Mayanne Campbell
Cherhill,AB
Summary
An enthusiastic relationship manager and marketing professional, with over twenty years of experience specializing in the insurance industry. A top performer and self-directed problem solver with a proven track record in account management, networking, relationship building, direct marketing and promotions.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Group
Aha Insurance & Onlia Insurance (purchased by Southampton Financial on December 1st 2023)
03.2022 - Current
- Prospect and build new group programs in British Columbia, Alberta and Ontario
- Review monthly Key Performance Indicator reports to validate results and set actions with the Sales team
- Back up for Sales and Service due to staffing shortages over the last year (with over 20 years of industry experience, I was able to quickly step in to back up all departments)
- Work independently reporting directly to the COO, with full autonomy and remote office set up.
Foster Parent
Alberta Child and Family Services
12.2018 - 08.2022
- Part time, then Full time stay home foster Mother to 3 lovely sibling daughters.
Director of Business Development and Marketing
Awin Insurance Ltd & RV Direct Insurance Ltd. (purchased by Rogers Insurance Feb 28/2019)
07.2018 - 06.2019
- Developed a deep understanding of the two business models, developed priorities and objectives in order to build, influence/negotiate and effectively drive profitable growth
- Responsible for the design and management of our digital projects with a focus on efficiency and industry disruption
- Implemented change management, hired and mentored multiple staff members
- Developed and executed profitable marketing strategies to increase customer value, increased customer consolidation and enhance the customer relationship / experience
- Review monthly Key Performance Indicator reports to validate results and set actions with the Sales & Marketing team.
Director, Business Development & Marketing
Godfrey-Morrow Insurance & Financial Services LTD. (Purchased by Brokerlink)
08.2014 - 05.2019
- Accountable for building a variety of insurance programs
- Plan, create and manage a robust marketing budget
- Developing strategies to drive growth and ensuring tactical marketing campaigns meet desired metrics and outcomes
- Track various sales initiatives ensuring maximum return on investment
- Negotiate Client and Insurer contracts for marketing/client access, product and pricing customization and marketing support
- Develop new business and retention initiatives and tactics for lead generation
- Cross selling and up-selling to grow penetration and maximize results from existing programs
- Work independently reporting directly to the President, with full autonomy and remote office set up.
Director, National Group Sales
Dalton Timmis Insurance Group
01.2008 - 08.2014
- Accountable for landing and managing key Group and Affinity programs
- Actively prospect desired customer segments within industry market sectors
- Created a significant and profitable portfolio from a start-up in Alberta, including developing and leveraging key client and insurer partner relationships
- Negotiate group/affinity Client and Insurer contracts for marketing/client access, product and pricing customization and marketing support
- Work independently reporting directly to the President, with full autonomy and remote office set up.
New Business Development
Western Financial Group
10.2006 - 12.2007
New Business Development
Fleming Insurance
09.2001 - 09.2006
Education
Mortgage Associates Program -
Mount Royal College
Associate Certification in Program Management -
Global Knowledge
Business Administration -
Mount Royal College
01.1986
Skills
- Extensive experience in business development planning, new program development and customer loyalty programs
- Ability to work well under pressure with multiple priorities and tight deadlines
- Strategic thinker with logical approach to identifying problems and solutions
- Excellent communication, presentation and organizational skills
- Highly motivated, with ability to work independently Strong interpersonal skills and thrive as a member of a team and as a team player
- Comfortable working with multiple levels within client and business organizations
- Strive on building relationships with internal and external partners
Certification
General Level one for British Columbia, Alberta and Ontario
Timeline
Director of Group
Aha Insurance & Onlia Insurance (purchased by Southampton Financial on December 1st 2023)
03.2022 - Current
Foster Parent
Alberta Child and Family Services
12.2018 - 08.2022
Director of Business Development and Marketing
Awin Insurance Ltd & RV Direct Insurance Ltd. (purchased by Rogers Insurance Feb 28/2019)
07.2018 - 06.2019
Director, Business Development & Marketing
Godfrey-Morrow Insurance & Financial Services LTD. (Purchased by Brokerlink)
08.2014 - 05.2019
Director, National Group Sales
Dalton Timmis Insurance Group
01.2008 - 08.2014
New Business Development
Western Financial Group
10.2006 - 12.2007
New Business Development
Fleming Insurance
09.2001 - 09.2006
Mortgage Associates Program -
Mount Royal College
Associate Certification in Program Management -
Global Knowledge
Business Administration -
Mount Royal College
General Level one for British Columbia, Alberta and Ontario
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