Summary
Overview
Work History
Education
Skills
Skills Summary
Accomplishments
Languages
Websites
References
Timeline
Generic

Md Ashfaque Ashfaque Uz Zaman Khan Dhrubo

Halifax,NS

Summary

Dynamic marketing professional with a proven track record at The City Bank Limited, excelling in integrated marketing campaigns and strategic communications. Adept at content creation and analytics, I enhance customer engagement and drive revenue growth through innovative strategies and collaborative efforts. Skilled in media relations, I effectively represent brands in diverse communications.

Overview

6
6
years of professional experience

Work History

Store Associate

Wholesale Club
Halifax, NS
12.2024 - Current
  • Oversaw daily operations of the produce and bakery departments, ensuring product quality, freshness, and adherence to food safety standards.
  • Delivered exceptional customer service by assisting diverse shoppers, answering product-related questions, and providing thoughtful, solution-oriented support.
  • Maintained visually appealing and well-organized displays, applying basic merchandising principles to enhance customer experience and drive sales.
  • Performed routine inventory checks, monitored stock levels, and communicated restocking needs to ensure consistent product availability.

Channel Manager

The City Bank Limited
Dhaka, Dhaka, Bangladesh
11.2018 - 12.2024
  • Developed and executed integrated marketing communication strategies across retail banking channels, leading to improved customer engagement, and increased revenue generation.
  • Designed and maintained marketing collateral and digital content, including sales presentations, email campaigns, promotional banners, and internal communication materials.
  • Collaborated with cross-functional teams to support product launches and campaigns, ensuring messaging consistency and alignment with organizational goals.
  • Analyzed sales data, user behavior, and campaign performance metrics to refine marketing approaches, and optimize content effectiveness.
  • Acted as the primary spokesperson for the Consumer Banking Division, representing the brand in media briefings, public-facing communications, and internal presentations; drafted press releases, executive messages, and key announcements for both internal stakeholders and external media outlets.

Education

Master of Public Relations -

Mount Saint Vincent University
Halifax
04.2025

BBA - Finance

North South University
Dhaka, Bangladesh
04-2018

Skills

  • Strategic Communications
  • Integrated Marketing Campaigns
  • Content creation and editing
  • Media relations
  • Social Media Management
  • Digital marketing
  • SEO and Web Content Writing
  • Analytics and Reporting (eg, Google Analytics, social media insights)
  • Event Promotion and Coordination
  • Stakeholder Communications
  • Crisis communication

Skills Summary

Multilingual - Fluent in English, Hindi, Urdu, Bengali., Excellent team player with focus on multitasking and customer relations., Punctuality, Adaptability, Positive Attitude, Ability to carry items up to 50lbs, Multitasking, Problem-solving abilities in fast paced environment, Experienced in Microsoft Office (Word, Excel, PowerPoint & Outlook)

Accomplishments

Graduated Summa Cum Laude (with the highest honor) at Undergraduate degree

Languages

English
Native/ Bilingual

References

References available upon request.

Timeline

Store Associate

Wholesale Club
12.2024 - Current

Channel Manager

The City Bank Limited
11.2018 - 12.2024

Master of Public Relations -

Mount Saint Vincent University

BBA - Finance

North South University

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Md Ashfaque Ashfaque Uz Zaman Khan Dhrubo