Mayra Siqueira Rovai
Welland,ON
Summary
Skilled and detail-oriented Space Planner with over a decade of experience in category management, merchandising and marketing. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Well-versed in office applications, design tools, and planogram software. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
18
18
years of professional experience
Work History
Sr. Space Planner, Category Analyst
Analyticsmart
05.2024 - Current
- Working as a space planning consultant to cosmetic and groceries companies, such as L'Oreal and Farmboy, collaborated with marketing team to design, build, and maintain merchandise planograms, ensuring consistency with category strategy and visual merchandising standards.
- Manage approximately 200 different planograms, with quarterly assortment updates.
- Conducted space diagnostics and analyzed planograms based on sales, profitability, and inventory productivity.
- With great attention to detail, translated assortments and strategies into retail-specific planograms using JDA software, considering dimensions, fixtures, and store environment.
- Building strong relationships, ensured communication flow on seasonal updates, making sure information is received on time and deadlines are met.
- Working as a category analyst consultant to alcohol beverages companies such as Molson and Motts, formulated daily and weekly sales and inventory reports. Provided strategic guidance by delivering data-driven, actionable category-level insights.
- Formulated business recommendations and alternative solutions based on statistical data.
- Gathered, organized and analyzed data, resolved discrepancies, and modeled information.
Space Planning Analyst
The Home Depot Canada
07.2016 - 05.2024
- Collaborated closely with merchants to design, build, and maintain merchandise planograms, ensuring consistency with category strategy, visual merchandising standards, and safety requirements.
- Managed approximately 3,000 planograms and 15 to 30 simultaneous projects, within many different departments over the years: Seasonal, Plumbing, Lumber, Decor, Bath and Kitchen.
- Conducted space diagnostics and analyzed planograms based on sales, profitability, and inventory productivity.
- With great attention to detail, translated assortments and strategies into store-specific planograms using JDA software, considering bay count, dimensions, fixtures, and store environment.
- Building strong relationships, ensured communication flow on projects, supporting different cross-functional departments across the organization, like Project Management, Merchants, Visual Merchandising, Assortment Planning, Store Planning, Finance, Global Sourcing and Marketing.
- Working on a project-based environment, demonstrated strong project management skills, meeting deadlines, training new hires, and managing workload effectively.
- Wrote and presented periodic project reports to the merchandising senior leadership team (managers, directors and Merchandising VP) on department strategy meetings.
- As a volunteer at the Home Depot Orange Woman Network, I organized a number of internal events, like workshops, lectures, and networking events. Responsible for communication with internal associates, catering, definition of agenda and lecture guests.
In Store Marketing Associate
Hudson's Bay Company
09.2014 - 04.2016
- Managed the presentation of merchandise on the ladies wear floor, creatively interpreting current styling trends to meet the company's in-store marketing strategy for over 30 international brands.
- Ensured high levels of store fashionability through the execution of visual presentation within the in-store marketing guidelines.
- Executed marketing objectives, including event set-up, shop set-up, and seasonal set-up, adjusting merchandise and fixtures as needed.
Small Business Owner
Rubi Wine Bar
02.2011 - 08.2013
- Company Overview: Restaurant and wine bar located in a refined neighborhood of São Paulo.
- Founded and operated a successful wine bar, praised for its Italian-inspired ambiance, attentive service, and strong branding, marketing, and PR.
- Launched successful social media campaigns on Instagram and Facebook.
- Managed all aspects of the business, including design, wine and food purchasing, financial planning, pricing, and human resources.
- Recruited, built, and coached a seven-person team, including a chef, cooks, and waiters.
Visual Merchandising Manager
Gang
12.2009 - 02.2011
- Company Overview: Fashion Retailer with 35 stores in the Southern states of Brazil.
- Developed and implemented successful Visual and Merchandising guidelines, resulting in increased sales and improved customer experience.
- Collaborated with buyers to identify opportunities for improvement and developed in-store marketing and visual tactics, leveraging market data and trends.
- Leveraged various elements, such as window design, planograms, displays, and signage, to create an inspiring and exciting store environment for customers.
- Led process development and visual standardization for all 35 branches, resulting in the company winning the top-of-mind brand award in their state.
- Supervised the store managers and staff on their Visual and Merchandising performances, and trained 200 employees on the new standards.
- Presented periodic reports to key managers, directors, VP, and owners of the company, supporting decision-making processes to increase store profitability.
- Managed a six-person visual merchandising team, recruiting and training top-performing individuals.
Executive Trainee Program - Fashion Buyer
Pernambucanas
06.2008 - 11.2009
- Company Overview: Second largest department store chain in Brazil, with 269 stores.
- Managed the ladies wear basic tees line, coordinating it with the latest trends and ensuring profitability and sales.
- Monitored industry trends, evaluated competition, and was responsible for purchasing, allocation, and replenishment.
- Analyzed class performance, penetration, and average retail by class to make informed decisions.
- Managed the timely placement and maintenance of purchase orders, executed financial planning, markdown projection, pricing, and marketing.
- Presented periodic sales reports to managers and directors.
Marketing Analyst
Inbrands
11.2006 - 06.2008
- Company Overview: Fashion Retailer, with 30 stores and 80 franchises, established in over a thousand multi-brand stores around Brazil.
- Coordinated marketing projects, including advertising, marketing/communications activity, developing creative briefs, art approvals and material copyrights.
- Editing and proofreading all communication materials.
- Ensured the R.O.I. of the R$ 5 million annual marketing budget through efficient national media planning of fashion campaigns.
- Planned and executed event set-ups such as the São Paulo Fashion Week Runaway and internal events for franchisees.
Education
MBA - Business Administration
FIA Business School
São Paulo, Brazil12.2009
Bachelor of Arts - Communication - Marketing
ESPM University
São Paulo, Brazil12.2006
Skills
- Detail-oriented
- Strong organizational skills
- Strategic and analytical thinking
- Builds strong relationships
- Excellent written and verbal communication
- Ability to work independently
- Advanced Office: Excel, Access
- JDA proficiency
Websites
Timeline
Sr. Space Planner, Category Analyst
Analyticsmart
05.2024 - Current
Space Planning Analyst
The Home Depot Canada
07.2016 - 05.2024
In Store Marketing Associate
Hudson's Bay Company
09.2014 - 04.2016
Small Business Owner
Rubi Wine Bar
02.2011 - 08.2013
Visual Merchandising Manager
Gang
12.2009 - 02.2011
Executive Trainee Program - Fashion Buyer
Pernambucanas
06.2008 - 11.2009
Marketing Analyst
Inbrands
11.2006 - 06.2008
MBA - Business Administration
FIA Business School
Bachelor of Arts - Communication - Marketing
ESPM University
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