Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Affiliations
Websites
Timeline
Generic

Matthew Neo Liwanag

Ontario

Summary

Creative Visionary with a background in startup development and strategic long-term planning. Possesses strong leadership skills, a charismatic entrepreneurial spirit, and is capable of thriving in fast-paced environments. Successfully co-led previous ventures by building team collaboration, securing funding, and executing growth strategies. Demonstrated ability to drive business growth through analytical thinking and managerial expertise.

Overview

4
4
years of professional experience

Work History

Cofounder/Creative Director

Club Cosmo's
Los Angeles
08.2023 - Current
  • Developed a clear mission, vision and culture for the company as a foundation for growth, branding and development of employee culture.
  • Directs company-wide efforts towards achieving established goals and objectives.
  • Manages the overall workflow of projects from conception to completion.
  • Establishes relationships with key customers, vendors, and partners.
  • Conducts market research to assess potential opportunities for new products or services.
  • Research competitors' products and services in order to identify gaps in the market.
  • Drafts strategic plans for launching new products or services into the marketplace.
  • Develops strategies to increase brand awareness through public relations initiatives.
  • Monitors business trend forecasts, and adjusts budgets and operational plans to maximize growth and opportunities.
  • Created and maintained corporate website, marketing materials, and social media accounts.
  • Organizes live events, such as conferences, pop-ups, and photoshoots.
  • Produces comprehensive graphic design works, including logos, icons, flyers, brochures, and other visuals for print and web.
  • Developed style guides for visual elements such as branding systems, typography standards, color schemes, photography styles.

Senior Graphic Designer

Associated Students Inc., Cal Poly Pomona
Pomona
07.2024 - 05.2025
  • Edited existing designs based on feedback from stakeholders and clients.
  • Conducted research and gathered data on target audiences in order to develop effective visual content.
  • Developed layouts, logos, branding materials, and illustrations to meet client requirements.
  • Provided guidance and mentorship to junior designers on various creative tasks.
  • Designed and created high-quality visuals for print, web, and social media campaigns.
  • Participated in brainstorming sessions with team members to generate ideas for upcoming projects.
  • Ensured accuracy of colors used throughout each project according to the company's color palette guidelines.
  • Maintained organized archives of all completed projects for future reference.
  • Reviewed work submitted by other designers in order to ensure quality assurance standards were met.
  • Researched new trends in graphic design software and techniques to stay up-to-date with industry standards.

Independent Contractor

JOICO
Culver City
07.2021 - 07.2022
  • Produced promotional displays, packaging and marketing collateral for retail environments.
  • Assisted in selecting colors, images, text style and layout for each project.
  • Created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers.
  • Submitted design ideas to plan projects with customers and managers.

Education

Visual Communication Design

California State Polytechnic University, Pomona
Pomona, CA
05-2025

Skills

  • Adobe Creative Suite
  • Graphic design
  • Branding strategy
  • Project management
  • Market research
  • Visual storytelling
  • Innovation and vision
  • Team collaboration
  • Partnership development
  • Risk management
  • Active listening
  • Reliable leadership qualities

Accomplishments

  • "Wings and Bowls" Restaurant Menu Revamp (Claremont, CA)
  • Lead Track & Field merchandise designer for Ruben S. Ayala High School (Chino Hills, CA)

Languages

English
Native/ Bilingual
Spanish
Limited

Affiliations

  • Part-time comic book writer and illustrator
  • Fashion lover
  • Photography
  • Film enthusiast
  • Superhero fanatic
  • Spontaneous late night adventurer

Timeline

Senior Graphic Designer

Associated Students Inc., Cal Poly Pomona
07.2024 - 05.2025

Cofounder/Creative Director

Club Cosmo's
08.2023 - Current

Independent Contractor

JOICO
07.2021 - 07.2022

Visual Communication Design

California State Polytechnic University, Pomona

Similar Profiles

CREATE PROFILE
Matthew Neo Liwanag