Matthew Sherriff

Dynamic, results-oriented marketing and business development professional with an entrepreneurial outlook and outstanding record of success. Strategic thinker focused on implementing action plans that produce measurable results and further reinforcing the organization’s core brand values in the selected marketplace. Accomplishing this by providing the most current and comprehensive market data while educating mortgage brokers in today’s ever changing & diverse regulatory environment. Skilled Business Development leader offering 15 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

• SEQUOIA System Training Workshop
• Double Digit Sales Training
• Cannon Sales Training
• Dynamic Funds Effective Sales Practices Workshop
• ALD Credit Course
• Introduction to Personal and Corporate Tax Course
• Canadian Securities Course
• Risk Management Course

Business Development Manager, Optimum Mortgage CWB

• Analyze, plan, and implement strategic sales initiatives to increase product penetration
• Increased client retention through proactive sales calling, zoom presentations, and on-site presentations to key partners
• Identified high value prospects and capitalized on broker-based referrals to expand my network
• Analysis and interpretation of sales reporting to determine overall portfolio risk and areas of potential growth
• Escalation management to AVP of credit in order to reach the mutual goal of managing risk and growing the business
• Key Western Business Development Team resource for policy and procedure-based inquiries
• Identified high value prospects and capitalized on broker-based referrals to expand my network
• Analysis and interpretation of sales reporting to determine overall portfolio risk and areas of potential growth

Business Development Manager, B2B Bank Canada

• Field underwriting specialist and alternative lending expert focusing on structuring and packaging complex financial transactions
• Public speaking and presentation expert working with groups of up to 1,000
• Industry Trade show presenter and member of BC Lender Group
• Territory and database management facilitator utilizing ATL and BTL methodology to convert high potential clients into consistent producers
• Key contact for corporate partners and regional directors of the major broker houses to set and prioritize annual goals
• Managing escalations while working closely with industry partners to finalize transactions and minimize last minute stressors

4 Time CMA Alternative Lender BDM Nominee

Optimum Mortgage BDM of the Year

B2B Bank BDM of the Year

BC Lenders Group Board of Directors

Treasurer