MEGHA GHOSE
Sales Professional
Toronto,ON
Summary
Results-oriented Sales Professional with 7+ years of experience cultivating strategic partnerships and accelerating revenue growth. Demonstrated expertise in creating and implementing comprehensive marketing campaigns, uncovering untapped business prospects, and delivering exceptional client satisfaction. Adept at leveraging the power of brand storytelling and possessing a deep understanding of the dynamic advertising landscape.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Key Account Manager
The Expert Insight
Dallas, Texas
01.2023 - Current
- Foster and manage high-value client relationships within diverse industries (e.g., Healthcare, FMCG, Technology)
- Spearheading business, and revenue operations globally across North America, APAC, MENA
- Deep dive into client needs to identify the most suitable expert from The Expert Insight's global network of 10,000+ professionals
- Oversee project execution, ensuring seamless connections between clients and advisors across various service offerings (Phone Consultations, Market Research)
- Drive client satisfaction by exceeding expectations on project timelines and deliverables
- Proactively identify new business opportunities by understanding client challenges and matching them with The Expert Insight's capabilities
- Increased client retention rate by 15% through personalized service and effective communication
- Secured partnerships with 3 new Fortune 500 companies within the first 6 months
- Streamlined project onboarding process, resulting in a 20% reduction in project turnaround time
Assistant Manager
Sony Pictures India
Mumbai, Maharashtra
11.2019 - 03.2022
- Represented a bouquet of Sony Network global channels for ad space sales to potential clients based out of India from West and South region
- Serviced a large and diverse portfolio of clients across FMCG, Financial-tech and BFSI sectors, ITC, General Mills, Gits, MTR to name a few
- Successfully devised and executed sales strategies, enhancing revenue and expanding the clientele of strategic brand partners
- Developed and executed data-driven marketing campaigns, expanding the clientele and achieving significant growth in brand awareness
- Collaborated with cross functional team including marketing and project management, in developing new ideas, initiatives, products, and services
- Curated brand and product enhancement campaigns resulting in increased visibility, growth and revenue for the firm
- Analysed the campaign performance post-execution via viewership data and analytics reports
- Helped clients to promote their brands and improve their market positioning across digital and offline platforms
- Handled business development by networking and building lasting strategic relationships with new and existing clients
- Facilitated knowledge sharing across teams by delivering highly localized messages, experiences and consumer insights
- Achieved remarkable revenue growth through the implementation of an integrated business development and communication strategy, achieving revenue targets by 10%
- Orchestrated strategic brand plans for various confectionary brands of ITC, spanning advertising, promotions, and integrated branding solution
Assistant Manager
9XM, Private Limited
Mumbai, Maharashtra
06.2018 - 11.2019
- Developed and executed impactful campaign strategies to surpass revenue targets
- Forged resilient client relationships to deliver successful sales and organisational objectives
- Conducted comprehensive research and analysis for competitive pricing, target audience, product reach to make informed advertising decisions
- Collaborated with cross-functional teams to elevate ad campaign viewership and drive brand opportunities
- Surpassed revenue targets by $1.2M through effective sales plans and strategic campaign execution
- Enhanced ad campaign viewership by 20% through strategic cross-functional collaboration on linear and digital platform (Spotboye)
Assistant Manager
ZEE TV Entertainment Limited
Mumbai, Maharashtra
02.2018 - 05.2018
- Crafted strategic plans for rebranding ZEE Studio to &Flix
- Ensured attention to detail in OOH campaigns to yield unique customer experiences
- Utilised Tableau and MS PowerPoint for creating dynamic presentations
- Brainstormed creative ideas for client pitches
- Successfully rebranded ZEE Studio to &Flix
- Improved revenue potential 25% through strategic planning and campaigns
- Increased brand recognition through effective execution of OOH campaigns
Sales Executive
Screen Max Media
Mumbai, Maharashtra
06.2017 - 02.2018
- Implemented strategies for better distribution of advert traffic, leading to increased viewership ratings
- Streamlined processes for scheduled programming and ads, reducing turnaround time and cost
- Successfully ran launch campaigns for 2 major music and 1 entertainment channel rollout, resulting in increased subscription revenue, and also garnered advertising revenue via on boarding launch partners
Risk Consultant
SBI Life insurance Company
Mumbai, Maharashtra
07.2016 - 06.2017
- Enterprise Risk Management, was responsible for enterprise risk identification, assessment, and mitigation strategies
- Business Continuity Planning, coordinated with various teams to ensure business continuity plans are in place
- Conducted UAT testing for implementing risk management tools to ensure effectiveness and usability
- Identified and quantified risks associated with strategic initiatives and developing mitigation strategies
- Successfully identified key more than 30 enterprise risks and provided solutions to mitigate them, ensuring smooth operations in the organisation.
Education
Master of Science - Economics
Symbiosis International University
Pune, Maharashtra, India 05.2014 - 04.2016
Bachelor of Arts - Economics
Fergusson College
Pune, Maharashtra, India 05.2011 - 04.2014
Skills
Certification
Google Fundamental of Digital Marketing, Google, 11/01/22
Timeline
Key Account Manager
The Expert Insight
01.2023 - Current
Assistant Manager
Sony Pictures India
11.2019 - 03.2022
Assistant Manager
9XM, Private Limited
06.2018 - 11.2019
Assistant Manager
ZEE TV Entertainment Limited
02.2018 - 05.2018
Sales Executive
Screen Max Media
06.2017 - 02.2018
Risk Consultant
SBI Life insurance Company
07.2016 - 06.2017
Master of Science - Economics
Symbiosis International University
05.2014 - 04.2016
Bachelor of Arts - Economics
Fergusson College
05.2011 - 04.2014
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