Meegan Guest
Toronto
Summary
Passionate leader with 20+ years of healthcare experience, dedicated to enhancing lives through proactive marketing strategies and impactful communications. I specialize in building brands, mobilizing high-performing teams, and elevating customer experiences. With expertise in strategic planning, marketing, and fostering meaningful connections, I deliver measurable results while championing well-being for individuals and organizations.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Vice President, Communications and Strategy
Cleveland Clinic Canada
09.2015 - Current
- Led the development and execution of our 5 year growth strategy across Canada.
- Developed and executed a communication strategy that increased earned media by 500%.
- Spearheaded brand initiatives, resulting in a 20% growth in community awareness year over year.
- Led a team of 10+ members, fostering a collaborative and innovative work culture.
- Introduced programs to improve patient access, elevating the patient experience while maintaining a focus on measurable outcomes.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Board Director in Training
McMichael Art Co.
01.2012 - 01.2016
- Contributed to strategic planning sessions to support the gallery's growth and outreach
- Assisted in program development to foster community engagement with the arts
Director, Marketing and Communications
Cleveland Clinic Canada
08.2009 - 09.2015
- Directed marketing campaigns that improved patient inquiries by 30%.
- Managed multi-platform brand campaigns that expanded the clinic's reputation across diverse markets.
- Introduced innovative content strategies that supported organizational growth and patient outreach.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
National Senior Marketing Manager
Canadian Cancer Society
06.2005 - 08.2009
- Oversaw nationwide marketing efforts, driving campaign reach to over 5M participants annually.
- Collaborated with cross-functional teams to streamline messaging, boosting donor engagement by 20%.
- Established a consistent brand identity across all provinces and across channels, including print and digital.
Brand Manager
Cancer Treatment Centers of America (now City of Hope)
06.2003 - 06.2005
- Designed brand strategies that improved patient acquisition by 15%.
- Created patient-centric campaigns to strengthen trust and reputation in the healthcare community.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Management Fellow
Cancer Treatment Centers of America (now City of Hope)
06.2001 - 06.2003
- Rotated through key departments to gain expertise in operational and strategic management.
- Assisted in implementing patient care models that optimized service delivery.
Education
Bachelor of Arts - Cultural Anthropology & Visual Arts
Depauw University
Greencastle, IN06-2001
Skills
- Critical thinking
- Decision-making
- Strategic planning
- Relationship building
- Sales and marketing leadership
- Public speaking
- Coaching and mentoring
- Brand management
Certification
Certified Coach, Cleveland Clinic, 2024
Timeline
Vice President, Communications and Strategy
Cleveland Clinic Canada
09.2015 - Current
Board Director in Training
McMichael Art Co.
01.2012 - 01.2016
Director, Marketing and Communications
Cleveland Clinic Canada
08.2009 - 09.2015
National Senior Marketing Manager
Canadian Cancer Society
06.2005 - 08.2009
Brand Manager
Cancer Treatment Centers of America (now City of Hope)
06.2003 - 06.2005
Management Fellow
Cancer Treatment Centers of America (now City of Hope)
06.2001 - 06.2003
Certified Coach, Cleveland Clinic, 2024
Bachelor of Arts - Cultural Anthropology & Visual Arts
Depauw University
Similar Profiles
Faraz RashidFaraz Rashid
IT Systems Analyst at Cleveland Clinic CanadaIT Systems Analyst at Cleveland Clinic Canada
JENNEL GOUVEIAJENNEL GOUVEIA
Operations Manager, Executive Health at Cleveland Clinic CanadaOperations Manager, Executive Health at Cleveland Clinic Canada
ALICIA STANZIANOALICIA STANZIANO
CLIENT PROGRAM MANAGER at THE CLINIC BY CLEVELAND CLINICCLIENT PROGRAM MANAGER at THE CLINIC BY CLEVELAND CLINIC