Summary
Overview
Work History
Education
Skills
Interests And Community Involvement
References
Languages
Timeline
Generic

Maxime TISSOT

Summary

Passionate professional with a proven track record in market and data analysis, as well as expertise in product development and strategic category planning for growth. Successfully revamped international collections, increasing the revenue share from 3.30% to 6% in the first year. Recently played a key role in shaping a comprehensive multi-category roadmap that redefined the company's product strategy. A positive and conscientious team player, known for outstanding interpersonal and leadership skills.

Overview

9
9
years of professional experience

Work History

Senior Category Manager

Browze / Portless
03.2021 - 01.2024

BROWZE transitioned to Portless in April 2023 following a strategic repositioning


Portless (From April 2023)


  • Built and developed diverse product categories through line buying and extensive Research & Development, including apparel, jewelry, fashion accessories, and hard goods
  • Managed a diverse portfolio of B2B clients and provided customized solutions for their business needs, ensuring timely communication and effective project management
  • Oversaw and coordinated the cross-management of operational associates and managers in international teams


BROWZE (March 2021 - April 2023)

  • Assumed a leadership role in collaboration with the CEO to develop the Home and Kitchen Merchandising strategy during the absence of the VP of Merchandising
  • Managed a diverse portfolio of products in the Home & Kitchen space, ensuring optimal mix between high-margin items and cost-effective options for customers
  • Monitored industry trends to identify new business opportunities and emerging product categories for expansion
  • Directed, managed, and executed the implementation of a PIM (Product Inventory Management) tool in the organization to elevate product management efficiency
  • Developed and implemented a revamped SKU creation process, including thorough team training sessions
  • Enhanced team productivity by providing coaching, mentoring, and training to associate category managers

Buyer

URBAN PLANET
09.2018 - 03.2021
  • Built category assortments by combining trends, budget considerations, and sales history for effective outcomes
  • Managed 500 styles per year divided into 32 categories Budget: $6.5 millions - 1.5 million units
  • Maintained regular communication with vendors to guarantee timely delivery of merchandise and preemptively address any potential issues
  • Closely tracked the Open-To-Buy for each category, guaranteeing a strong and profitable assortment
  • Continuously monitored sales and inventory performance through key KPIs in collaboration with the allocation team to maximize the ROI for each category
  • Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly
  • Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company''s benefit
  • Maintained key item stock levels and wrote or expedited purchase orders
  • Collaborated with internal departments to better understand needs and determine purchasing requirements
  • Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
  • Managed and guided an Assistant Buyer

Market Merchandise Manager

PROMOD (France)
11.2015 - 01.2018

Directed trends, assortment plans, forecasts, budgets, and adapted marketing actions for the dedicated zones: Middle East, India and Asia


  • Developed and managed 450 styles annually across 8 categories, resulting in 1.9 million units sold and a CAD $63M turnover
  • Analyzed sales data to identify trends, gauge product performance, and inform future purchasing decisions
  • Coordinated cross-functional teams to execute successful product launches within tight deadlines
  • Collaborated with marketing department to develop cohesive branding strategies across all merchandising efforts for the designed zones
  • Interacted with local stores managers, partners and zone directors to obtain feedback and drive satisfaction
  • Boosted sales performance by effectively managing merchandise assortments and inventory levels: Increased the revenue share from 3.30% to 6% in the designated zones
  • Revamped specific collections, leading to a significant turnover increase of CAD $19M in the first year
  • Formulated and adjusted the pricing strategy, resulting in the sale of 625,000 units and a 3-point margin increase
  • Conducted trips to dedicated areas, leveraging competition reports and meetings with business partners and store representatives to identify trends and untapped opportunities

Category Manager

PROMOD (France)
09.2014 - 10.2015
  • Led the development of collections, managing 250 annual references divided into 7 categories, representing a total value of CAD $7.5M
  • Developed and oversaw seasonal assortment plans, ensuring alignment with strategic objectives
  • Managed the development of collections by promoting collaboration across various departments through cross-management. Ensured alignment between assortment plans and designers' proposals
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers
  • Regularly conducted competitive shopping to uncover missed opportunities and identify new products for launch

Education

Master's degree - Buying and Merchandising

Institut Du Marketing Et Du Management De La Distribution (I.M.M.D)
Lille, France
06.2014

Bachelor - Business And Marketing

ESSCA
Cholet, France
01.2008

Skills

  • Team Leadership
  • Cross Functional Management
  • Commodity Strategies
  • Market Analysis
  • Category Planning & Growth
  • Pricing Strategy
  • Product Development
  • Data Analytics

Interests And Community Involvement

  • Volunteer Fundraiser for disabled children's family (France), 2013
  • Runway Volunteer for the Toronto Fashion Week "Spring/Summer 2019", September 2018

References

References are available upon request

Languages

English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working

Timeline

Senior Category Manager

Browze / Portless
03.2021 - 01.2024

Buyer

URBAN PLANET
09.2018 - 03.2021

Market Merchandise Manager

PROMOD (France)
11.2015 - 01.2018

Category Manager

PROMOD (France)
09.2014 - 10.2015

Master's degree - Buying and Merchandising

Institut Du Marketing Et Du Management De La Distribution (I.M.M.D)

Bachelor - Business And Marketing

ESSCA
Maxime TISSOT