Megan Loveridge

• Responsible for net new, account management, customer success, demand generation, sales development that meets or exceeds sales targets and establishes strong customer relationships
• Developed and implemented a sales strategy and adjusted compensation plans to drive more new logo acquisition (improvement of 45%)
• Interim CMO responsible for demand generation, new website, messaging refresh and ICP definition
• Improved marketing efficiency by 30%
• Analyzed market trends and customer needs to inform product development and marketing strategies, ensuring the company remained competitive and customer-focused
• Strong cross functional leader spearheading successful initiatives as retention council, product council, optimizing the Sales to Customer Success handoff and refining servicing models
• Developed and implemented outbound sales strategy improving pipeline generation from Outbound opportunities from 5% to 25% of total pipeline
• Managed budget allocations efficiently while maximizing profitability through cost control measures.
• Launched new product lines into the market successfully by coordinating comprehensive go-to-market strategies.
• Enhanced forecasting accuracy through data-driven analysis and trend identification, leading to informed decision making.
• Cultivated a high-performance sales culture by developing talent and providing ongoing coaching and mentorship leading to consistent overachievement of Net New team.

• Responsible for developing and implementing the sales strategy that drives revenue growth across international markets and building and leading a high-performing sales team that meets or exceeds sales targets and establishes strong customer relationships
• Developed and implemented a sales strategy including MEDDPIC that drove revenue growth across International markets, achieving sales targets and establishing strong customer relationships
• Led a Global sales team (35+) including strategic accounts team, net new, account management, Sales Development, Sales Engineers and partnerships, resulting in successful key account management with Fortune 100 companies
• Analyzed market trends and customer needs to inform product development and marketing strategies, ensuring the company remained competitive and customer-focused
• Strong cross functional leader spearheading successful initiatives as auto renew policy, product council, optimizing the Sales to Customer Success handoff and refining service models
• Developed and implemented outbound sales strategy improving conversion rates from Outbound opportunities from 10% to 25%
• Defined GTM strategy, compensation plans, named account strategy, Sales Methodology/framework along with forecast methodology and pipeline management

• Responsible for developing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization
• Managed North American Sales team including net new, account management, customer success teams and revenue operations
• Top performing leader in Net New business in 2019 and 129% attainment on Q3 goals
• Successfully led company through to an Acquisition in late 2020
• Created onboarding training and curriculum for SDR + AE org at Hired including scripting, email composition and call coaching
• Partnered with product to create a Sales Knowledge center to house all support materials, sales reference tools and product materials
• Re-defined go-to-market pricing options and strategy to improve ACV during 2020
• Defined GTM strategy, compensation plans, territory assignment, and forecast methodology including pipeline management
• Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.

Responsible for scaling and owning the strategy for the outbound full sales cycle sales team responsible for penetrating law firms in North America

• Scaled high performing outbound team quadrupling size from 8 reps to 45+ including Managers, team leads and trainer
• Responsible for recruitment, training and ongoing skill development
• Achieved 500% growth and improved average rep performance by 250%
• 40% of all months were record breaking results and team improved contribution to overall corporate MRR from 8% to 20%
• Built the playbook for outbound sales, strategy and ongoing skill development
• Defined, KPI’s, go to market strategy, compensation plans, targets, HC requirements, pipeline management
• In SFDC
• Took over poor performing outbound BDR team and delivered more qualified leads in 1 month than the previous 9 months of the program

• Responsible for leading and motivating sales organization of 150+ employees (14 mgrs) with divisions focused on account growth ($63M), new business development and retention
• Consistently exceeded regional annual sales growth targets in a transforming business including record setting results in customer Acquisition at 200% target
• Led and grew call centre ACQ team achieving results of 200%
• Developed leads management system to improve conversion rate on acquisition by 75%
• Redefined sales structure and created retention team which improved retention by 25%
• Created online recommendation tool that revolutionized sales conversations and increased productivity by 80% and improving revenues by 35%

• Provide strategic direction and implementation of business strategies for multiple sales channels
• Created Performance Management system that was adopted by sales organization and improved consistency of application amongst managers
• Defined KPI’s on workflow that improved funnel management by 30%
• Planned and improved execution of territory assignment for sales organization reducing execution time by 50%