Meghachandrima Ray
Mississauga,ON
Summary
- Perceptive and results-oriented Marketing, Communications and Social Media Content Creator with proven success at creating digital material that resonates with intended market segments. Deeply understands company brand and constantly researches trends and directions to maintain brand relevance. Practiced understanding of business and audience needs and wants.
Overview
15
15
years of professional experience
Work History
Entrepreneur
Thunderboltphotos Inc
10.2020 - Current
- Produce photographs and walk-through videos for real estate property listings
- Engage in dialogues with target audiences to advocate for company
- Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Create content with intent to drive traffic website, gain brand awareness, and drive sales of services
- Adjust language and tone of messages based on product and medium
Marketing and Communications Manager
Marriott International, Inc.
10.2014 - 09.2020
- Promote business on social media platforms to maximize brand identity and generate revenue
- Forecast and set marketing budgets according to market analytics and emerging trends
- Promote brand offerings through advertisements, sales, and Influencer Marketing
- Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
- Analyzed campaign performance data to identify opportunities for optimization and growth in target markets.
- Established partnerships with complementary brands for co-marketing opportunities that maximized exposure while minimizing costs.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
- Optimized search engine rankings through keyword research implementation and ongoing monitoring of web analytics.
- Collaborated with cross-functional teams to launch successful product promotions, resulting in increased sales and market share.
- Led team of marketing professionals, providing guidance on best practices and fostering an environment of continuous improvement.
- Monitor supplier operations to verify quality, delivery schedule and conformance to contract specifications
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Worked with public relations team to launch and update company social media profiles, website and blog.
Account Manager
Perfect Relations
07.2011 - 07.2014
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
- Content creation for press releases, social media and marketing channels to keep the brand voice constant
- Developed customized account plans for clients to help them achieve their business goals.
- Improved overall team productivity by implementing best practices in organization and time management.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Coordinated with all media to support all business initiatives through development of relevant communication
- Managed National mandates and consulted with internal and external partners/stakeholders for alliances for key accounts and activities
- Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
Assistant Manager, Sales & Marketing
Hard Rock Cafe
01.2010 - 07.2011
- Designed a year-round sales and marketing plan and liaised with partners/agencies for sales revenue
- Achieved sales target setting and year end evaluation of procedures and objectives of goals
- Content creation for social media and marketing channels for promotions and brand development keeping in line with the brand ethos
- Ideated, planned, and executed events/concerts/philanthropy to increase customer footfalls and brand loyalty
- Conducted ATL&BTL activities during promotions, events, and contests
Account Executive
Ogilvy Public Relations Worldwide
04.2009 - 01.2011
- Analyzed key messages and implementation of the same in story ideas
- Research and content creation for press releases
- Developed strong media relations
- Prepared Dossiers, reports for the client
Education
Professional Certification - Social Media Marketing
Inbound Marketing Certificate
Hubspot09.2020
Professional Certification - Social Media Marketing
Fundamentals of Digital Marketing
Google Digital Garage08.2020
Business Administration
Social Media Marketing Certification
Hubspot05.2020
Skills
- Marketing strategy
- Social media marketing
- Editing and proofreading
- Developing campaigns
- Leadership
- People skills
- Working collaboratively
- Decision-making
- Content marketing
- Social media proficiency
- Research proficiency
- Communication
- Organizational skills
- Time management
- Online marketing and advertising
Timeline
Entrepreneur
Thunderboltphotos Inc
10.2020 - Current
Marketing and Communications Manager
Marriott International, Inc.
10.2014 - 09.2020
Account Manager
Perfect Relations
07.2011 - 07.2014
Assistant Manager, Sales & Marketing
Hard Rock Cafe
01.2010 - 07.2011
Account Executive
Ogilvy Public Relations Worldwide
04.2009 - 01.2011
Professional Certification - Social Media Marketing
Inbound Marketing Certificate
Professional Certification - Social Media Marketing
Fundamentals of Digital Marketing
Business Administration
Social Media Marketing Certification