Matthew A. Hodge
Toronto,ON
Summary
Six years experience in identifying revenue opportunity gaps in the business to business marketplace and providing solutions. Skilled in sales team development & coaching, project management, national training plans, and identifying opportunities in sales programs. Strong self managing capability with substantial cross-functional experience. My personal business imperatives are People, Planet and Profit.
Overview
7
7
years of professional experience
Work History
National Sales Capability Specialist
Coca-Cola Canada
05.2022 - Current
- Manage training and development projects for all Field Sales, Regional Sales, and National Sales Teams across Canada.
- Build our Sales Onboarding Programs (English and French), including Salespeople, District Managers and National Account Executives.
- Developing the Coaching Conversation PowerBI Dashboard and PowerApp for Canada in 2023, which resulted in mass adoption nationwide and enabled General Managers and Vice Presidents visibility into coaching conversations taking place. Further supporting our coaching and development culture.
- Cross-functionally support our Customer and Commercial teams with feedback from our Sales Teams and on projects where national rollout is necessary.
- Developing District Sales Manager standard operating procedures for Canada.
- Presenting all sales capability initiatives to large audiences on monthly Sales and Operating Unit webex's.
- Collaborating with General Managers and Vice Presidents to provide updates on their teams learning and development opportunities.
Sales Development Manager
Coca-Cola Canada
03.2020 - 05.2022
- Successfully increased gross revenue by 13% in year 1 and over 16% in year 2 - which enabled me to win Coke Canada Prestige Club in 2021.
- Shifted product mix to more profitable SKUs while maintaining consistent volume, further lowering cost of goods sold.
- Worked with National Account Executives and General Mangers to ensure customers met or exceeded CMA agreements, in addition to incremental space on the sales floor for new innovative products.
- Lead and processed all cold equipment requests, myCoke customer registrations and new customer account creations for our entire sales district.
- Lead two charity events within our sales district - Hanover Hospital vitaminwater event and WWF Wildlife Adoption Centre fundraiser.
Merchandiser and Vending Associate
Coca-Cola Canada
06.2017 - 02.2020
- Planned and coordinated product availability for advertising and promotion purposes.
- Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
- Trained new merchandisers to maintain high standards of service and consistently look for additional selling space.
Education
Certificate - Sustainable Business Strategy
Harvard Business School
Online08.2019
Bachelor of Commerce - Business Technology Management
Ryerson University
Toronto, Ontario06.2019
Skills
- Experienced in developing material and presenting to Vice President and Executive audiences for national training and development programs
- Developing training plans at a national level for Sales Associates, District Sales Managers and Account Executives
- Managing and designing Coke Canada's National Effective Selling program - both theory and application based
- Onboarding new Sales Development Managers and District Sales Managers
- Strong fluency in business trends - Sales, Finance & Strategy
- Proficient in stakeholder management with other bottlers across North America and with National Account Executives
Affiliations
- Certified Rescue Diver
- Coke Canada Prestige Club Winner 2021
- Scholarship at Ryerson University
- Owner of Canadian brand trademark Northern Paradise™
Interests
- Self-development opportunities
- Discovering new hobbies and exploring new environments around the world (solo-travel trips)
- Financial portfolio management
- Entrepreneurial opportunities & business creation/management
References
References Available Upon Request
Timeline
National Sales Capability Specialist
Coca-Cola Canada
05.2022 - Current
Sales Development Manager
Coca-Cola Canada
03.2020 - 05.2022
Merchandiser and Vending Associate
Coca-Cola Canada
06.2017 - 02.2020
Certificate - Sustainable Business Strategy
Harvard Business School
Bachelor of Commerce - Business Technology Management
Ryerson University
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