Matt Sacks
Vancouver (open To Relocation)
Summary
Highly creative, problem solving professional with experience in creating and implementing global partnership and marketing strategies. A collaborative leader I'm dedicated to fostering relationships with internal and external stakeholders to create world-class experiences in dynamic, fast-paced settings. A proven track record of delivering results across a variety of industries, finding ways to deliver net gains for all parties.
Overview
8
8
years of professional experience
Work History
Sr. Global Marketing Partnerships Manager
EA SPORTS
05.2022 - Current
- Strategy - Developed 3-year roadmap for EA SPORTS Partnerships, creating uniformity from disparate and inconsonant approach, leading to multi-million-dollar savings, increases in key metrics and record sales
- Marketing Campaigns - Oversee and develop annual partnership marketing strategies across 8 different business units that drive consumer interaction and engagement
- Relationship/Partner Management – Implemented innovative and unique ways to connect and find meaningful value including partner summits, on-site tours, partner events which has led to net-savings, contract extensions and net-new opportunities
- Team Development – Hired and trained team to implement global strategies across multiple business units, with 8-figure annual operating budget
- Reporting and Analytics – Developed and utilized new reporting tools to help determine ROI and campaign success; which has been picked up company wide. Regularly report and present to business executives sharing data, learnings and opportunities
Global Marketing Partnerships Manager
EA SPORTS
12.2019 - 04.2022
- Go To Market Campaigns – Conceptualized and produced all partner related GTM campaigns based on global marketing strategy– including experiential, live events, OOH, digital and social campaign executions with top brands, talent and media
- Sponsorships and Contracting – identified, negotiated and signed +$10M worth of contracts with athletes, creators, teams and media, including signing first ever female global athlete cover endorsement deal. Annual operating budget of $4-5M
- Product Development & Implementation – Worked hand in hand with CFX partners, including development and studio teams to integrated new product innovations that drove unique consumer engagement, while building marketing campaigns to support the initiatives
Sales & Marketing Director
CoreVYO
01.2016 - 03.2019
- Sales and Marketing - Took product to market, developed comprehensive sales plans for business growth, resulting in significant market share expansion B2B and B2C consumers in 35+ countries while overseeing all growth and marketing including live events, trade shows, content and social media
- Product Development - Utilized consumer insights and data to iterate and develop new products - including add-on accessories, Training APP and new packing which lead to increased revenues and reduced operating costs
- Business Development and Account Management - Developed outreach strategies to drive new business, while strategically developed partnerships to assist with user acquisition and growth with wholesale partners, corporate, team and creators
Founder (Sole-Proprietor)
Disrupt
01.2016 - 01.2019
- Launched Agency - Curated roster of professional athletes, CEO's and influencers, working as manager and booking agent, securing net bookings over seven figures with events in 11 countries and 50 states
- Sales and Outreach - identified opportunities for clients and performed targeted and broad out reach strategies including CRM campaigns, prospecting calls, conferences and pitch decks
- Talent Management - Helped talent navigate their long-term development, identifying areas of opportunity and focus while supporting their growth and day to day execution
Education
BA Communication Studies -
Wilfrid Laurier University
Waterloo, ON01.2009
Skills
- Business Development
- GTM Marketing Campaigns
- Negotiations & Contracts
- Brand Management
- Strategic Planning
- Effective Communication
- Relationship Management
- Budget Management
Extra Curriculars
- Varsity High School Basketball Coach
- Organizer 'Sip Around the World' Fundraiser for Men's mental health
Timeline
Sr. Global Marketing Partnerships Manager
EA SPORTS
05.2022 - Current
Global Marketing Partnerships Manager
EA SPORTS
12.2019 - 04.2022
Sales & Marketing Director
CoreVYO
01.2016 - 03.2019
Founder (Sole-Proprietor)
Disrupt
01.2016 - 01.2019
BA Communication Studies -
Wilfrid Laurier University
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