Summary
Overview
Work History
Education
Skills
Timeline
Generic

Medha Lahri

Mississauga,Ontario

Summary

Professional marketer with over 3 years of proven track record of driving engagement and brand awareness for national and international brands worldwide. Skilled in analyzing customer behavior, creating newsworthy content, understanding analytics, and implementing strategic solutions, with strong focus on team collaboration and achieving results. Reliable and adaptable, able to meet changing needs and deliver impactful online and offline campaigns. Strong communication skills and creative problem-solving abilities make valuable addition to any team.

Overview

5
5
years of professional experience

Work History

Social Media Coordinator

iPlume Writing Inc.
06.2023 - 04.2024
  • Identifying target audiences and implementing marketing strategies to increase brand awareness and engagement on various platforms.
  • Collaborating with the company stakeholders to define the brand’s marketing niche, communication guidelines and logo design.
  • Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
  • Designing and launching a well-researched content calendar on Instagram, Facebook, LinkedIn and Twitter using Canva and InDesign to achieve identified brand objectives
  • Strengthened brand identity and social media content with consistent messaging, tone, and visual elements across all platforms.
  • Streamlined social media management by utilizing scheduling tools and analytics software like Asana, Hubspot, Sprout Social for optimal posting times.
  • Launching and implementing email marketing using MailChimp to boost subscriber engagement and build stronger customer relationships
  • A-B tested social media content and paid ad campaigns to optimize performance and drive improved ROI.
  • Increased website traffic through effective cross-promotion and link sharing on social media channels.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Running Facebook ads to increase brand awareness in Nova Scotia and Ontario
  • Collaborating on marketing pitches and creating social media content, blogs, case studies, and annual reports for respective clients
  • Staying up to date on industry trends.

Sr. Brand Catalyst

AGENCY09
03.2020 - 07.2022
  • Developed long-lasting client relationships by providing exceptional customer service and support.
  • Coordinated efforts across 7-10 teams to ensure seamless delivery of products and services to client using Slack.
  • Building brand narratives and positioning clients’ core products/ services by understanding respective buyer personas.
  • Enhanced communication between departments for more effective problem-solving and collaboration.
  • Analyzed data on brand behavior patterns to inform future account management strategies, resulting in higher retention rates and achieve brand objectives.
  • Managing brand presence across social media platforms, and developing quarterly platform-agnostic strategies to reach targets.
  • Successfully executing integrated marketing campaigns across online and offline channels, including social media advertising, website initiatives, ad films, magazine launches, annual reports, and company events with budgets ranging from CAD 30,000 to 50,000.
  • Leading SEM and SEO campaigns to boost brands’ organic search traffic and drive project outcomes.
  • Running paid media campaigns aimed at lead generation, follower growth, engagement or varying campaign objectives by regularly monitoring performance, recommending enhancements, and preparing comprehensive reports on key campaign metrics and ROI projections.
  • Expanded market share by identifying new business opportunities and securing high-value accounts.
  • Actively generated a revenue stream of CAD 80-90k by pursuing new projects for retainer-based clients and pitching new clients.
  • Building apps, chatbots, and websites for internal/ external communications for clients.
  • Contributing to continuous improvements by presenting new approaches and solutions to problems through monitoring the new and upcoming trends, campaigns, technologies, and best practices.
  • Developed comprehensive reports outlining findings from various analytics, effectively communicating results to relevant clients.
  • Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
  • Fielded client complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.

Client Servicing Executive

Reverse Thought Creative Studio
09.2019 - 03.2020
  • Communicating and coordinating with brands and internal teams on an everyday basis to achieve tasks and solve complex problems.
  • Managing social media accounts of 10 renowned brands in the Banking and Insurance, Real Estate and Logistics sectors.
  • Enhanced client satisfaction by providing exceptional customer service and addressing their needs promptly.
  • Launching several video-based campaigns for international brands.
  • Managed 20 projects simultaneously, ensuring timely completion and meeting client expectations.
  • Building strong relations with vendors, and existing and potential clients.
  • Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
  • Resolved minor customer issues, escalating concerns to supervisor for immediate assistance.
  • Preparing project review reports and providing necessary recommendations.
  • Attending and participating in Business Network International (BNI) meetings and helping grow the business.
  • Participated in weekly meetings with management to discuss updates, challenges, successes, and opportunities within the team. .
  • Streamlined the client onboarding and retainer processes for a long term loyalty, relation and seamless client experience.
  • Monitored competitor activities closely to identify any gaps or areas where improvements could be made within our own service offerings.
  • Negotiated contracts with vendors to secure better pricing options for clients while maintaining profitability for the company.
  • Achieved high staff morale and retention through effective communication, prompt problem resolution, proactive supervisory practices and facilitation of proactive work environment.

Education

Graduate Certificate - Corporate Communication and Public Relations

Fanshawe College
London, Ontario
04.2024

Graduate Certificate - Digital Communication Management

Fanshawe College
London, Ontario
04.2023

Bachelor’s of Mass Media -

Deviprasad Goenka Management College of Media Studies
01.2019

Skills

  • Adobe Suite (InDesign, Photoshop, Illustrator, Premier Pro)
  • WordPress & Wix
  • Microsoft Office
  • Project Management Tools (Asana, Monday, Trello)
  • Knowledge of UI/UX & Google Analytics
  • Strong written and verbal communication skills
  • Strategic management
  • Problem-solving abilities
  • Analytics expertise
  • Networking and relationship building
  • Marketing strategies
  • Creative Thinking
  • Public relations

Timeline

Social Media Coordinator

iPlume Writing Inc.
06.2023 - 04.2024

Sr. Brand Catalyst

AGENCY09
03.2020 - 07.2022

Client Servicing Executive

Reverse Thought Creative Studio
09.2019 - 03.2020

Graduate Certificate - Digital Communication Management

Fanshawe College

Bachelor’s of Mass Media -

Deviprasad Goenka Management College of Media Studies

Graduate Certificate - Corporate Communication and Public Relations

Fanshawe College

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Medha Lahri