Summary
Overview
Work History
Education
Certification
Timeline
Generic

Maulik Prajapati

Greater Toronto Area,Canada

Summary

I’m a storyteller, strategist, and creator who’s passionate about building authentic connections and driving sustainable growth. With over 5 years of experience, I’ve helped creators and brands grow organically, achieving milestones like 370M+ organic views as a creator and managing a portfolio of creators with 30M+ followers. I’ve also crafted data-driven strategies for global brands like Netflix, Samsung, and KitKat, driving 360M+ annual views and creating loyal, engaged communities.

My expertise lies in blending creativity with analytics—leveraging tools like Meta Insights, HubSpot, and Hootsuite to optimize performance while crafting relatable, impactful content. From scaling UGC campaigns to fostering authentic brand collaborations, I focus on making every piece of content meaningful.

If you're looking for someone who knows how to grow organically, inspire audiences, and lead with innovation, I’d love to bring my skills to your team.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Content Strategist ( Organic )

Meta
06.2019 - 07.2024

Driving Organic Growth That Lasts Turning Data Into Stories Helping Creators Grow Beyond Metrics Building Partnerships That Work for Everyone Creating Communities With UGC 360M+ Views Built With Strategy and Heart

  • Managed a diverse portfolio of creators with a combined audience of 30M+, achieving 150% organic growth YoY by focusing on audience-first strategies that prioritize connection over virality.
  • As a creator myself, I achieved over 370 million organic views in just two years, giving me firsthand experience in building loyal, engaged communities without relying on paid strategies.
  • Believed in building communities, not just followings helped creators grow their audiences into loyal fanbases who engage authentically across YouTube, Instagram, and Facebook Gaming.
  • Used tools like Google Analytics and Meta Insights not just for numbers, but to uncover what truly resonates with audiences then turned those insights into strategies that deliver results.
  • Focused on engagement over impressions, consistently crafting content that outperformed industry benchmarks by prioritizing retention and relatability.
  • Worked side by side with creators to help them tell stories that matter to their audiences, leading to stronger relationships, increased organic growth, and sustainable revenue streams.
  • Empowered creators to see growth not just as numbers, but as a journey to build trust and authenticity turning casual viewers into loyal fans.
  • Collaborated with brands like Samsung (S23/S24) and OnePlus, creating campaigns that didn’t feel like ads, but instead felt natural and relatable boosting engagement and delivering real ROI.
  • Focused on matching creators with brands that aligned with their audience’s interests, ensuring collaborations felt authentic and resonated deeply.
  • Designed User-Generated Content (UGC) campaigns that didn’t just increase engagement but created vibrant, active communities across platforms.
  • Helped creators incorporate their audiences into the storytelling process, fostering a sense of ownership and loyalty that lasts far beyond a single post.
  • Developed tailored, cross-platform strategies that achieved 360M+ views annually not through shortcuts, but by focusing on meaningful connections and organic momentum.
  • As both a strategist and creator, I understand the nuances of creating content that resonates and builds sustainable growth, ensuring every campaign leaves a lasting impact.

Content Creator

Self-employeed
01.2019 - 06.2021
  • Turned passion into purpose by creating gameplay content that not only entertained but deeply connected with a growing audience, building an engaged and loyal community from scratch.
  • Strategically streamed on both YouTube and Facebook, mastering cross-platform engagement to maximize organic reach and visibility.
  • Earned Exclusive Partnership Status with Facebook—a recognition of quality, consistency, and the ability to deliver experiences that kept audiences coming back for more.
  • Thrived as both a storyteller and community builder, leveraging creativity and data insights to understand what resonated most, making every piece of content an opportunity to foster connection.

Academic Project Manager

Max Institute
06.2018 - 12.2020
  • Designed Transformative Academic Programs: Created and executed comprehensive educational programs, workshops, and curricula tailored to student needs, ensuring high academic standards and impactful outcomes. Delivered projects on time while maintaining innovation and excellence.
  • Collaborated Across Teams for Impact: Worked closely with educators, administrators, and content creators to develop engaging learning resources. Ensured seamless collaboration across departments for efficient execution of academic projects.
  • Mastered Budget and Resource Management: Strategically allocated budgets and resources, delivering cost-effective solutions without compromising on quality. Negotiated with vendors to maximize value and achieve optimal results.
  • Enhanced Learning Through Digital Integration: Spearheaded the adoption of digital tools and platforms to modernize the academic curriculum, successfully transitioning traditional programs into hybrid and online formats to elevate the learning experience.
  • Measured Success and Drove Continuous Improvement: Monitored program performance through data analysis, feedback, and surveys. Applied insights to refine strategies, improve learning outcomes, and set benchmarks for future initiatives.
  • Empowered Teams Through Training: Led training sessions for staff, equipping educators with innovative teaching methods and tools. Fostered a culture of adaptability and growth to support new program implementations.
  • Fostered Community Engagement: Orchestrated events such as student competitions, parent-teacher meetings, and open houses, strengthening community ties and showcasing the transformative impact of academic initiatives.

Education

Graduate Certificate - Project Management

Algoma University
Brampton, ON

Bachelor of Engineering - Environmental Engineering

Government Engineering College, Valsad
Valsad, India

Certification

  • Meta Certified Creative Strategy Professional

( Meta )

  • Social Media Marketing

( HubSpot )

  • Foundation of Digital Marketing & Digital Marketing

( Google )

  • Attract and Engage Customers with Digital Marketing

( Google )

  • Content Creation: Strategy and Tools

( LinkedIn )

Timeline

Content Strategist ( Organic )

Meta
06.2019 - 07.2024

Content Creator

Self-employeed
01.2019 - 06.2021

Academic Project Manager

Max Institute
06.2018 - 12.2020

Graduate Certificate - Project Management

Algoma University

Bachelor of Engineering - Environmental Engineering

Government Engineering College, Valsad
Maulik Prajapati