Summary
Overview
Work History
Education
Skills
Timeline
ADDITIONAL EXPERIENCE
Generic

MEGAN ROACH

Toronto

Summary

Experienced with event sales, demonstrating exceptional client relationship management and sales strategies. Successfully coordinated high-profile events, ensuring client satisfaction and operational efficiency. Utilizes in-depth knowledge of event planning and market trends to drive successful outcomes. Demonstrated capability in strategic planning and team leadership, consistently achieving sales targets and fostering collaborative environments.

Overview

18
18
years of professional experience

Work History

Sales & Event Sales Manager

Morton's the Steakhouse Toronto
03.2018 - Current
  • Negotiated favorable terms with vendors and suppliers to minimize costs while maintaining high-quality experiences for attendees.
  • Managed a diverse portfolio of corporate and social events, effectively coordinating all logistics to ensure seamless execution.
  • Collaborated with cross-functional teams, including marketing, operations, and finance to optimize event outcomes and profitability.
  • Developed customized event proposals tailored to individual client needs, consistently exceeding sales targets.
  • Managed and grew existing client accounts by consistently delivering high-quality events that exceeded expectations.
  • Enhanced client satisfaction by providing exceptional customer service throughout the entire sales process.
  • Achieved consistent year-over-year growth in overall event bookings through proactive prospecting efforts.
  • Ensured timely resolution of any arising issues during the course of an event''s planning or execution stages.
  • Increased event sales revenue by developing and maintaining strong relationships with clients.
  • Conducted post-event analyses to identify areas for improvement and implement necessary changes for future success.
  • Built a comprehensive database of leads through diligent research into competitor offerings and market trends.
  • Cultivated new business opportunities by attending industry conferences, networking events, and conducting targeted outreach initiatives.
  • Worked closely with clients throughout the event planning process, providing frequent updates and addressing any concerns to ensure a positive experience from start to finish.
  • Managed accounts to retain existing relationships and grow share of business.

EVENT SALES MANAGER

Ruth’s Chris Steak House
01.2015 - 03.2018
  • Generate new and repeat clientele for on site events with execution from start to finish.
  • Leveraged data-driven insights to inform strategic decision-making around pricing structures, promotional activities, and target markets for improved results.
  • Promoting the brand onsite and through networking events.
  • Creating and reporting on a Sales budget.
  • Planning cohesive timelines with client’s event schedule.
  • Invoicing/Deposit Tracking
  • Client Retention and building relationships with new clientele.
  • Use of Caterease for event creation, reporting and forecasting.
  • Streamlined internal processes for greater efficiency in managing event contracts, invoices, and payments.

OFFICE MANAGER/PRIVATE DINING ADMINISTRATOR

Ruth’s Chris Steak House
01.2013 - 01.2015
  • Provided reliable and positive guest relations while using time management and problem solving skills to maintain daily operations and coordination with the management team and staff.
  • Balanced daily sales, monthly reconciliations, and budget forecasting.
  • Entered labour totals, gift card sales, balancing cash in-house and clearing.
  • Answered a multi-line telephone system and email correspondence.
  • Preparation and submission of payroll reports.
  • Office supplies maintenance and purchasing.
  • Administration of employee benefits package.
  • Planned events, created contracts, and organized billing.
  • Composed memorandums within time constraints for all parties involved.

ACCOUNT ADMINISTRATOR/BUSINESS DEVELOPMENT ASSISTANT

Liberty Group
01.2011 - 01.2013
  • Supported the Head of Accounting through the management of multiple venue accounts and developed innovative events to increase consumer participation for Liberty Group venues.
  • Cash clearing, balancing daily sales, monthly reconciliation, and bank reconciliation.
  • Entered invoices in QuickBooks and creating invoices for events.
  • Preparation of profit and loss reports using QuickBooks.

HEAD HOSTESS/SERVICE BARTENDER/PRIVATE DINING ASSISTANT

Reds Bistro & Wine Bar
01.2008 - 01.2011
  • Took ownership of maximizing cover count while ensuring best guest experience and supported management through administrative tasking.
  • Organized daily floor plans to best engage servers’ strengths.
  • Took reservations, answering, and forwarding of calls.
  • Composed memorandums within time constraints for all parties involved.
  • Created MS Excel spreadsheets for differing aspects within restaurant functions.
  • Tended to the bar in the main dining room.
  • Assisted Private Dining Manager with bookings and offsite catering events.

Education

ONTARIO COLLEGE ADVANCED DIPLOMA - Architectural Technology

George Brown College
Toronto, ON
01.2008

Skills

  • Technical (Salesforce, Adobe, Windows, Mac, Microsoft Office, Photoshop, electronic filing, Caterease, Compeat, QuickBooks, AutoCAD, web/social media copy/content, email, online research, POS, and mid-level troubleshooting)
  • 20 years experience in customer service and member relations
  • Administrative (word processing, minute taking, filing, data entry, mail sorting, accounts payable/receivable, and cash counting/balancing)
  • Office Machines (multi-line telephones, computers, printers, faxes, laminators, and copiers)
  • Customer engagement
  • CRM management
  • Target setting
  • Sales pipeline management
  • Time management
  • Attention to detail
  • Problem-solving abilities

Timeline

Sales & Event Sales Manager

Morton's the Steakhouse Toronto
03.2018 - Current

EVENT SALES MANAGER

Ruth’s Chris Steak House
01.2015 - 03.2018

OFFICE MANAGER/PRIVATE DINING ADMINISTRATOR

Ruth’s Chris Steak House
01.2013 - 01.2015

ACCOUNT ADMINISTRATOR/BUSINESS DEVELOPMENT ASSISTANT

Liberty Group
01.2011 - 01.2013

HEAD HOSTESS/SERVICE BARTENDER/PRIVATE DINING ASSISTANT

Reds Bistro & Wine Bar
01.2008 - 01.2011

ONTARIO COLLEGE ADVANCED DIPLOMA - Architectural Technology

George Brown College

ADDITIONAL EXPERIENCE

  • COCKTAIL SERVER/BARTENDER, Rosewater Supper Club, Toronto, ON 2011 – 2016
  • HOSTESS, Ruth’s Chris Steak House, Toronto, ON 2011 –
  • SENIOR SALES ASSOCIATE, Bark & Fitz, Toronto, ON 2006 – 2007
  • KEY HOLDER, Nine West, Toronto, ON 2005 – 2006
  • SERVER/BARTENDER, Boston Pizza, Terrace, BC 2005 & 2007
  • SUPERVISOR, Dairy Queen, Terrace, BC 2000 – 2005, 2007
  • DATA ENTRY, Park Avenue Medical Clinic, Terrace, BC 2000 – 2001

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