Maya Barnes
Santa Cruz
Summary
Business student and marketing professional who thrives at the intersection of creativity, data, and collaboration. Experienced in managing multi-channel campaigns with a data-driven approach to optimize strategies. I build meaningful customer relationships and integrate them into authentic, impactful brand storytelling to effectively reach target audiences. I am eager to collaborate with and grow my skills alongside a dynamic marketing team making a meaningful impact.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Monarch Pilates
Santa Cruz
03.2025 - Current
- Manage content across 5+ platforms, including Instagram and Facebook, to drive cohesive brand engagement.
- Develop monthly marketing campaigns tailored to target audience, increasing memberships and sales.
- Analyze multiple KPIs monthly, integrating insights into campaign optimization and marketing strategies.
- Oversee annual marketing budget with 100% accuracy, maximizing return on investment.
- Increased social media profile activity by 9.4%, external link clicks by 69.2%, and business address taps by 100% over the past 30 days, reflecting continuous growth.
- Collaborate cross-functionally with front desk management, studio owner, and teaching staff to enhance studio sales.
- Foster lasting customer relationships through strategic promotional efforts and effective communication.
Pilates Instructor
Hot Source Yoga, Sol Hot Yoga, and Monarch Pilates
Santa Cruz
06.2021 - Current
- Market personal brand through strategic social media and web design initiatives.
- Create compelling content to enhance digital presence via unique brand storytelling.
- Cultivate strong client relationships through personalized communication, fostering loyalty and repeat business.
- Present confidently to audiences of nine to over 50 students, refining public speaking skills.
- Host brand events to build relationships, expand networks, and engage target audience.
- Collaborate with instructors to ensure alignment of marketing messages and support cross-functional teamwork.
Social Media Manager
Sol Hot Yoga
Scott's Valley
08.2021 - 11.2024
- Established studio's social media presence, enhancing Instagram follower count and brand identity.
- Conducted market research to identify industry trends and drive content performance.
- Executed campaigns that effectively communicated brand story and values.
- Created visually appealing digital content using Canva for promotions and social media.
- Promoted workshops, membership packages, and retail products through targeted social media campaigns.
- Collaborated with management and team members to support business growth and foster customer relationships.
Front Desk Sales Associate
Hot Source Yoga
Aptos
03.2021 - 07.2022
- Assisted over 100 customers daily, maintaining high satisfaction and positive brand perception.
- Managed all booking, membership, and sales transactions in MindBody system, achieving 100% accuracy.
- Designed visually appealing retail displays to enhance brand identity and customer engagement.
- Contributed to marketing initiatives, focusing on content development and storytelling.
- Collaborated with a team of eight on business strategy, front desk operations and marketing processes.
Front Desk Sales Associate
Hot Elevation Studios
Santa Cruz
10.2019 - 03.2020
- Oversaw high-volume front desk operations, ensuring seamless customer experiences at all touchpoints.
- Cultivated lasting customer relationships through a focus on understanding needs and providing tailored service.
- Collaborated with a team of 10 to enhance membership sales and improve customer retention.
- Converted new clients into repeat members through extensive industry knowledge and effective communication of the studio's value proposition.
Education
Bachelor of Science - Business Administration And Marketing
California State University, Monterey Bay
Seaside, CA12-2027
Associate of Science - Health Sciences
Cabrillo College
Aptos, CA06-2026
Skills
- Digital marketing
- Customer relationship management
- Data analysis
- strategy
- Content creation
- Brand development
- Market research
- Collaborative creativity
- Communication
- Active listening
- Growth mindset
- Strong attention to detail
- Integrity and accountability
Timeline
Marketing Manager
Monarch Pilates
03.2025 - Current
Social Media Manager
Sol Hot Yoga
08.2021 - 11.2024
Pilates Instructor
Hot Source Yoga, Sol Hot Yoga, and Monarch Pilates
06.2021 - Current
Front Desk Sales Associate
Hot Source Yoga
03.2021 - 07.2022
Front Desk Sales Associate
Hot Elevation Studios
10.2019 - 03.2020
Bachelor of Science - Business Administration And Marketing
California State University, Monterey Bay
Associate of Science - Health Sciences
Cabrillo College