Meena K Biswas-Dhillon
Folsom
Summary
I am seeking a challenging position in health care business development, sales, marketing, or account management.
Overview
27
27
years of professional experience
Work History
LTACH Clinical Liaison
Kindred Hospital San Francisco Bay Area/ScionHealth
02.2024 - Current
- Conduct patient clinical assessments for assigned hospital systems throughout Northern California.
- Conduct bedside clinical assessments for Trama, ICU, CCU, PCU, and Medical Surgical patients.
- Manage referrals and patient admissions admitted to Kindred Hospital San Francisco Bay Area.
- Manage, develop and implement marketing strategies for accounts within Northern California.
- Provide Intensivists, Hospitalist, Primary Care Physicians, Directors of Case Management, and Case Managers with patient quality outcomes both monthly and quarterly.
- Achieve revenue goals in accordance with hospital EBITDA.
- Achieve hospital monthly revenue goals at $1.2 to $1.4 million.
Business Development Liaison
Vibra Critical Care Hospital
Folsom
07.2022 - 08.2023
- Company Overview: Hospital specializing in long-term acute care.
- Promoted Long-term Acute Care Hospital clinical capabilities to assigned hospital systems.
- Assisted in pre-screening evaluations to determine admission eligibility and criteria for LTCH admission.
- Applied professional and clinical knowledge to the care coordination process within the short-term acute care setting.
- Maintained excellent working relationships with healthcare professionals in assigned target market areas.
- Updated Intensivists, Hospitalist, Primary Care Physicians, Directors of Case Management, and Case Managers on patient outcomes monthly and quarterly.
- Applied professional and clinical knowledge within the ICU and CCUs at Sutter Davis Hospital, Woodland Memorial Hospital, Mercy Hospital of Folsom/Common Spirit, and Marshall Medical Center.
- Managed sales strategies and sales plans to increase the overall pipeline for appropriate patient referrals requiring LTCH level of care.
- Liaison of the Month April 2023.
- Hospital specializing in long-term acute care.
CRE II-Associate Supervisor
Common Spirit/Dignity Health/Pathways Home Health and Hospice
Sunnyvale
12.2018 - 02.2022
- Supervised the performance of assigned Client Relations Executives and Care Transition Nurses to maximize associates’ value.
- Established strategically aligned goals with staff.
- Directed and created opportunities for continuous staff improvement by providing frequent coaching, mentoring, and accurate performance feedback.
- Directed staff to deliver quality services focusing on organizational success.
- Assisted with recruiting and retaining qualified associates.
- Managed the hiring process and orientation of direct reports.
- Monitored recruitment/retention activities and costs.
- Created a high-performing work environment characterized by transparent and open communication, mutual trust, and respect.
- Provided education and training for Client Relations Executive team in support of career goals and the organization’s mission and strategies.
- Maintained health care relationships within regional territory with a focus on skilled nursing facilities, assisted living communities, Community Based Residential Facilities, physicians and other health care providers, and hospital systems as a source of referrals and admissions.
- Developed relationships with key customer sources through regular contact and follow-up procedures.
- Functioned as the key contact for client troubleshooting and conflict resolution.
- Developed and managed yearly fiscal business plan for the region.
- Developed and maintained accurate data on customer relationships within RSL on each key referral source to provide client information to build strong ties and deliver customer satisfaction.
- Completed reports detailing field activity and results on a weekly basis.
- Created an 'expectation of excellence' and supervised performance of assigned Client Relations Executives and Care Transition Nurses to maximize the value contributions towards organizational success.
- Established strategically aligned goals with staff.
- Encouraged and created opportunities for continuous improvement of staff by providing frequent coaching, mentoring and accurate performance feedback.
- Provided direction and support to staff to deliver quality services with a focus on organizational success.
- Assisted with recruitment and retention of qualified, productive and customer-focused associates.
- Managed the hiring process and orientation of direct reports.
- Monitor recruitment/retention activities and costs.
Sales Representative - Physician/Hospital Specialty Sales Representative
VITAS Healthcare
06.2013 - 12.2018
- Company Overview: Provider of hospice services.
- Conducted sales presentations, clinical discussions, collaborative partnership meetings, and conducted discharge planning alongside case managers, social workers, and physicians.
- Promoted VITAS to be the number one provider of hospice services at Washington Hospital 2016 67.7% Net Hospice Referrals, 2017 47% Net Hospice Referrals, 2018 38% Net Hospice Referrals. Scores based on Harvest Accumulated Data as well as EXCEL Hospital Data.
- Collaborated community and lead generator events with Vitas staff to promote the benefits of hospice care across the spectrum of care.
- Collaborated sales strategies with Long Term Care Sales Representative to increase physician referrals at Skilled Nursing, Assisted Living, and Board and Care sectors.
- Provider of hospice services.
Director of Admissions
Windsor Post-Acute Care Center
Hayward
08.2011 - 07.2012
- Directed sales and marketing strategies for increasing the Medicare Average Daily Census.
- Conducted educational services to key physicians increasing orthopedic admissions to post-acute care center.
- Worked with the Interdisciplinary Team to increase overall customer services delivered to patients and families.
- Developed primary, secondary, and tertiary market areas.
Account Manager
Odyssey Hospice
Hayward
10.2009 - 08.2011
- Account managed referral sources within primary, secondary, and tertiary markets.
- Developed marketing and sales strategies for target market areas.
- Achieved average daily census goals 90%.
- Achieved average quarterly goals 90%.
- Conducted physician and facility presentations to enhance utilization of hospice services.
Director of Marketing/Consulting
HMC Corporation/Sunnyvale Healthcare Center
Sunnyvale
03.2009 - 10.2009
- Directed Admissions Process.
- Promoted Sunnyvale Health Care Center seven acute hospital systems.
- Increased Skilled Nursing Quality Mix to 60% Medicare and Overall Census to 100%.
- Increased Skilled Nursing Medicare patient census.
- Functioned as Acute Hospital Liaison to seven acute hospitals.
- Reviewed patient cases and assisted hospital Case Management / Social Services teams with Discharge Planning.
- Created, Directed, and Implemented Quarter Marketing plans for both Skilled Nursing, Rehabilitation, and RCFE Programs.
Director of Admissions & Marketing
Foresight Management Services/Meridian Holding Health Services, Inc./All Saints Sub Acute & Rehabilitation Center
San Leandro
11.2006 - 12.2008
- Directed admissions process for Sub Acute Hospital.
- Promoted All Saints Sub Acute Hospital to Northern California healthcare systems.
- Marketed Sub Acute Hospital services to Northern California hospitals, physicians, long term acute care hospitals, acute care rehabilitation programs, and skilled nursing facilities.
- Increased facility Quality Mix to 60% Medicare and Overall Census to 100%.
- Assessed Trama, ICU, PCU, Medical Surgical patients.
- Worked with facility Interdisciplinary Team on patient Discharge Disposition.
- Developed contractual relationships with VA Northern Ca and Kaiser Northern Ca.
- Generated leads through marketing development of facility collateral, database, and in house community events.
- Educated potential residents and families to the Process of Aging.
- Educated families to the Death and Dying processes.
Director of Marketing-Consulting
Palm Valley Care Services
Sacramento
04.2006 - 11.2006
- Promoted Palm Valley Care Services to Sacramento based healthcare systems.
- Marketed and sold Home Care Services, Board and Care Services, Registry, and Care Management Services.
- Developed and maintained business relationships with primary referring hospitals, case managers, social workers, and other potential referral sources.
- Effectively trained staff in customer services and sales.
- Increased number of billable Home Care Services by 20%.
Director of Admissions & Marketing
Generations Healthcare/Pleasanton Nursing & Rehabilitation Center
Pleasanton
07.2003 - 04.2006
- Promoted Pleasanton Nursing & Rehabilitation Center to three geographical target market areas.
- Maintained facility Quality Mix at 70% and above.
- Maintained an average daily census of 140.
- Assessed patients for clinical appropriateness.
- Directed admissions processes for facility.
- Directed marketing and sales strategies for facility.
- Directed sales training for facility managers and employees.
- Directed customer service training for facility managers and employees.
- Developed and maintained business relationships with primary referring hospitals, case managers, social workers, and other potential referral sources.
- Generated leads through development of facility collateral, database, and in house community events.
- Worked with local advertising venues to advertise facility services.
- Worked with Interdisciplinary Team to provide quality care for facility patients and families.
- Educated potential residents and families to the Process of Aging.
- Directed facility staff to ensure daily functions were completed.
Community Relations Associate
Belmont Corporation/Belmont Village of Sunnyvale
Sunnyvale
05.2002 - 06.2003
- Promoted Belmont Village of Sunnyvale to surrounding community.
- Developed and maintained relationships with potential referral sources.
- Generated leads through community lead generation.
- Educated potential residents and families to the Process of Aging along the Spectrum of Care.
- Participated in micro-marketing, advertising, sales strategies, promotions, and organization of marketing and community events.
- Achieved monthly and yearly goals outlined in sales plan.
- Developed and maintained CRM.
Sales and Marketing Director
Kisco Senior Living/Bridge Point at Los Altos
Los Altos
09.2001 - 03.2002
- Directed on-site marketing efforts and campaigns.
- Directed marketing events at the property and attended promotional and professional community events.
- Promoted Bridge Point at Los Altos by building relationships with community professionals.
- Conducted pre assessment of potential residents in accordance with RCFE guidelines under Title 22.
- Provided and managed ongoing communication and follow-up prior to move-in with Kisco CRM software.
- Acted as Manager on Duty when assigned.
Administrative Associate IV
Stanford University/Stanford Hospital and Clinics/Stanford Stroke Center
Palo Alto
09.2000 - 09.2001
- Associate to Stanford Stroke Center Associate Director / Assistant Professor of Neurology.
- Associate to (3) Stanford Stroke Center Assistant Professors of Neurology.
- Conducted supervised patient case management for Stanford Stroke Center patients.
- Managed Associate Director’s Neurology Clinic Schedule.
- Managed (3) Assistant Professors of Neurology Clinic Schedules.
- Triaged patient and non-patient care issues.
- Maintained patient files.
- Managed and prepare patient transcription.
- Prepared Rapid Purchase Orders, Expense Reports, etc., for all four Stanford Stroke Center physicians.
- Maintained Stanford Stroke Center web page.
- Assisted in marketing for WASID Study.
- Organized monthly Stanford Stroke Center Quality Assurance Meeting.
- Organized monthly Stanford Stroke Center Journal Club Meeting.
- Facilitated arrangements for conferences, seminars, and meetings.
- Collaborated in the preparation of scholarly manuscripts, lectures, and NIH grants.
Sales/Marketing Director
Chamber Publishers, Inc. / Chamber of Commerce Publishers
Fremont
03.2000 - 09.2000
- Directed contracted Sales/Marketing Representatives.
- Directed Royalty accounting for contracted chambers.
- Directed weekly sales reporting for contracted chambers.
- Directed biweekly payrolls for all employees.
- Directed all company trades.
Intern Marketing Analyst
ABD Insurance Financial Services
Belmont
01.2000 - 03.2000
- Company Overview: Employee Benefits Consulting Firm
- Collaborated with Employee Benefits Division (Technical/Resource Department).
- Collaborated Marketing Analysts and Senior Marketing Analysts.
- Worked with Health Care Providers and other insurance providers in creating Excel Spread Sheet Analysis, Rate Comparison, and Benefit Research.
- Developed Technical/Resource Department Employee Training and Procedure Manual.
- Employee Benefits Consulting Firm
Healthcare Activities Assistant
Palo Alto Commons
Palo Alto
04.1999 - 01.2000
- Company Overview: Assisted Living and Alzheimer’s Care for Seniors
- Worked with Director of Healthcare Activities in developing healthcare activity programs for the community resident population.
- Maintained and facilitated healthcare activity programs for elderly population. All healthcare activities focused on developing cognitive and social skills of the elderly resident population.
- Assisted Living and Alzheimer’s Care for Seniors
Education
BS - Health Science
San Jose State University
Skills
- Microsoft Works for Windows 2007
- Microsoft Word
- Microsoft Excel
- Microsoft Power Point
- Microsoft Project
- CRM Marketing software
- EPIC
- Cerner
- Sutter Link
- Allscripts
- CarePort
- Navi Health
Affiliations
Hospice and Palliative Care Association, Alameda County, 2009-2022
References
Available upon request
Timeline
LTACH Clinical Liaison
Kindred Hospital San Francisco Bay Area/ScionHealth
02.2024 - Current
Business Development Liaison
Vibra Critical Care Hospital
07.2022 - 08.2023
CRE II-Associate Supervisor
Common Spirit/Dignity Health/Pathways Home Health and Hospice
12.2018 - 02.2022
Sales Representative - Physician/Hospital Specialty Sales Representative
VITAS Healthcare
06.2013 - 12.2018
Director of Admissions
Windsor Post-Acute Care Center
08.2011 - 07.2012
Account Manager
Odyssey Hospice
10.2009 - 08.2011
Director of Marketing/Consulting
HMC Corporation/Sunnyvale Healthcare Center
03.2009 - 10.2009
Director of Admissions & Marketing
Foresight Management Services/Meridian Holding Health Services, Inc./All Saints Sub Acute & Rehabilitation Center
11.2006 - 12.2008
Director of Marketing-Consulting
Palm Valley Care Services
04.2006 - 11.2006
Director of Admissions & Marketing
Generations Healthcare/Pleasanton Nursing & Rehabilitation Center
07.2003 - 04.2006
Community Relations Associate
Belmont Corporation/Belmont Village of Sunnyvale
05.2002 - 06.2003
Sales and Marketing Director
Kisco Senior Living/Bridge Point at Los Altos
09.2001 - 03.2002
Administrative Associate IV
Stanford University/Stanford Hospital and Clinics/Stanford Stroke Center
09.2000 - 09.2001
Sales/Marketing Director
Chamber Publishers, Inc. / Chamber of Commerce Publishers
03.2000 - 09.2000
Intern Marketing Analyst
ABD Insurance Financial Services
01.2000 - 03.2000
Healthcare Activities Assistant
Palo Alto Commons
04.1999 - 01.2000
BS - Health Science
San Jose State University