Maya Micci Morrison
Los Angeles
Summary
Strategic Social Media Manager with expertise in building and scaling digital brands through effective content strategies. Experienced in overseeing social media ecosystems, from content creation to analytics and audience growth. Utilizes short-form video and storytelling to enhance engagement, drive conversions, and strengthen brand presence.
Overview
6
6
years of professional experience
Work History
Marketing Manager
DVLPMNT
Los Angeles
10.2025 - Current
- Led digital marketing strategy and social media campaigns for artist roster, enhancing online presence
- Developed and executed content strategies that increased audience engagement and growth
- Analyze platform performance and optimize campaigns using real-time data insights
- Managed content calendars and coordinated campaign rollouts to ensure consistent cross-platform messaging
- Collaborate with creative teams to produce compelling, conversion-focused content
- Music Label
Artist & Marketing Manager
M3 Management
Los Angeles
01.2024 - Current
- Developed full-funnel social media strategies to support releases and audience growth
- Enhanced engagement and follower growth by optimizing content based on data insights
- Scaled artists' digital presence through targeted content and branding strategies
- Ideated, filmed, and edited viral short-form content across TikTok, IG, and YouTube
- Led brand partnerships, merchandise concepts, and creative direction
Day-to-Day Manager / A&R
Black Box Agency
Los Angeles
03.2024 - 09.2024
- Identified emerging trends and developed high-performing content concepts
- Managed artist campaigns and content pipelines to optimize release strategies
- Coordinated teams to maintain brand consistency and drive campaign success
Social Media Manager & Management Coordinator
SOTA DTLA Management / Crush Music Management
Los Angeles
09.2022 - 10.2023
- Created and executed multi-platform content campaigns (Reels, TikTok, Shorts) to increase audience engagement
- Managed social media accounts, developing structured content calendars that aligned with marketing goals
- Analyzed performance metrics to refine strategy, enhancing overall reach and effectiveness
- Supported artist growth initiatives, contributing to major label signing outcomes
- Designed graphics, assets, and visual branding for artists and releases
Digital Marketing Consultant
05.2020 - 09.2022
- Developed targeted marketing strategies and content campaigns for artists including Weezer, Sia, Jewel, and Panic! At the Disco, enhancing audience engagement
- Created and executed album rollout strategies on social platforms, driving visibility and fan interaction
- Produced detailed performance reports analyzing streaming and social growth metrics, informing future marketing decisions
- Identified emerging talent and trends for A&R teams
Education
B.S. - Music Industry, Business Administration
Drexel University
Skills
- Social Media Strategy & Growth
- Audience Development & Engagement
- Content Creation (Reels, TikTok, Shorts)
- Campaign & Launch Strategy
- Influencer & Partnership Strategy
- Analytics & Performance Optimization
- Analytics Dashboards
- Meta Ads
- TikTok Ads
- TikTok
- YouTube Shorts
- Project Management & Cross-Team Collaboration
- Adobe Creative Suite
- Premiere Pro
- Canva
- Google Suite
- WordPress
- Brand Voice & Storytelling
- WordPress
Accomplishments
- Contributed to artist growth leading to major label signing (Republic Records)
- Successfully executed multi-platform content strategies driving measurable engagement growth
- Managed end-to-end campaign rollouts across TikTok, Instagram, and YouTube
- Built and maintained brand identities and digital ecosystems for multiple artists
Content And Growth Highlights
- Produced short-form videos achieving high engagement and shareability across platforms
- Experienced in story-driven content that builds trust and converts audiences
- Skilled in turning content into leads, followers, and brand loyalty
Tools And Platforms
- TikTok
- YouTube Shorts
- Threads
- X
- Meta Ads
- TikTok Ads
- Analytics Dashboards
- CapCut
- Adobe Creative Suite
- Canva
- Premiere Pro
- Chartmetric
- Spotify for Artists
- Google Suite
- Mailchimp
- WordPress
Timeline
Marketing Manager
DVLPMNT
10.2025 - Current
Day-to-Day Manager / A&R
Black Box Agency
03.2024 - 09.2024
Artist & Marketing Manager
M3 Management
01.2024 - Current
Social Media Manager & Management Coordinator
SOTA DTLA Management / Crush Music Management
09.2022 - 10.2023
Digital Marketing Consultant
05.2020 - 09.2022
B.S. - Music Industry, Business Administration
Drexel University