FREELANCE CREATIVE/MARKETING DIRECTOR + WEB DEVELOPER
Open To Work
Matthew Young
THE CREATIVE NINJA
Toronto,Ontario
20
Years of experience
4
Languages
Established freelance creative professional in Toronto since 2009, proficient in dynamic web and graphic design as well as comprehensive digital marketing management for small and medium-sized businesses, driving results that surpass industry benchmarks in digital marketing and SEO efforts.
Work History
CREATIVE/Full Stack Web Developer
17 Years 10 Months- Full service creative consultant for brand strategies, online interaction, marketing strategy and developing communications and marketing materials.
- Working independently alongside internal creative teams and executive-level staff as sole touch-point and designer charged with delivering artwork from concept to print and/or web ready assets for their businesses.
- Providing essential contractual support in design and development of their projects with events and asset / brand management requirements.
- Regular exposure to business stakeholders and executive management at all levels of their project process, as well as the authority and scope to apply expertise to many interesting creative and technical problems.
- 5-star rating on Google from satisfied client projects and boasting higher than industry standard returns on digital marketing and SEO projects.
DIGITAL MARKETING SPECIALIST INTERNSHIP
2 Months- Applied and grew skills in, Google Ads, Social Media Ads, Social Media Management, Marketing Automation, Email Marketing, SEO, SEM, Brand Development, Web Design / Development and Graphic Design / Logo Production within their client base in conjunction with my educational requirements.
- TRIOS COLLEGE
IMPLEMENTATION MANAGER (CONTRACT)
5 Months- Directed and managed client investor relations website projects from launch to successful completion.
- Identified and managed project dependencies and critical paths, planned and scheduled project timelines and milestones using appropriate tools.
- Managed client stakeholder relationship during the project implementation period.
- Proactively managed changes in project scope, identified potential crises, and devised contingency plans if appropriate.
SR. WEB DEVELOPER + DIGITAL MARKETING
1 Year 3 Months- Designing, coding and modifying websites, from layout to function and according to a client's specifications.
- Strive to create visually appealing sites that feature user-friendly design, content management and clear navigation.
- Managed and assisted a team of 4-5 developers while maintaining client relationships.
MARKETING + COMMUNICATIONS
7 Months- Executed the production of all print and digital marketing materials, including donor communication materials, fundraising support materials, corporate partnerships, cause-marketing, and event materials.
- Assisted with writing of brand/event messaging and supporting press material.
- Updated, maintained and custom coded organizational website, blog and social media plan.
- Coordinated and wrote success stories for donors, youth and others for use in marketing and communications materials.
- Developed and produced all e-communications.
- Participated in team brainstorms and planning of all marketing and communications initiatives for several fundraising events a year including Hockey Helps the Homeless.
MARKETING DIRECTOR
1 Year- Established, branded, marketed and managed the first annual Asyma Systems E3 Conferences simultaneously in 2 cities.
- Created and managed content for online, social media and print marketing plans.
- Managed and contributed to creation of value-based content for all marketing campaigns.
- Daily involvement and management of all digital and print marketing strategies.
- Updated automated CRM marketing tools and campaigns. Created various email newsletters for partners and customers.
- Maintained current client needs and identified new business opportunities for existing clients.
CREATIVE + MARKETING SPECIALIST + PROJECT MANAGER
3 Years- Branded, designed and implemented all the published and digital media materials for Lethbridge’s Business Event of the Year, the “Rethinking the Boom: Prelude to the Age Wave” conference series.
- Coordinated the development and implementation of company’s highly successful “23 Days of Christmas” marketing strategy to raise awareness and funding for Meals on Wheels, Lethbridge – Care Award winner 2014, American Staffing Association. The initiative has sold out annually since inception in 2008.
- Created and managed content marketing plans for print and digital.
- Redesigned and relaunched the Teamworks Career Centre website.
- Assisted in compiling annual Government of Alberta reports with upper management.
- Server management for 3 servers containing 4 networks within the office for internal and external uses.
Education
Digital Marketing Specialist Diploma
- Internet Content Design and Integration Program
Skills
Networking expertise in digital marketing
Project planning with strategic focus
Content creation for effective branding
Sales skills in customer engagement
Creative direction for advertising campaigns
Media relations with market analysis focus
Staff management with team building emphasis
Campaign development with execution strategies
CRM systems for customer relationship enhancement
Product promotion techniques in B2C/B2B contexts
Web analytics combined with SEO strategies
Business planning driven by innovation
Networking
Digital marketing
Strategic planning
Project planning
Creative direction
Brand positioning
LANGUAGES
English
Native or Bilingual
French
Limited Working
Technical
Full Professional
Geek
Professional Working
PERSONAL INFORMATION
DIGITAL DESIGNER, DEVELOPER, BRAND, UI/UX DESIGN = CREATIVE NINJA
Timeline
DIGITAL MARKETING SPECIALIST INTERNSHIP
ORCAFY
07.2023 - 09.2023Read More
IMPLEMENTATION MANAGER (CONTRACT)
Q4 INC.
11.2021 - 04.2022Read More
SR. WEB DEVELOPER + DIGITAL MARKETING
A NERD'S WORLD (WHITE LABEL)
11.2016 - 02.2018Read More
MARKETING + COMMUNICATIONS
EVA'S INITIATIVES FOR HOMELESS YOUTH
04.2016 - 11.2016Read More
MARKETING DIRECTOR
ASYMA SYSTEMS LTD
01.2010 - 01.2011Read More
CREATIVE/Full Stack Web Developer
THE CREATIVE NINJA
01.2009 - CurrentRead More
CREATIVE + MARKETING SPECIALIST + PROJECT MANAGER
TEAMWORK TRAINING LTD
01.2007 - 01.2010Read More
RYERSON UNIVERSITY
from Internet Content Design and Integration Program
Read More
TRIOS COLLEGE
Digital Marketing Specialist Diploma
Read More