MEGAN CONNERY
Vancouver,BC
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Over the course of 6 years in the field, honed skills in brand development, market research, and social media marketing. A strong analytical and data-driven approach allows for quick adaptation to evolving market trends and customer preferences, thus optimizing marketing strategies for superior results. With a commitment to ongoing learning and a deep understanding of brand management, well-prepared to drive brand and marketing success and contribute to the growth of any organization.
Overview
6
6
years of professional experience
Work History
Brand Manager
Prime Line Group
06.2022 - 09.2023
- Strategic Planning: Planned, implemented, and tracked sales and marketing strategies to promote brand products
- Brand Marketing Campaign Management: Developed and executed branding campaigns to educate target audiences on product features, benefits and values and developed holistic marketing strategies, encompassing, influencer, digital and social media campaigns
- Profitable Management: Managed commercial aspects to ensure brand profitability
- Fashion House Collaboration: Collaborated to maintain brand coherence
- Key Account Collaboration: Created tailored marketing plans with one-year targets for key accounts
- End-to-End Oversight: Managed processes from stock purchase to surpassing sales budgets
- Team Leadership: Led a collaborative and innovative marketing team.
Influencer and Social Media Manager
SOSU Cosmetics
07.2021 - 06.2022
- Influencer & Affiliate Leadership: Led global influencer and affiliate partnerships, overseeing negotiations, briefings, content approval, and budgets
- Strategic Marketing Execution: Successfully executed and developed strategic influencer and social media marketing plans, driving engagement and achieving key performance indicators (KPIs)
- Creative Campaigns: Conceptualized creative campaigns that generated significant social sharing and garnered PR attention, enhancing brand visibility
- Collaborative Engagement: Collaborated with external stakeholders, including retailers, media outlets, and creative agencies, to ensure cohesive and successful marketing efforts
- Event and Content Management: Strategically planned and executed launch events, photoshoots, and content days with influencers, enhancing brand exposure
- PR Relationship Management: Effectively managed the brand's public relations relationships, strengthening its presence in the market
- Analytical Reporting: Regularly delivered reports, analyzing insights and demographics, providing data-driven insights for informed decision-making.
Brand & Marketing Executive
Bellamianta
10.2019 - 07.2021
- Instagram Growth: Achieved 101% growth on Instagram indicating a strong and successful online presence
- Influencer Management: Effectively managed influencer marketing initiatives, including collaboration with notable influencers such as Maura Higgins, enhancing brand engagement
- Brand Communication Strategies: Developed and executed comprehensive brand communication strategies across all marketing touchpoints, both online and offline, ensuring a consistent and impactful brand image
- Digital Marketing Oversight: Managed digital marketing efforts, including email campaigns and meta-advertising, as well as external agency coordination, driving digital marketing success
- Event Coordination: Successfully organized and managed events, creating memorable experiences for the brand's audience
- Photo Shoot Management: Oversaw photo shoots encompassing campaign and product photography, including concept development, styling, casting, and collaboration with external suppliers, resulting in high-quality visual assets
- Distributor Collaboration: Worked closely with distributors to ensure the achievement of key performance indicators (KPIs), strengthening distribution channels
- Rebranding Collaboration: Collaborated with broader team, focused on enhancing creative, social, and digital touchpoints, contributing to the brand's transformation and modernization.
Assistant Brand & Marketing
Bellamianta
09.2017 - 01.2021
- Affiliate Program Management: Successfully implemented and managed the Affiliate Marketing program, optimizing brand exposure and revenue through affiliate partnerships
- Brand Ambassador (BA) Relationship: Managed relationships with Brand Ambassadors, including content briefing and approval, ensuring brand messaging alignment
- Marketing Support: Provided valuable assistance with broader marketing activities, including product launch events and PR events, contributing to successful brand promotions
- Retailer Relationship Development: Fostered strong relationships with retailers through effective communication and training initiatives, enhancing brand representation in retail outlets
- Brand Consistency: Ensured brand consistency within all projects undertaken by the Marketing Team, maintaining a unified brand image
- Distributor Engagement: Took the lead in distributor meetings and implemented key performance indicators (KPIs) to drive successful distribution and sales strategies.
Marketing & Sales Associate
William Grant & Sons
01.2019 - 10.2019
- Key Account Management: Successfully managed 100 key accounts in New York City, resulting in a noteworthy 12% overall growth in sales and brand presence
- Distributor Collaboration: Collaborated closely with local distributors to identify and capitalize on new opportunities for brand development, expanding market reach
- Trade Marketing Planning: Implemented effective trade marketing plans to enhance brand visibility and performance in the target market
- Budget Oversight: Managed the marketing budget, ensuring efficient allocation of resources, and provided weekly reports to management, offering transparency and insights into financial performance.
Education
BA Hons Human Resource Management -
National College of Ireland
Dublin, IrelandSkills
- Brand Management
- Social Media Management
- PR & Influencer Marketing
- Problem-solving
- Market Research
- Campaign Management
- Communication Skills
- Budget and P&L Management
References
References available upon request
Timeline
Brand Manager
Prime Line Group
06.2022 - 09.2023
Influencer and Social Media Manager
SOSU Cosmetics
07.2021 - 06.2022
Brand & Marketing Executive
Bellamianta
10.2019 - 07.2021
Marketing & Sales Associate
William Grant & Sons
01.2019 - 10.2019
Assistant Brand & Marketing
Bellamianta
09.2017 - 01.2021
BA Hons Human Resource Management -
National College of Ireland
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