Megan Balbach
San Francisco,CA
Summary
Experienced in event planning and marketing management. Excels at executing comprehensive event programs, handling logistics, project management, budgeting, and post-event analysis. Expertise lies in leading cross-team initiatives and driving multi-channel lead generation campaigns, particularly in account-based marketing. Focused on developing scalable processes that yield measurable results. Thrilled to contribute to Anthropic's success by combining passion for event planning with marketing experience.
Overview
12
12
years of professional experience
Work History
Manager, Integrated Marketing
Basis Technologies
03.2021 - Current
- Lead strategy for multi-channel Account Based Marketing (ABM) campaigns, resulting in $49 million in open pipeline
- Develop scalable frameworks and reporting processes to improve efficiency and execution across marketing and sales teams
- Oversee multi-million marketing budget, ensuring optimal resource allocation and ROI-driven decisions
- Manage pre- and post-event engagement strategies to support brand awareness and pipeline generation
- Partner with Sales, BDRs, and Product Marketing to align event strategies with business goals
- Collaborate with Analytics and Revenue Operations to enhance data quality, reporting, and customer segmentation
Integrated Marketing Specialist
Basis Technologies
05.2019 - 03.2021
- Owned planning and execution of four national sales summits, managing content, vendor relations, branding, and logistics
- Developed and executed 100+ yearly events, including industry trade show sponsorships, customer education and client round tables aligning them with revenue and brand awareness goals
- Led cross-functional initiatives across Marketing, Product, Sales, and Public Relations to enhance product messaging
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Regional Event Marketing Specialist
Basis Technologies
03.2018 - 05.2019
- Managed a $1 million annual events budget, overseeing sponsorships, production costs, and promotional initiatives
- Implemented event management software, streamlined registration processes, and built event-specific marketing sites
- Drove $100,000 in cost savings for client training programs, reinvesting in demand generation strategies
Event Service Coordinator
SmithBucklin
08.2017 - 03.2018
- Launched new sponsorship offerings, maximizing ROI for event participants across multiple industries
- Developed brand messaging strategies to improve exhibitor and attendee engagement
- Managed event budgets for five clients, ensuring revenue and expense alignment
- Conducted post-event analysis and reporting, driving actionable insights for future improvements
Event Service Sr. Associate
SmithBucklin
04.2015 - 07.2017
- Led contract and vendor management, overseeing RFPs, sponsorship fulfillment, and budgeting
- Designed networking areas, product demo theaters, and floor layouts to enhance attendee interactions
- Managed end-to-end execution of tradeshows and conventions for eight client teams, collaborating across departments
- Fulfilled $750,000 in sponsorships, ensuring optimal exhibitor engagement
- Effectively managed multiple competing priorities while maintaining focus on delivering exceptional results for clients and the organization
Event Services Associate
SmithBucklin
01.2013 - 03.2015
- Maintained external relations on behalf of more than 500 exhibitors, simultaneously managing correspondence for a half-dozen client inboxes
- Facilitated relationships between clients and advertising partners, managing email blast IOs, website advertisements and magazine placements
- Reconciled client financials on an ongoing basis to ensure accurate reflection of revenue in their monthly and annual statements
- Processed and tracked all exhibitor and sponsorship contracts, invoices and past-due notices
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
Education
Bachelor of Science - Recreation, Business Minor
Indiana University
Bloomington, IN05-2012
Skills
- Event marketing & program management
- Project & stakeholder management
- Budget management & financial reconciliation
- Audience segmentation
- Account based marketing
- Clear, compelling, accurate writing
- Strategic planning
- Marketing & event management tools: Asana, Splash, Cvent, 6sense, Salesforce, Sendoso
Timeline
Manager, Integrated Marketing
Basis Technologies
03.2021 - Current
Integrated Marketing Specialist
Basis Technologies
05.2019 - 03.2021
Regional Event Marketing Specialist
Basis Technologies
03.2018 - 05.2019
Event Service Coordinator
SmithBucklin
08.2017 - 03.2018
Event Service Sr. Associate
SmithBucklin
04.2015 - 07.2017
Event Services Associate
SmithBucklin
01.2013 - 03.2015
Bachelor of Science - Recreation, Business Minor
Indiana University
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