, surveying, mapping, line locating, survey equipment operation, data entry.

Education

Bachelor of Arts Degree - Journalism

University of Regina
04.2023

Certificate - Public Relations

University of Regina
04.2023

PreEmployment Welding Certificate -

Saskatchewan Polytechnic
04.2013

Skills

  • Copywriting
  • Marketing Strategies
  • Partnership Development
  • Digital Communications
  • Multimedia Projects
  • Media Relations
  • Relationship Building
  • Promotional Material
  • Planning and Coordinating
  • Digital Marketing
  • Event Planning and Logistics
  • Social and New Media
  • Content Development
  • Content Writing
  • Market Research
  • Adobe Creative Suite
  • Blogging
  • Campaign Development
  • Web Analytics
  • Excellent Communication
  • Attention to Detail
  • Time Management

Publishedworks

National Post ePaper:

https://epaper.nationalpost.com/ article/281964611626527?fbclid=IwAR05mm0YFOlEHYM2j_NkjE5e1n5mI6sil_ XaqZaFKz3YFF-ljG6Vo9gHwCw

2022 Global Ventures Summer: https://www.sasktrade.com/public/uploads/Global%20Ventures/Publications/2022%20 GV%20Summer%20-%20for%20web%20-%20booklet.pdf

Global Ventures Fall 2022:

https://www.sasktrade.com/public/uploads/Global%20Ventures/Publications/GV%20 Fall%202022%20-%20for%20web%20-%20booklet.pdf

Global Ventures Winter 2022: https://www.sasktrade.com/public/uploads/Global%20Ventures/Publications/GV%20 Winter%202022%20-%20for%20web%20-%20booklet.pdf

2023 Saskatchewan Media Directory: https://img1.wsimg.com/blobby/go/9eb6b65d-5f6d-4a2a-975c-cb10637ac46b/2023_ SKMediaDirectory.pd

Hobbies and Interests

  • Volleyball
  • Softball
  • Screenwriting
  • Camping/Fishing
  • Motor Sports

References

Layton Burton, University of Regina - Professor, Filmmaker & Director of Photography, Layton.Burton@uregina.ca, (306)533-9400

Pat Rediger, Benchmark Public Relations - Owner/Supervisor, prediger@benchmarkpr.ca, (306)522-9326

Deandra Bailey, Lucky Bastard Distillers - Chief Brand Officer, deandra@luckybastard.ca, (306)291-1371

Brice Perkins, Lucky Bastard Distillers - Sales Representative, brice@luckybastard.ca, (204)720-3558

Languages

English
Native or Bilingual
French
Elementary

Timeline

Marketing & Communications Coordinator

Lucky Bastard Distillers
05.2023 - 07.2024

Communications Consultant

Benchmark Public Relations
05.2022 - 05.2023

Server

Bugsy's Irish Pub Moose Jaw
11.2021 - 11.2022

Corrosion Surveyor

TC Energy
04.2018 - 12.2021

Bachelor of Arts Degree - Journalism

University of Regina

Certificate - Public Relations

University of Regina

PreEmployment Welding Certificate -

Saskatchewan Polytechnic

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MEGHAN HAUKAAS