Megan Rasmussen

• Established a Dynamic Marketing Department: Hired internal and external partners to implement strategic initiatives: SEO/SEM, new website, content development - 20+ whitepapers, brochures, and managing events and tradeshows
• Crafted a Comprehensive Brand Strategy: Leveraged market research, competitive analysis, and stakeholder interviews to develop MAINWAY's vision, mission, unique value proposition (UVP), key sales messages (KSMs), values, tone, visual identity, and communications ecosystem
• Increased E-Marketing Initiatives: Boosted e-marketing efforts by 200% through multi-targeted cold and nurture campaigns, significantly elevating brand awareness
• Expanded CRM Database: Grew the CRM database by 800%, increasing contacts from 10,000 to 80,000 within the first year through various marketing strategies
• Cross-Functional Collaboration: Worked seamlessly with Operations, Sales, HR, and Finance to operationalize practices and create customer-centric programs that reinforced MAINWAY's brand purpose
• Led Strategic Recruitment Campaigns: Collaborated with HR to develop compelling recruitment campaigns, aligning hiring efforts with MAINWAY's core values and vision to attract talent in a competitive market
• Served as Lead Relationship Manager: Increased revenue by 20% due to customer excellence in addition to mitigating a potential 30% loss in revenue when the client received internal pressures to move production in-house

Client: CIBC

• Cultivated Strong Relationships: Built solid connections with senior executives and leadership teams, recognized for strategic insight, polished presentation skills, and a respectful approach in navigating challenging discussions
• Developed Comprehensive Strategic Plans: Created compelling strategic plans that consistently met key business and marketing objectives
• Led Large Cross-Functional Team: Successfully managed a team of 35+ individuals, demonstrating strong leadership and collaboration skills
• Brand Assets Development: Spearheaded the transformation of over 1,500 existing assets and developed 860 new assets, playing a pivotal role in the successful launch of CIBC's new brand campaign, significantly enhancing its effectiveness and impact
• Received the Gracie O'Malley Award: "She has been an invaluable member of our team
• Always optimistic, a pleasure to work with and full of energy - Megan takes on any task with enthusiasm and grace."

• Increased web traffic by 400% by developing a new consumer experience on egan.com
• Increased foot traffic by 50% at NeoCon - North America's largest interior design tradeshow at Chicago's Merchandise Mart
• Increased sales by 20% (2018) and by 30% (2019) with new go-to-market strategies
• Led nationwide (U.S.) research identifying target audiences and developing audience segmentation and persona profiles
• Increased brand perception by generating new assets: 500+ image-based assets, 15 brochures, and 10 product videos
• Created and led the Egan Rep Agency Council, consisting of Egan department heads and top Egan Sales Reps who met quarterly to discuss areas of success, missed opportunities, proposed marketing plans and investment opportunities
• This enabled Egan to have a pulse on the market and foster a collaborative, meaningful workplace

Client: Constellation Wine Brands USA

• Strategically forecasted and crafted SOWs, resulting in 30% organic growth of the U.S
• Wine portfolio
• Innovated and implemented new strategic platforms for consumer qualitative and quantitative research groups
• Direct collaboration with Constellation's internal digital team, where I played a key role in developing fresh strategic approaches for their social platforms
• This involved introducing new processes for content development, effectively reducing production costs and enhancing ROI

Clients: Johnson & Johnson, Go Transit, New Business

Clients: SC Johnson, Cadbury, Post Cereals

Clients: McDonald's

Clients: Shaw Communications, FedEx, New Business