Matthew Stephen
Toronto,ON
Summary
An adaptable and resilient digital marketing expert with broad capabilities across both B2B and B2C sectors. I thrive on solving problems through the art of content and the science of performance marketing to drive real business results. Essentially a Swiss Army knife when it comes to digital strategy, leading the charge in web and social to bring cohesive full funnel campaigns to life. Whether it's launching fresh content series or building analytics dashboards, I get it done.
Overview
12
12
years of professional experience
Work History
Associate Director, Digital Content
Oxford Properties
06.2020 - Current
- Led strategy and development for digital content across web, social media, and mobile applications.
- Drove global brand and audience development, increasing engagement and visibility.
- Implemented comprehensive SEO and SEM strategies to enhance web performance and drive organic and paid traffic.
- Managed cross-functional teams and collaborated with external agencies to deliver cohesive campaigns.
- Oversaw budget allocation for digital advertising campaigns, ensuring maximum ROI.
Manager, Social Entertainment
Corus
01.2019 - 06.2020
- Developed and executed strategic activations to drive new business and align with agency and client goals.
- Increased revenue through integrated brand and programming strategies.
- Managed paid media campaigns across various platforms to ensure effective audience targeting and engagement.
- Oversaw social media advertising, ensuring consistent and impactful messaging.
Social Media Strategist
Shopify
07.2016 - 12.2018
- Managing paid media across all social platforms – including budgeting, calendar creation, copywriting and analytical reporting/presenting
- Generating and sharing content daily that builds meaningful consumer connections.
Community Manager
OneMethod
02.2014 - 07.2016
- Community Manager on Kit Kat, Scotiabank, Nescafé, Iceberg Vodka, Turtles, and Nestlé
- Contributed copywriting, social listening, calendar creation, content management, analytical reporting, moderation and live event social coverage.
Community Manager
Movember Canada
09.2012 - 02.2014
- Developed and executed social media campaign, resulting in an 80% increase in audience engagement on Twitter and Facebook
- Responsible for creating online feature stories of standout Movember participants.
Education
Bachelor of Arts Honours Degree Professional Writing -
York University
Toronto, Ontario01.2011
Certification - Social Media Marketing, Digital Communications
BrainStation
12.2019
Skills
- Social Media Strategy
- Analytics and Reporting
- SEO & SEM
- Paid Media Campaign Management
- Copywriting
- UI/UX Optimization
- Content Strategy & Creation
- CMS (Agility WordPress)
Timeline
Associate Director, Digital Content
Oxford Properties
06.2020 - Current
Manager, Social Entertainment
Corus
01.2019 - 06.2020
Social Media Strategist
Shopify
07.2016 - 12.2018
Community Manager
OneMethod
02.2014 - 07.2016
Community Manager
Movember Canada
09.2012 - 02.2014
Bachelor of Arts Honours Degree Professional Writing -
York University
Certification - Social Media Marketing, Digital Communications
BrainStation
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