Megan Martin
Calgary,Canada
Summary
Data-driven marketer known for high productivity and efficient completion of tasks. Specialized in strategic planning, digital marketing, and event management. Excellent communicator with leadership experience, and a creative mindset to drive team success and achieve marketing objectives.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
HUB International
Calgary, Canada
04.2023 - Current
- In charge of strategy and logistics for several virtual and in person marketing events a year, including event schedules, promotion, follow-up campaigns, and tracking performance within our CRM (CORE) to drive growth.
- Manage strategy and logistics for 5+ lead generation campaigns (trade shows, sponsorships, and speaking engagements, etc.) from start to finish, including research, association relationships, coordinating day-of logistics with local offices, follow-up campaigns, and tracking performance to drive growth.
- Lead multiple advertising campaigns (digital and print), including research, booking/contacts, content creation, and tracking performance to drive growth.
- Used data-driven insights to increase conversion rates by 5% YoY to support lead nurture and lead re-engagement.
- Experience in conducting thorough research, optimizing campaigns, and ensuring smooth execution from start to finish resulting in 40% lead conversion from event follow-up requests.
- Led the WorkFront Cohort initiative, collaborating with multiple departments to implement new workflows, optimizing the use of our project management system and improving efficiency across teams.
Shift Leader, Bartender & Trainer
Cactus Club Cafe
Vancouver, Canada
09.2021 - 05.2024
- Trained waitstaff to be equipped with the knowledge and skills to uphold Cactus Club’s high service standards.
- Developed strong communication skills to engage professionally with guests and staff.
- Led teams during shifts, ensuring smooth operations and resolving conflicts effectively.
- Demonstrated quick problem-solving skills to address and resolve issues in a fast-paced environment.
- Managed social media for the store, ensuring staff were informed about upcoming services and events.
Marketing Coordinator
RxPx
Vancouver, Canada
02.2021 - 11.2022
- Designed, supported, and implemented beginning-to-end marketing strategies consisting of both digital and traditional tactics, from social media and influencer-based campaigns to ad buys in Canada’s top news dailies.
- Prepared robust reports for both company and client marketing initiatives, which include everything from analyzing user growth and content engagement data, as well as press monitoring and coverage.
- Supported the Director of Marketing in all types of initiatives, including conference coordination, logistics, printing facilitation for company and client brand materials, daily reporting, and external stakeholder relations.
- Created the content calendar, developed social media posts, and managed social media channels via Hootsuite to drive engagement and brand awareness.
- Head of the Internal Culture and Social Committee.
- Supported the C-Suite with appointment coordination via HubSpot and managed daily administrative tasks using Google Suite.
Education
Bachelor of Business Administration - Management
Okanagan School of Business
KelownaSkills
- Email Marketing
- Event Management
- Stakeholder Management
- Project Management
- Self-Starter
- Strong Attention to Detail
- Strong Communication & Organizational Skills
- Adaptive & Creative
Affiliations
- Travelling/cultures, cooking/food, and everything outdoors.
References
References available upon request.
Timeline
Marketing Specialist
HUB International
04.2023 - Current
Shift Leader, Bartender & Trainer
Cactus Club Cafe
09.2021 - 05.2024
Marketing Coordinator
RxPx
02.2021 - 11.2022
Bachelor of Business Administration - Management
Okanagan School of Business
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