Summary
Overview
Work History
Education
Skills
Timeline
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Meet Shelat

Digital Marketing
Halifax,NS

Summary

Dynamic marketing professional with 4 years of proven experience in brand building and client-focused marketing. Specializing in enhancing social media reach and elevating digital profiles to drive sustained growth and market presence. A results-driven leader with a strong aptitude for strategic communication, project management, and team leadership. Adept at developing creative campaigns that align with business objectives, consistently delivering measurable success.

Overview

6
6
years of professional experience

Work History

Marketing Coordinator/Software Test Engineer

IBM Canada
05.2022 - 08.2024
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Developed visually engaging marketing materials to support product launches and promotions.

Marketing Specialist

24/7 Intouch
02.2020 - 03.2022
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Delivered comprehensive market research reports that guided executive decision-making processes.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Orchestrated product demonstrations at industry events, generating interest and facilitating lead capture.

Marketing Associate

Mercedez Benz
09.2018 - 02.2020
  • Planned and executed events and marketing programs to increase qualified leads.
  • Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.
  • Created eye-catching visual assets for print and digital campaigns that resonated with target audiences.
  • Boosted brand visibility by developing and executing targeted marketing campaigns.
  • Collaborated with sales team to drive revenue growth, implementing data-driven marketing tactics.
  • Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
  • Wrote engaging and successful marketing, advertising, and website copy.

Education

Advanced Diploma - International Business Management

Seneca College of Applied Arts And Technology
Toronto, ON
05.2001 -

Skills

Creative Problem Solving

Strategic event planning

Visual Communication

Improving Customer Experience

Effective Communication

Timeline

Marketing Coordinator/Software Test Engineer

IBM Canada
05.2022 - 08.2024

Marketing Specialist

24/7 Intouch
02.2020 - 03.2022

Marketing Associate

Mercedez Benz
09.2018 - 02.2020

Advanced Diploma - International Business Management

Seneca College of Applied Arts And Technology
05.2001 -

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