MAYA SHAPIRO
Los Angeles,CA
Summary
Versatile & Creative Project Coordinator with background in successfully executing diverse projects, programs and events to meet deadlines. Highly skilled at communicating with colleagues, monitoring status and achieving key milestones. Enthusiastic problem solver and team player with superior planning and decision-making skills. Knowledge and passion for brand strategy, specifically in the fashion, beauty and wellness spaces.
Overview
5
5
years of professional experience
Work History
Coordinator
Parallel
11.2023 - Current
- Creative Project Management: Create and lead on project timelines for external and internal creative projects, including talent partnership campaigns, as well as for social, newsletter and decks
- Creative Execution: Work on creative alongside graphic designer ensuring consistent branding across all sales and client materials
- Brand Diligence and Trendspotting: Analyze potential brand decks for investment, stay on top of current trends and give weekly overview of industry research
- Communication & Day-to-Day Management: Lead communication with CEO's of potential brands for investment. Schedule and prep internal partners for all meetings. Manage expenses for partners
Revenue Enablement L&D Coordinator
Highspot
08.2022 - 08.2023
- Owned Airtable to facilitate team and stakeholder communications, managing deadlines for over 20 team members
- Proactively communicate with VP stakeholders across enablement, sales and marketing departments to align on event deliverables and project milestones, including work back plan and event content creation
- Own and manage event vendor and external partner relationships to meet timeline and budget
- Work closely with VP and Director stakeholders to understand Key Performance Indicators (KPIs) in regards to a variety of events and programs, identifying what success looks like early on in order to be able to tell a story with metrics and understand areas for improvement
- Manage calendar for Revenue Enablement L&D programs, meetings and events across 3 different time zones and 4 different teams
Revenue Enablement Intern
Highspot
06.2021 - 08.2022
- Owned and managed communication strategy for all new hires and their managers, globally
- Created monthly go-to-market newsletters in Knak ensuring consistent branding and copy
- Delivered successful enterprise-wide events leading team coordination and communication
Chief Executive Officer
Waake
10.2021 - 07.2022
- Led team of 5 in the development of a business idea and plan, including go-to market strategy, brand positioning executive summary and financials for a sweatsuit company start-up
- Oversaw execution of business proposals and presentation to investors. Ensured maintenance of creative vision, aesthetic and waake branding
- Led operational oversight and manufacturer communication, as well as budget supervision for the global production of waake product
- Received $3,456 from investors, led the class with $6,330 in revenue over 2.5 months
Director of Digital Media & Marketing
University Of Washington Sports Management Club
09.2020 - 10.2021
- Designed and scheduled social media content increasing customer engagement by 54.3%
- Administered and maintained a marketing calendar to ensure successful club meetings and promotional events
- Organized and facilitated weekly club meetings
Marketing & Strategic Change Intern
ShiftUp Agency
10.2019 - 05.2021
- Assisted in creation of marketing plans in keeping with client needs and market type
- Developed weekly email marketing campaigns through Hubspot
- Created content for a range of social media platforms including FaceBook, Instagram and LinkedIn.
Education
Bachelor of Arts - Psychology, Entrepreneurship And Sales
University of Washington
Seattle, WA06.2022
Skills
- Strong Collaborator Across Multiple Teams, Departments, and Levels of Seniority
- Influencer Marketing and Brand Partnership Experience (Equity Deal & Investment Knowledge)
- Brand Development, Design & Product Execution
- Canva, Airtable & CreatorIQ Expertise
- Consumer Behavior & Social Media Analysis and Analytics
- Spanish Language Fluency
- Event Management Experience Across Live and Virtual Company-Wide Events
Timeline
Coordinator
Parallel
11.2023 - Current
Revenue Enablement L&D Coordinator
Highspot
08.2022 - 08.2023
Chief Executive Officer
Waake
10.2021 - 07.2022
Revenue Enablement Intern
Highspot
06.2021 - 08.2022
Director of Digital Media & Marketing
University Of Washington Sports Management Club
09.2020 - 10.2021
Marketing & Strategic Change Intern
ShiftUp Agency
10.2019 - 05.2021
Bachelor of Arts - Psychology, Entrepreneurship And Sales
University of Washington
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