Matthew Rowbotham
Burlington,Canada
Summary
Experienced manager with a strong background in business development, professional sports, and beauty industry sales. Proven ability to communicate effectively and inspire teams, leading to successful client and vendor relationships.
Overview
14
14
years of professional experience
1
1
Certification
Work History
DIRECT SALES REPRESENTATIVE
Kao Canada - Goldwell/KMS/Kerasilk
09.2024 - 08.2025
- Inherited an area well below budget entering Q4 and finished 2% above goal.
- Exceeded sales targets in Q4(2024), Q1 and Q2(2025). Pacing at +13% YOY upon leaving.
- Developed joint business plans with my salons to increase sales, sell-through, education, promotions, and launches..
- Salesforce tracking and reports to identify gaps and opportunities for retail and service growth and optimization.
- Grew existing business and identified and opened new doors increasing share of wallet and market share.
- Consistently recognized as a top performer throughout.
DIRECT SALES REPRESENTATIVE
Henkel Canada - Schwarzkopf/Alterna
10.2022 - 10.2023
- Monitored Salon buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- 100% to goal in Q1 and 150% to goal in Q2 2023.
- Built relationships with Salons to promote long term business growth.
- Informed Salon Owners of promotions to increase sales productivity and volume.
- Recorded accurate and efficient records in customer database.
- Prospected to increase sales lead pipeline and convert leads into new customers.
- Provided exceptional customer service to ensure customer satisfaction.
DIRECT SALES REPRESENTATIVE
Collective Beauty Brands
07.2022 - 10.2022
- Built relationships with new and current Salons to promote long term business growth.
- Launched BOB (Back of Bottle) retail line across Canada.
- Contributed to team objectives in a fast-paced environment.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Developed new business relationships and maintained existing through regular communications and effective account management.
SALON DEVELOPMENT PARTNER
Aveda Canada
05.2020 - 07.2021
- Managed 30 Aveda Salons in Southern Alberta and all of Saskatchewan.
- Increased YOY sales In my territory by 12%($500,000.00) during a pandemic including 3 separate service closures and 1 total shutdown.
- Managed a salon portfolio averaging $100,000.00 per door.
- Created territory sales plans, led sales meetings and product knowledge seminars.
- Analyzed partner performance data to identify opportunities for improvement.
DISTRIBUTOR SALES CONSULTANT
CanRad Beauty
08.2017 - 06.2019
- Increased sales and market share within my territory of Ottawa east to Hawkesbury.
- Opened new doors through cold calling.
- Led product knowledge classes and represented global beauty brands like Schwarzkopf Professional, Paul Mitchell Systems, Moroccan Oil, L'Anza and others.
SENIOR BUSINESS DEVELOPMENT MANAGER
Kenra Professional
01.2016 - 08.2017
- Researched and identified opportunities for Salon growth, account penetration and market expansion.
- Generated new business with marketing initiatives and strategic plans.
- Represented and promoted Kenra Professional at conferences and trade association meetings.
- Established relationships with key decision-makers to promote growth and retention.
SENIOR REGIONAL MANAGER
Kenra Professional
06.2013 - 01.2016
- Manager of the Year recipient for 2015.
- Led the Northeast U.S Sales team to 9% increase while also serving the Canadian market.
REGIONAL MANAGER
Kenra Professional
10.2011 - 06.2013
- Managed Salons and worked with BSG/Cosmoprof field sales and stores to increase sales and market share in Ontario and the Maritimes.
- Successfully launched Kenra Color in Canada.
- Launched Kenra Color in NY State.
Education
RADIO BROADCASTING DIPLOMA - RADIO BROADCASTING
Columbia Academy of Radio and Television Broadcasting
Vancouver, BC12.1996
HIGH SCHOOL DIPLOMA - Waterloo, ON
St. Davidʼs Catholic Secondary School
Waterloo, ON06.1993
Skills
- Team leadership
- Business growth and retention
- Customer acquisition strategies
- Market analysis and SWOT
- Prospecting and cold calling
- Product sales and branding
- Account development
- KPI management
- Market share expansion
- Merchandising expertise
Certification
Certified Radio Marketer
Volunteer Experience
Coach, Burlington Soccer, Burlington, ON, 07/01/21, 09/30/23, Coached my son's U10 through U13 soccer team.
Awards
Kenra Professional Sales Manager of the Year - 2015
Timeline
DIRECT SALES REPRESENTATIVE
Kao Canada - Goldwell/KMS/Kerasilk
09.2024 - 08.2025
DIRECT SALES REPRESENTATIVE
Henkel Canada - Schwarzkopf/Alterna
10.2022 - 10.2023
DIRECT SALES REPRESENTATIVE
Collective Beauty Brands
07.2022 - 10.2022
SALON DEVELOPMENT PARTNER
Aveda Canada
05.2020 - 07.2021
DISTRIBUTOR SALES CONSULTANT
CanRad Beauty
08.2017 - 06.2019
SENIOR BUSINESS DEVELOPMENT MANAGER
Kenra Professional
01.2016 - 08.2017
SENIOR REGIONAL MANAGER
Kenra Professional
06.2013 - 01.2016
REGIONAL MANAGER
Kenra Professional
10.2011 - 06.2013
RADIO BROADCASTING DIPLOMA - RADIO BROADCASTING
Columbia Academy of Radio and Television Broadcasting
HIGH SCHOOL DIPLOMA - Waterloo, ON
St. Davidʼs Catholic Secondary School
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