Mayra Moreno
TORONTO,CANADA
Summary
Business Administration Bachelor. Results-oriented sales professional with a demonstrated track record of success in the Consumer Packaged Goods (CPG) industry. Over eight (8) years of experience as a Key Account Manager and Trade Marketing roles, driving revenue growth through strategic relationship management and effective sales strategies. Committed to delivering exceptional customer service and exceeding sales goals. Hardworking and passionate job seeker with strong organizational skills.
Fluent in English and Spanish. Advanced knowledge of SAP and BW.
Overview
9
9
years of professional experience
Work History
Key Account Manager
Alicorp SAA
03.2021 - 08.2023
- Secured high-value accounts through effective customer solutions, and promoting compelling business opportunities.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans (launches, promotions and pricing).
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Built and maintained strong client relationships to drive business growth.
Project Sales Coordinator
Alicorp SAA
09.2019 - 02.2021
- Coordinated with internal and external stakeholders to ensure project timelines and budgets were met.
- Contributed to a transformative program to upgrade the company's SAP system, analyzing all end-to-end processes across the organization to identify areas for efficiency and improvement.
- Led training sessions and provided support to end-users during and after the transition.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Proven ability to learn quickly and adapt to new situations.
Sales Representative
Alicorp SAA
09.2018 - 08.2019
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Achieved and exceeded monthly and annual sales targets.
- Set up new accounts, established customer credit and set up payment methods.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Managed friendly and professional customer interactions.
- Negotiated prices and terms of sales with potential customers to reach mutually beneficial agreement.
Trade Marketing Analyst
Alicorp SAA
01.2018 - 08.2018
- Led the strategic planning, execution, and coordination of nationwide promotional campaigns for key national retailers in the trade marketing sector.
- Managed end-to-end category management for oils and laundry categories to optimize product assortment, pricing, and promotions, leading to a 20% increase in category sales over the previous year.
- Implemented effective merchandising strategies, resulting in improved shelf visibility and increased customer engagement.
Jr Trade Marketing Analyst
Alicorp SAA
06.2016 - 12.2017
- Guided the conception and successful rollout of a customer loyalty program tailored for small retail stores and market stalls, fostering customer engagement and retention.
- Performed budget analysis to control expenditures and predict future budget needs.
- Orchestrated compelling promotional campaigns and seamlessly executed point-of-purchase (POP) materials, strategically driving sales growth and enhancing brand visibility.
Trade Marketing Intern
Alicorp SAA
11.2015 - 05.2016
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Sales and Marketing Intern
3m
04.2014 - 10.2015
- Collaborated closely with sales team to manage leads and help with proposals.
- Demonstrated willingness and interest in learning new tasks and skills.
- Sat in on sales team trainings to learn successful selling tactics and persuasion techniques.
- Supported sales and marketing teams in creation and implementation of marketing campaigns.
Education
Bachelor’s degree - Business Administration
University of Lima
Lima, Perú06.2016
Skills
- Goal-oriented: Sales Quota Achievement
- Problem-solving abilities
- Effective sales strategies
- Business Development
- Client Relationship Building
- Proficiency in SAP S4HANA
- Customer focus
- Cross-Functional Collaboration
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Key Account Manager
Alicorp SAA
03.2021 - 08.2023
Project Sales Coordinator
Alicorp SAA
09.2019 - 02.2021
Sales Representative
Alicorp SAA
09.2018 - 08.2019
Trade Marketing Analyst
Alicorp SAA
01.2018 - 08.2018
Jr Trade Marketing Analyst
Alicorp SAA
06.2016 - 12.2017
Trade Marketing Intern
Alicorp SAA
11.2015 - 05.2016
Sales and Marketing Intern
3m
04.2014 - 10.2015
Bachelor’s degree - Business Administration
University of Lima
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