MAX ST. JOHN
Venice
Summary
As a senior product designer with 7+ years experience, my expertise lies in identifying problems and creating innovative solutions for B2C and B2B e-commerce experiences - particularly within the realm of personalization, data visualization/management, and design system creation/management. I flourish in environments with opportunity to propel data driven innovation, collaborate cross functionally, and overall take a leadership position delivering world class, user-focused experiences. I strive to bring my empathetic, curious, and human centered design approach to every project that I get involved with.
Overview
9
9
years of professional experience
Work History
SENIOR UX & UI DESIGN
Bass Pro Shops
04.2023 - 08.2025
- Lead UX strategy and design for the CIAM (Customer Identity Access Management) Project for web and mobile app, which increased orders placed by logged in users by 13%.
- Conducted extensive peer audit of competitors that also used our third party security partners, PingOne.
- Designed a subtle ripple micro animation around the profile icon that subtly drew attention toward signing in.
- Reduced cognitive load on users by breaking tasks into manageable pieces in order to increase conversion.
- Prioritized direct, intuitive, and human language to ensure that users knew what they needed to do in order to move forward.
- Created moments of delight when completing account creation and when collecting zero party data to enhance personalization.
- Designed an interface where users could manage their passworldless sign in options.
- Lead UX strategy and re-design of the CLUB credit card dashboard interface for web and mobile app.
- Conducted extensive peer research of other financial institutions.
- Created comprehensive user tests that confirmed enhancements and iterations were intuitive improvements to the design.
- Designed the 'Refer a Friend' experience.
UX & UI DESIGN
Trupanion
09.2022 - 11.2022
- Created a mobile-first application for breeders of dogs and cats.
- Collaborated daily with the business and development departments to workshop problems and adjust the scope of the project to make sure the MVP was delivered on time and with the necessary functionality.
- The application allowed breeders to manage and organize litters of new pets, breeding animals, and buyers.
- The app also prioritized sending new pet parents home with 30 days of free insurance that would eventually funnel them into a traditional plan for their pet.
UX & UI DESIGN
Breakdown Services
08.2019 - 08.2022
- Re-designed products with empathy to ensure a seamless casting experience for talent representatives, casting directors, and over 1.7 million self-submitting actors.
- Automated the processes by which talent representatives apply for service and casting directors are trained.
- Collaborated consistently with cross-functional partners in different departments including development and marketing.
- Created features that streamlined the work experience for internal employees on the company's Control Panel and created a style guide that defined the rules for styling and layout throughout the system.
UX & UI DESIGN
MSJLABS | FREELANCE
11.2016 - 07.2019
- Designed initial logos and a user-centered e-commerce website that aligned with the aesthetic of the brand.
- Facilitated design reviews and critiques to ensure stakeholder acceptance of delivered solutions.
TUKA
- Conducted user research and C+C analysis to gain a deeper understanding of the marketplace.
- Utilized customer journey mapping exercises to expose user pain points in order to simplify the product.
- Ultimately redesigned a responsive site for mobile and web.
Checkplis
- Conducted contextual inquiry, user research, testing of existing app, and A/B testing of QR placards.
- Worked with leadership to design extensive testable prototypes based on multiple iterations of user tests.
- Re-designed on boarding and payment process.
Co-Founder
001MFG
- Co-Founded company in order to create unique cut and sew items for artists to sell on tour and online at a premium price point.
- Clients include: Daft Punk, G-Eazy, Jack Johnson, Local Natives, Grouplove, Lord Huron and more.
Education
User Experience Immersive -
General Assembly
01.2019
Skills
- Adobe Photoshop
- Adobe Illustrator
- Figma
- High Fidelity Prototyping
- Design Systems
- User Testing
- Zepplin
- Google Suite
- Visual Design
- Interaction Design
- Cross Functional Teams
- Ideation
- Communication
- Creativity
- Teamwork
- Conflict Resolution
- Adaptability
- Time Management
Timeline
SENIOR UX & UI DESIGN
Bass Pro Shops
04.2023 - 08.2025
UX & UI DESIGN
Trupanion
09.2022 - 11.2022
UX & UI DESIGN
Breakdown Services
08.2019 - 08.2022
UX & UI DESIGN
MSJLABS | FREELANCE
11.2016 - 07.2019
TUKA
Checkplis
Co-Founder
001MFG
User Experience Immersive -
General Assembly
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