MEGG ROACH
Hermosa Beach
Summary
Results-driven Account Management professional prepared for next challenging role. Proven track record in cultivating client relationships and driving successful project outcomes. Known for strong collaboration skills and delivering consistent, impactful results. Highly skilled in strategic planning and client communication, with reliable and adaptable approach to changing business needs.
Overview
11
11
years of professional experience
Work History
Senior Account Manager
Mirror Digital
10.2023 - 09.2025
- Led end-to-end campaign launches, ensuring flawless execution and exceeding client KPIs with 100% delivery.
- Partnered with sales and cross-functional teams to develop and execute strategic account plans for $1M+ clients including Amazon, Xfinity, Apple, and General Motors.
- Served as a trusted client advisor, strengthening relationships with agencies and brands across multiple verticals, resulting in 95% client retention rate through strategic consultation and proactive optimization.
- Delivered actionable insights through robust reporting and post-campaign analyses, translating data into strategies.
- Drove account growth by identifying up-sell and cross-sell opportunities, expanding account revenue while leveraging emerging ad tech and best practices to enhance client outcomes.
- Championed complex campaign renewals and contract negotiations totaling $2M+ annually, cultivating long-term partnerships.
Account Supervisor, Account Management
Aki Technologies/Inmar Media
01.2022 - 03.2023
- Managed $4.5M+ in annual revenue across campaigns averaging $115K+ per IO, consistently exceeding performance and delivery benchmarks.
- Directed and mentored a four-person remote account team across West and Midwest regions, achieving 100% on-time delivery and maintained client satisfaction.
- Partnered with creative, ad operations, and analytics teams to execute omnichannel media strategies aligned to client KPIs.
- Strengthened client and agency relationships through strategic consultation and contract negotiations totaling $1.5M+ annually, driving a 95% client retention rate.
- Delivered campaign performance reviews and business insights presentations that supported revenue expansion and long-term partnerships.
Senior Account Manager
Aki Technologies/Inmar Media
01.2020 - 12.2021
- West Coast Account Lead responsible for campaigns generating $5M+ in annual revenue across multiple sellers and verticals.
- Partnered directly with clients and sellers to develop, launch, and manage high-impact digital campaigns aligned with business goals and KPIs.
- Owned end-to-end campaign execution, from IO through launch, optimization, and completion, ensuring smooth delivery and client satisfaction.
- Provided white-glove customer service by coordinating closely with Creative and Ad Operations teams to ensure flawless execution and issue resolution.
- Served as the primary client point of contact, proactively addressing campaign needs, optimization opportunities, and performance insights.
Senior Account Manager
Brand Networks/Tapad
07.2017 - 08.2019
- Led post-sale activities for Tapad’s Unify DSP, managing client kick-off and performance meetings.
- Partnered with clients to align media strategy with business goals and marketing objectives.
- Delivered weekly and quarterly business reviews, ensuring campaign success and growth.
- Grew book of business by 50% YoY through strategic renewals and upselling opportunities.
Senior Media Strategist
Centro/Basis Technologies
12.2016 - 07.2017
- Managed client accounts from RFP through campaign execution, ensuring performance and retention.
- Led media planning, vendor relations, and strategic analysis to optimize campaign performance.
- Mentored junior team members, fostering professional growth and best practices.
- Developed final media recommendations with detailed strategic rationale.
Media Strategist
Centro/Basis Technologies
08.2015 - 11.2016
Associate Media Strategist
Centro/Basis Technologies
04.2014 - 07.2015
Education
Bachelor of Science - Advertising
Northern Arizona University
Flagstaff, AZ12.2010
Skills
- Digital Media Planning, Campaign Strategy & Execution, Programmatic Media
- Relationship Management, Relationship Building, Presentation Skills, Cross-Functional Collaboration, Attention to Detail, Project Management, Problem Solving, Client Retention
- Data Analysis & Reporting, Data-driven insights Leadership & Mentorship, Team Player
- The Trade Desk, Google Campaign Manager, Salesforce, Microsoft Suite, Jira, Basecamp, Outlook, Excel, Google, PowerPoint, Google Slides, Zoom, Teams, Google Meets, Outlook
INVOLVEMENT
- Director of Marketing South Bay Safe Streets
- 2021–Present
- Communications & Marketing Director Leadership Hermosa Beach
- 2017–2020
Timeline
Senior Account Manager
Mirror Digital
10.2023 - 09.2025
Account Supervisor, Account Management
Aki Technologies/Inmar Media
01.2022 - 03.2023
Senior Account Manager
Aki Technologies/Inmar Media
01.2020 - 12.2021
Senior Account Manager
Brand Networks/Tapad
07.2017 - 08.2019
Senior Media Strategist
Centro/Basis Technologies
12.2016 - 07.2017
Media Strategist
Centro/Basis Technologies
08.2015 - 11.2016
Associate Media Strategist
Centro/Basis Technologies
04.2014 - 07.2015
Bachelor of Science - Advertising
Northern Arizona University