Summary
Overview
Work History
Education
Skills
Non Profit Experience
Languages
Timeline
Generic

Max Tremblay

Toronto

Summary

I am a passionate, results-driven marketing executive, podcast producer, and brand partnerships strategist with a proven track record of managing and delivering impactful projects that engage and inspire diverse audiences. With extensive experience in content marketing, monetization, and commercial partnerships, I have successfully led initiatives that drive revenue growth and align brands. At Sugar23, I spearheaded brand financing efforts and secured commercial partnerships across the full roster, creating strategic collaborations that maximized visibility and impact. As a producer, I have overseen multiple high-profile podcast series, including Shadow of Truth (Wondery), Guilty by Design (Wondery), and Bet On Yourself (Acast). Each of these series has received critical acclaim and fostered meaningful conversations within their respective communities. My expertise in developing compelling content, securing brand sponsorships, and implementing innovative marketing strategies has consistently elevated the projects I lead, ensuring both creative excellence and financial success.

Overview

8
8
years of professional experience

Work History

Lead Portfolio Manager

Podworks
06.2023 - Current
  • Spearhead the development and implementation of portfolio strategies that maximize the value and market reach of podcast assets
  • Oversee comprehensive catalog management for Podworks’ diverse podcast IP, ensuring optimal organization, accessibility, and asset performance
  • Collaborate with creators, media personalities, and studios to identify, acquire, and manage podcast IP that aligns with Podworks’ growth objectives
  • Lead complex IP sales negotiations, securing favorable terms for Podworks’ clients and unlocking new revenue streams
  • Develop tailored monetization strategies, including partnerships, sponsorships, and licensing deals, to drive revenue and expand audience engagement
  • Utilize market research and performance analytics to inform monetization approaches and continually optimize the financial performance of assets
  • Establish and manage strategic partnerships with major media outlets, brands, and investment firms to broaden IP distribution and engagement
  • Cultivate relationships with key industry players, fostering collaboration opportunities that enhance Podworks’ industry footprint and value proposition
  • Led the establishment of Podworks’ inaugural Web3 portfolio catalog management division in collaboration with Pods.media, empowering creators to utilize blockchain technology for content distribution and monetization
  • Stay informed about developments in Web3, blockchain, and other emerging technologies to ensure Podworks remains at the forefront of the evolving digital media landscape
  • Lead a team of IP managers and support staff, providing mentorship, direction, and resources to encourage high-quality performance and professional development
  • Align cross-functional efforts among marketing, sales, and production teams to ensure coherence in project goals, timelines, and deliverables
  • Create and implement investment strategies that align with Podworks’ goals, utilizing insights from market trends, audience behaviours, and emerging opportunities
  • Conduct market analysis to identify underutilized markets and diverse audience segments
  • This will enable Podworks to tap into new revenue channels and maximize its impact

Podcast Studio Lead & Commercial partnerships

Sugar23
09.2022 - 06.2023
  • Develop and implement the overall strategy for Sugar23’s podcast division, aligning with the company’s broader goals and objectives
  • Lead and mentor a team of podcast producers, editors, and catalog managers to ensure high-quality content production and effective catalog management
  • Oversee the end-to-end production process for multiple podcast series, including concept development, scripting, recording, editing, and distribution
  • Ensure all podcasts meet quality standards and are delivered on time and within budget
  • Collaborate with creative teams to develop engaging and impactful content that resonates with target audiences
  • Manage and organize the entire podcast catalogue, ensuring metadata accuracy, content categorization, and easy accessibility for internal and external stakeholders
  • Implement systems and processes for efficient catalog maintenance, including archiving and updating existing content
  • Identify and develop new podcast opportunities and formats to expand Sugar23’s portfolio and reach
  • Conduct market research and audience analysis to inform content creation and identify emerging trends in the podcasting industry
  • Foster relationships with industry influencers, guests, and partners to enhance content quality and diversity
  • Work closely with marketing, sales, and distribution teams to promote podcasts and maximize audience engagement
  • Establish and maintain partnerships with platforms, sponsors, and other media entities to enhance podcast visibility and monetization opportunities
  • Coordinate with legal and compliance teams to ensure all content adheres to copyright laws and industry regulations
  • Utilize analytics tools to track podcast performance metrics, including downloads, listener demographics, and engagement rates
  • Generate and present regular reports on podcast performance to senior management, providing insights and recommendations for improvement
  • Optimize content strategies based on data-driven insights to enhance listener experience and achieve business objectives
  • Stay abreast of the latest developments in podcasting technology and industry best practices
  • Implement innovative tools and techniques to improve production efficiency, content quality, and catalogue management
  • Explore and integrate emerging technologies, such as AI-driven content analysis and Web3 solutions, to enhance podcast offerings and operational workflows
  • Develop and manage the podcast division’s budget, ensuring optimal allocation of resources for production, marketing, and catalog management
  • Monitor expenses and identify cost-saving opportunities without compromising content quality

Co-head of IP Division

Westwood Creative Artists
11.2020 - 09.2022
  • Co-lead the Entertainment IP Division, setting the strategic vision and objectives in alignment with the agency’s overall goals
  • Develop and implement strategies for acquiring, managing, and monetizing book and podcast intellectual property (IP)
  • Oversee the development and management of a diverse portfolio of book and podcast IP, ensuring high-quality content and market relevance
  • Navigate complex rights negotiations, including acquisition, licensing, adaptation, and distribution agreements for various media platforms
  • Collaborate with authors, podcasters, and creators to enhance and expand their IP for cross-media opportunities
  • Lead negotiations for domestic and international rights sales, adaptations, and sublicensing deals for books and podcasts
  • Ensure all rights agreements comply with legal standards and protect the agency’s and clients’ interests
  • Serve as a primary point of contact for high-profile clients, fostering strong relationships and providing expert guidance on IP strategy and opportunities
  • Represent clients in negotiations with publishers, production companies, broadcasters, and digital platforms to secure favorable terms and maximize revenue
  • Collaborate with marketing, sales, production, and distribution teams to ensure seamless execution of IP-related projects
  • Partner with external stakeholders, including publishers, studios, and media outlets, to create synergistic opportunities for IP expansion
  • Conduct thorough market research to identify emerging trends in the literary and podcasting industries
  • Utilize data-driven insights to inform strategic decisions and capitalize on new opportunities for IP development and monetization
  • Manage and mentor a team of IP managers, rights negotiators, and support staff, fostering a culture of excellence and continuous improvement
  • Provide training and professional development opportunities to ensure the team remains knowledgeable about industry best practices and emerging technologies
  • Track and analyze the performance of IP assets, generating reports on revenue, market reach, and strategic impact
  • Present findings and recommendations to senior management, guiding future IP strategies and investments
  • Explore and implement innovative technologies and methodologies to enhance IP management and rights negotiation processes
  • Stay abreast of advancements in digital media, AI, and other relevant technologies to maintain a competitive edge in the industry

Account Director

United Talent Agency (UTA)
01.2017 - 09.2020
  • Develop and lead the overall creative vision and strategy for diverse advertising and marketing campaigns, aligning them with sports and brand clients' business objectives and target audiences
  • Ideate and conceptualize compelling and original advertising ideas, ensuring they resonate with consumers and effectively convey brand messaging
  • Oversee the end-to-end execution of integrated sports marketing campaigns, collaborating with cross-functional teams, including copywriters, designers, art directors, and account managers, to ensure seamless implementation
  • Foster strong relationships with clients, acting as a trusted partner and consultant, understanding their needs, and presenting creative solutions that drive business growth
  • Deliver persuasive and engaging presentations to clients, effectively communicating creative concepts, rationale, and strategies to gain buy-in and approvals
  • Provide visionary leadership to the creative team, inspiring and motivating them to deliver their best work, while fostering a collaborative and creative work environment
  • Mentor and nurture the growth of creative talent, offering guidance, feedback, and professional development opportunities to enhance individual and team performance
  • Stay up to date with the latest industry trends, emerging technologies, and consumer behavior, infusing innovative ideas and approaches into campaigns to maintain a competitive edge
  • Manage creative project budgets, ensuring resource allocation and financial planning align with project requirements and client expectations
  • Maintain high standards of creative excellence and ensure all work meets client expectations, brand guidelines, and agency standards

Education

Bachelor of Science - Financial Economics

University of Toronto

High School Diploma -

Ecole Saint-Charles Garnier

Skills

  • Content Production
  • Brand Partnerships and Sponsorships
  • Project Management
  • Networking and Relationship Building
  • Negotiation and Contract Management

Non Profit Experience

  • Iranian Justice Collective, Collaborated on the 'Shilan Mirzaee' project, utilizing advanced narrative techniques to help secure asylum for Shilan Mirzaee and her family, preventing their deportation to Iran where they faced execution.
  • Black Lives Matter Toronto, Served as Content Strategy and Communication Lead, developing and implementing effective content strategies to enhance the movement’s public presence and advocacy efforts.
  • Amnesty International, Worked on immigration solutions, focusing on creating and promoting policies and support systems to assist migrants and asylum seekers in navigating complex immigration processes.
  • Fred VanVleet Foundation, Directed fundraising campaigns and developed a scholarship program in partnership with the University of Toronto, successfully raising significant funds to support underprivileged students and community initiatives.
  • Mothers Against Drunk Driving (MAAD), Led awareness-raising initiatives, designing and executing strategic campaigns to promote MAAD’s mission of preventing drunk driving and supporting affected families.

Languages

English
Native or Bilingual
French
Native or Bilingual

Timeline

Lead Portfolio Manager

Podworks
06.2023 - Current

Podcast Studio Lead & Commercial partnerships

Sugar23
09.2022 - 06.2023

Co-head of IP Division

Westwood Creative Artists
11.2020 - 09.2022

Account Director

United Talent Agency (UTA)
01.2017 - 09.2020

Bachelor of Science - Financial Economics

University of Toronto

High School Diploma -

Ecole Saint-Charles Garnier

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