Matthew Ward
Vancouver,Canada
Summary
Proven customer growth professional in SaaS with a track record of moving the needle on key retention and monetization metrics across the customer lifecycle. Skilled at using data to drive decision making and creating a compelling narrative to support strategies. Passionate about elevating the customer experience that also lead to key business outcomes. Outside of work I enjoy travelling, football (Soccer), snowboarding, keeping up with technology, Music and Running.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Lifecycle Marketing Lead
Later
06.2022 - Current
- Develop strategies that drive user retention and boost revenue.
- Utilized data and cross-functional collaboration to develop experiment roadmaps impacting key metrics.
- Increased user activation set-up by 40% through streamlined onboarding.
- Enhanced mobile trial start rate by 81% via strategic in-app messaging.
- Core tools include Amplitude, Appcues, Klaviyo, Figma, Asana, Notion, FullStory, and Reforge (learning).
Customer Success Manager
HubSpot
01.2018 - 12.2021
- Hired to the scale team (1-many) before being promoted to the 1-few team, senior, and team lead.
- Managed a portfolio of approximately 150 customers, consulting on marketing, sales, and service strategies to ensure strategic alignment with business goals.
- Collaborated with product, sales, and support teams to address customer challenges and surface new opportunities.
- Primary focus on NRR, achieving an avg of 102% during my tenure.
Enterprise Campaign Manager
LinkedIn
05.2017 - 01.2018
- Managed delivery of £1.6 million in quarterly ad spend for LinkedIn enterprise clients across the UK.
- Oversee accurate booking and align campaigns with client goals.
- Recommended creative solutions to drive booked revenue growth.
SMB Account Manager
Accenture at Facebook
10.2016 - 05.2017
- Drive Facebook ad spend via a consultative selling approach to a diverse portfolio of 200 SMB clients.
- Achieved adoption, with revenue targets totaling a quarterly target of approximately €1.4 million in ad spend.
- Responsible for demonstrating the value of Facebook Marketing solutions effectively to drive product adoption.
Education
MSc - Digital Marketing
Michael Smurfit Business Graduate School UCD
01.2016
Bachelor's Degree - Business Management
National College of Ireland
01.2014
Skills
- Retention strategy
- Data-driven decision making
- Iterative experimentation
- Cross-functional collaboration
- Communication
- Agile methodologies
References
Available Upon Request
Certification
- Product Psychology Masterclass, Growth Design, 2023
- Experimentation and Testing, Reforge, 2024
- Growth Foundations, Reforge, 2022
- Mini MBA in Marketing, Marketing Week Mini MBA with Mark Ritson, 2020
- Product Management, General Assembly, 2020
- UX Design, General Assembly, 2019
Timeline
Lifecycle Marketing Lead
Later
06.2022 - Current
Customer Success Manager
HubSpot
01.2018 - 12.2021
Enterprise Campaign Manager
LinkedIn
05.2017 - 01.2018
SMB Account Manager
Accenture at Facebook
10.2016 - 05.2017
MSc - Digital Marketing
Michael Smurfit Business Graduate School UCD
Bachelor's Degree - Business Management
National College of Ireland
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