Summary
Overview
Work History
Education
Skills
Websites
Professional Development
Certification
Timeline
Generic

MATTHEW ST PIERRE

Sault Ste Marie,On

Summary

Music & Entertainment Marketing Specialist experienced in driving results for clients & breaking new barriers. With over 7 years of sales and marketing experience in leadership roles across various music industry sectors including non-profit, member-based organizations, agencies, and boutique entertainment organizations. Fuelled by a passion for finding innovative ways to serve artists and communicate new efforts to support the music industry.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Business Development Lead (Part-time)

Wracket Music
10.2022 - Current
  • Developed & implemented client & submission funnels for music and productions leading to 20% increase in annual revenue
  • Worked with team to explore marketing and communications opportunities for company newsletter leading to a 300% increase in inbound leads.
  • Provided recommendations for improvement and optimization of communications and marketing efforts.

Founder

Sol Music Ltd.
11.2021 - Current
  • Developed effective communications strategies and marketing materials such as pitch decks leading to $250k in funding for independent artists.
  • Overseen content creation for web design, press kits, social media, and newsletters leading to millions of impressions.
  • Developed various projects from idea to execution stages while overseeing all areas of production including developing, managing, and maintaining project budgets.
  • Led and coached team of over 10 content creators, community managers, communications leads, marketing personnel, and product designers/developers.
  • Attracted top talent for company, fostering a collaborative and high-performance work environment.
  • Led Non-Profit member-based sector "Lonely Listeners Club" an artist centric brand dedicated to providing key music industry insights and opportunities for artists.

Marketing Campaign Manager

Cube Music Agency
04.2020 - 06.2022
    • Created high quality written content such as e-books, newsletters, and social media content aiding artists to generate over 10,000,000 streams to their music.
    • Utilized various digital formats for marketing music and products for musicians.
    • Leveraged storytelling techniques with research-based, data driven press releases for artists landing editorial coverage with brands such as Vice, CBC Music, Fashionably Early, Exclaim!, Complex and more.
    • Identified opportunities for paid and earned media for content in industry publications.
    • Assisted with content marketing strategies and content calenders to maintain organized structure for various clients
    • Analyzed and optimized communications campaigns by monitoring KPIs and making recommendations for improvement.

Inside Sales Representative

Bell Inc.
09.2019 - 12.2021
    • Top 10 ranked salesperson in the Central Ontario region driving an average of 60+ new customers on a monthly basis.
    • Created store specific solutions for retail locations by creating one-sheets for customers outlining key infographics and FAQ's when buying new telecommunications devices.

Outside Sales (Corporate)

Rogers Inc.
03.2019 - 10.2019
  • Increased market share in competitor driven neighborhoods by providing various services to homes not limited to home internet, television, mobile phone service and home security.
  • Built various sales funnels via referrals, and business networks within the City of Barrie & internal referral programs to drive more new customers to the organization.
  • Assisted with communications efforts of key messages and created scripts to optimize results.

Founder

Get Rekt Records
05.2017 - 04.2019
    • Built local communication strategies to generate clients for recording, marketing, and live music support to local Northern Ontario artists.
    • Directly managed 6 artists aiding them in artist development & introductory to the music industry.
    • Aided in live show support breaking historical records for the highest tickets sales to a hip hop show in Sault Ste Marie, Canada.

Education

DIPLOMA - MUSIC BUSINESS MANAGEMENT

Durham College
Oshawa, Ontario
04.2022

ADVERTISING, MARKETING & COMMUNICATIONS

Canadore College
North Bay, Ontario
04.2019

Skills

  • Digital Marketing
  • Copywriting
  • Adobe Creative Suite
  • CRM Systems
  • Public Relations
  • Project Management
  • Team Building
  • Problem Solving
  • Leadership
  • Data Analysis
  • Communication Strategy
  • Content Creation and Marketing

Websites

Professional Development

CERTIFICATE, BUSINESS DEVELOPMENT (FURTHER FASTER PROGRAM), 04/01/20, 06/01/20, Georgian College, Barrie, Ontario

Certification

- Facebook (Meta) Digital Advertising Blueprint Certification

- Henry Bernick Business Development Program (Georgian College)

Timeline

Business Development Lead (Part-time)

Wracket Music
10.2022 - Current

Founder

Sol Music Ltd.
11.2021 - Current

Marketing Campaign Manager

Cube Music Agency
04.2020 - 06.2022

Inside Sales Representative

Bell Inc.
09.2019 - 12.2021

Outside Sales (Corporate)

Rogers Inc.
03.2019 - 10.2019

Founder

Get Rekt Records
05.2017 - 04.2019

DIPLOMA - MUSIC BUSINESS MANAGEMENT

Durham College

ADVERTISING, MARKETING & COMMUNICATIONS

Canadore College

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